business plans for laundromats

Laundromat Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan template step-by-step so you can create your plan today.

Download our Ultimate Laundromat Business Plan Template here >

What is a Laundromat Business Plan?

A business plan provides a snapshot of your laundromat business as it stands today, and lays out your business growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan for a Laundromat

If you’re looking to start or grow a laundromat, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your laundromat in order to improve your chances of success. Your laundromat services business plan is a living document that should be updated annually as your business grows and changes.

Source of Funding for Laundromats

With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors. With regards to bank loans, banks will want to review your laundromat business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a laundromat is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a laundromat as they tend to focus on modern technology companies with quick and explosive growth potential.

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How to Write a Laundromat Business Plan

Your own business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your laundromat business plan, but it is normally the last section you write because it provides a summary of each key component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of laundromat services business you are operating and the status; for example, are you a startup, do you have a laundromat that you would like to grow, or are you operating a chain of laundromats.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the laundry industry. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.  

Company Analysis

In your company analysis, you will detail the type of laundry business you are operating.

For example, you might operate a traditional laundromat in which you offer coin-operated washers and dryers. Or, you might (also) offer fluff and fold laundry services in which your staff washes and folds your customers’ laundry. This wash and fold service could also include home/office pickup and delivery. Be sure to explore all dry cleaning and laundry services that could be of benefit to your target demographic.

In addition to explaining the type of laundromat you operate, the Company Analysis section of your laundry shop business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales forecasts, goals you’ve reached, new store openings, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the laundry business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the laundromat industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards fluff & fold, it would be helpful to ensure your plan calls for offering such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your laundry shop business plan:

• How big is the laundry industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s future growth over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your new laundromat business plan must detail the patrons you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of laundromat you operate. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than teens.

Try to break out your target customer base in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most laundromats primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. For example, middle-class households may value clean laundry above all else, while upper-class households may value convenience most of all.

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Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other laundromats.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes laundry machines/dryers in consumers’ homes or living environments (e.g., in college dorms). You need to mention such competition to show you understand that not everyone who needs their clothing washed frequents a laundromat.

With regards to direct competition, you want to detail the other laundromats with which you compete. Most likely, your direct competitors will be laundromats located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of clientele do they serve?
• What laundry services do they offer (self-serve laundry, wash & fold, dry cleaning, etc.)?
• What are their business hours?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior laundry services?
• Will you provide additional services that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire the services offered?
• Will you offer any additional amenities such as a coffee bar or free Wi-Fi access?
• Will you provide better customer service?
• Will you offer better pricing?
• Will you offer more payment options suitable for your customer base?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, the marketing section of a business plan includes the four P’s: Product, Price, Place, and Promotion. For a solid laundromat business plan, you should include the following:

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific laundromat services you will be offering. For example, in addition to washing and drying machines, will you offer fluff & fold, dry cleaning, etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your laundry business. Document your strategic locations and mention how each location will impact your success. For example, is your business located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to offer fluff & fold services, detail the geographic area you will serve.

Promotions : the final part is the promotions section. Here you will document how you will create awareness and drive potential customers to your location(s). You might consider the following strategies to help promote your laundromat services:

• Making your storefront extra appealing to attract passing customers
• Marketing on social media platforms
• Marketing in local papers and magazines
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your laundromat business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business such as serving customers, procuring supplies, keeping the store clean, maintaining laundry equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your X,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a business.

Ideally, you and/or your team members have direct experience in the laundromat business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in laundromats and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will your sales strategy help you grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheet : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your new laundromat, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs:

• Location build-out including design fees, construction, etc.
• Start-up expenses if starting a new business
• Cost of laundry equipment like washers and dryers
• Cost of fixtures like folding tables, laundry carts, vending machines, counters, and lighting
• Cost of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a new business plan for your business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful laundromat.

To further help you, we have other articles on key aspects of how to start your laundromat and running it effectively. Specifically, our laundromat marketing plan will help you develop the best promotions strategy. Our laundromat startup costs post will let you know what costs to expect.

Laundromat Business Plan Template PDF

You can download our laundromat business plan template PDF to help you get started on your own business plan. We also offer a sample laundromat business plan to further provide guidance on how to craft you own laundromat business plan.

Don’t you wish there was a faster, easier way to finish your Laundromat business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Learn how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

This sample laundromat business plan, crafted by the experienced team at PlanBuildr.com, offers a detailed roadmap to help you build a thriving laundromat . With over 20 years of experience writing business plans, the PlanBuildr.com team knows exactly what it takes to establish a profitable laundromat. We’ve woven our expertise into this plan, ensuring that it covers every essential detail – from market analysis to financial projections – so you can hit the ground running.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

• Self-service card-operated washing machines and dryers
• Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
• Dry cleaning service
• Wash and fold service
• Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

• Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
• All laundry products and services are delivered with the customers’ comfort and convenience in mind.
• Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Washers and dryers: $80,000
• Card system: $40,000
• Water heating system: $5,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $15,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

• Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
• Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
• Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
• Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

• Busy parents
• Business Professionals
• People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

• Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors, so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

• Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
• Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
• Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
• Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
• Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of transactions per machine/month: 150
• Average revenue generated per month: $16,000
• Laundromat lease per month: $9,000

Financial Projections

Income statement, balance sheet, cash flow statement, laundromat business plan faqs, what is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks, so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

• How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

• Sample Plans
• Cleaning, Maintenance & Repair

Laundromat Business Plan

Considering starting a laundromat business? Check out this detailed laundromat business plan example and get a free template that will guide you through each stage of your business planning process.

Are you passionate about providing convenient laundry services and ready to help people manage their endless piles of dirty clothes more efficiently?

If so, consider starting your own laundromat business.

It’s a wise decision, especially with the growth in the market by 3.14% annually CAGR (2024-2029).

But before you begin, it's important to invest time in careful planning and develop a strong business plan. Because it will be your strategic guide that will help your laundromat's success and it will attract potential investors.

In this article, we've explained a practical laundromat business plan example that you can use to create a personalized plan for your own business.

Ready to start? Let’s get into it.

Laundromat Business Plan Sample

Starting and expanding a laundromat calls for a carefully developed business plan . It's an essential part of setting your business on the right path.

Let's start with the FreshWave Laundromat business plan and gather useful tips for crafting each section of your plan.

• Executive summary

FreshWave Laundromat is a modern, eco-friendly laundromat in Portland. We offer self-service, drop-off, pickup and delivery, and commercial laundry solutions. Our mission is to deliver a clean, comfortable, and efficient laundry experience while promoting environmental sustainability with high-efficiency machines and eco-friendly detergents.

Mission statement

To provide a modern, eco-friendly laundry experience that combines convenience, quality, and sustainability, ensuring a clean and comfortable environment for our customers while promoting environmental responsibility.

Vision statement

To become the leading eco-friendly laundromat in our community, known for innovation, superior customer service, and commitment to sustainability.

Products and services

• Self-service laundry: High-efficiency machines available for customers to use at their convenience.
• Drop-off laundry service: Customers can drop off laundry for wash, dry, and fold services.
• Pickup and delivery laundry service: Convenient pickup and delivery for residential and commercial customers.
• Commercial laundry service: Specialized laundry services for local businesses such as salons, spas, and restaurants.
• Wash and fold service: Comprehensive wash, dry, and fold service for customers looking for convenience.
• Market analysis

Our primary target market includes residents, college students, busy professionals, and small businesses. FreshWave Laundromat will stand out from local competitors like Spin Laundry Lounge, The Laundry Room, and Laundry Land by offering superior customer service, modern facilities, and eco-friendly operations. With a focus on sustainability and convenience, FreshWave is well-positioned to capture a significant share of the local market.

Organization and management

FreshWave Laundromat is a Limited Liability Company (LLC) owned and managed by Maren Ellsworth. The skilled management team includes:

• Tessa Graham – Customer Service Manager
• Reed Whitby – Marketing Director
• Brynn Oakes – Logistics Coordinator
• Finley Monroe – Maintenance Supervisor

Marketing and sales strategy

Our marketing strategy focuses on building brand awareness through local advertising, digital marketing, and community engagement. FreshWave will offer competitive pricing, loyalty programs, referral discounts, and promotions to attract and retain customers. Sales strategies include service bundling, promotional offers, and leveraging technology through a mobile app to enhance customer experience and convenience.

Financial projections

Over the next five years, FreshWave Laundromat is expected to achieve steady revenue growth, increasing from $225,000 in Year 1 to $329,423 in Year 5. The business will be profitable in Year 1, with net profit after tax rising from $33,600 to $82,560 by Year 5. Positive cash flow is projected throughout, with a strong financial position and growing equity base.

FreshWave Laundromat is seeking $125,000 in funding to cover startup costs, including equipment purchase, lease and renovations, marketing and advertising, technology integration, and working capital.

Company Overview

Company name: FreshWave Laundromat

Location: 1234 Clean Street, Portland, OR, 97201

Business structure: Limited Liability Company (LLC)

Owner: Maren Ellsworth

Business concept

Our laundromat is equipped with state-of-the-art, high-efficiency washing and drying machines that are designed to save both time and energy. By offering a clean, comfortable, and inviting environment, FreshWave Laundromat stands out as a preferred choice for customers seeking a superior laundry experience.

Core values

• Sustainability: Committed to environmentally friendly practices by using energy-efficient machines and eco-friendly detergents to reduce our environmental footprint.
• Quality: Dedicated to providing top-quality laundry services that exceed customer expectations, ensuring every garment is treated with care.
• Convenience: Offering a range of services, including self-service, drop-off, pickup, and delivery, to meet the diverse needs of our customers.
• Customer satisfaction: Striving to create a welcoming and comfortable environment where customers feel valued and receive exceptional service.
• Community engagement: Actively participating in community events and initiatives, building strong relationships, and giving back to the community we serve.

Unique selling proposition (USP)

FreshWave Laundromat differentiates itself from competitors through its focus on sustainability, convenience, and customer comfort. By offering a variety of laundry services tailored to different customer needs and maintaining a clean, modern, and eco-friendly environment, FreshWave is positioned as a leader in the local laundry market.

Industry Analysis

The laundry service industry in the United States is a mature market, comprising various services such as self-service laundromats, wash-and-fold services, pickup and delivery laundry services, and commercial laundry services. The industry is characterized by steady demand, driven by the continuous need for clean clothing and linens among households, students, businesses, and institutions.

Market Trends

Several key trends are shaping the laundry service industry:

Rise of eco-friendly practices

Consumers are increasingly favoring businesses that prioritize sustainability and environmentally friendly practices. This trend has led many laundromats to adopt energy-efficient machines, use eco-friendly detergents, and implement water-saving practices, aligning with consumer preferences for greener operations.

Demand for convenience

The growing demand for convenience among busy professionals, students, and young families has led to an increase in pickup and delivery laundry services. Customers are willing to pay a premium for services that save time and reduce hassle, making pickup and delivery an attractive service offering.

Technological integration

The integration of technology, such as mobile apps for service booking, cashless payments, and automated notifications, is becoming a standard in the industry. These technologies enhance customer experience by making services more accessible and convenient.

Growth of multi-service offerings

There is a trend toward expanding services beyond traditional self-service laundry, including wash-and-fold, dry cleaning, and specialty cleaning. This diversification attracts a broader customer base and boosts revenue streams.

The laundromat industry is fragmented, with independent operators and small chains competing based on location, service quality, pricing, and amenities. FreshWave Laundromat will compete with established players like Spin Laundry Lounge, The Laundry Room, and Laundry Land.

Competitive factors

• Location and accessibility
• Service quality and customer experience
• Pricing and value
• Innovation and technology

Customer Analysis

FreshWave Laundromat’s target market consists of several key customer segments, each with distinct needs and preferences:

Local Residents

Primarily middle to lower-income families and individuals, including both renters and homeowners without in-home laundry facilities.

• Needs: Access to affordable and convenient laundry services. A clean and welcoming environment where they can do laundry efficiently.
• Preferences: Self-service options with the availability of large-capacity machines, and potentially additional services like wash-and-fold for convenience.

College Students

Young adults (18-24 years old) living in dormitories or off-campus housing with limited laundry facilities.

• Needs: Affordable laundry services that fit within a student budget, located near campuses or student housing.
• Preferences: Quick and easy access, affordability, and options for both self-service and drop-off services. The availability of free Wi-Fi and comfortable waiting areas is a plus.

Busy Professionals

Working professionals (25-45 years old), often with demanding jobs and limited time for household chores.

• Needs: Time-saving laundry solutions such as drop-off and pickup/delivery services.
• Preferences: Convenience and efficiency, with flexible service hours that accommodate busy schedules. They value quality and reliability over cost.

Small Businesses

Local businesses such as salons, spas, gyms, restaurants, and healthcare facilities.

• Needs: Regular, reliable laundry services for linens, towels, uniforms, and other textiles.
• Preferences: Consistent quality, reliability, and timely turnaround. Businesses are often looking for bulk service pricing and ongoing service agreements.

Customer Needs and Preferences

Let’s understand it through the buyer persona of our customer.

Competitive Analysis

FreshWave Laundromat faces competition from several local laundromats and laundry service providers. Key competitors include:

1) Spin Laundry Lounge

Strengths: Modern facilities with a unique lounge experience combining laundry services with social spaces or cafes. Likely attracts younger, urban customers.

Weaknesses: Higher operational costs due to added amenities; may not appeal to customers looking for a basic, no-frills laundry service.

2) The Laundry Room

Strengths: Traditional, reliable laundromat with established customer loyalty. Offers standard self-service and drop-off services.

Weaknesses: Potentially outdated facilities and limited service offerings; lacks differentiation beyond basic laundry services.

3) Laundry Land

Strengths: Broad service range at competitive pricing, catering to a diverse customer base. Established a presence in the community with a stable customer base.

Weaknesses: Limited innovation and customer engagement strategies; may struggle to compete on customer experience and modern amenities.

SWOT Analysis for Fresh Wave Laundromat

Marketing Plan

Marketing objectives.

• Increase brand awareness: Establish FreshWave Laundromat as a leading eco-friendly laundromat in the local community.
• Attract new customers: Grow the customer base by 15% within the first year of operation through targeted marketing efforts.
• Enhance customer retention: Achieve a customer retention rate of 70% by offering loyalty programs and exceptional customer service.
• Boost revenue: Increase service utilization rates across all service offerings, aiming for a 10% revenue increase each quarter.

Marketing Strategies

1. digital marketing.

• Website optimization
• Social media marketing
• Email marketing
• Google my business

2. Promotions and Incentives

• Introductory Offers
• Loyalty Programs
• Referral Programs
• Seasonal Promotions

3. Sales Strategy

• Service bundling

Offer bundled packages that combine multiple services, such as wash-and-fold with pickup/delivery, to increase average transaction value and provide greater value to customers.

• Upselling and cross-selling

Train staff to upsell additional services (e.g., stain removal, garment repair) and cross-sell to customers already using one service.

• Customer service excellence

Ensure that all staff are trained to provide friendly, efficient, and knowledgeable service, enhancing customer satisfaction and encouraging repeat business.

• Operations plan

1. Location and facilities

• Location: FreshWave Laundromat is located in a high-visibility, high-traffic area of 1234 Clean Street, Portland, OR, 97201, easily accessible to local residents, college students, and nearby businesses. The location features ample parking and is designed to facilitate easy pickup and delivery logistics.
• Facilities: The laundromat is equipped with modern, high-efficiency washing machines and dryers of various capacities to accommodate different laundry needs. The interior is clean and well-maintained, offering comfortable seating, free Wi-Fi, and a vending area for snacks and drinks.

2. Operating hours

• Hours of operation: FreshWave Laundromat is open from 7:00 AM to 10:00 PM, seven days a week, to accommodate the varying schedules of its diverse customer base, including late hours for busy professionals.

3. Supplier and inventory management

• Suppliers: FreshWave will source eco-friendly detergents and cleaning supplies from reputable suppliers who align with its sustainability goals. Equipment and parts will be sourced from trusted manufacturers with a focus on high efficiency and durability.
• Inventory management: Regular inventory checks and management practices will ensure adequate stock levels of supplies and parts, minimizing the risk of shortages or service interruptions.

4. Technology and systems

• Point of sale (POS) systems: Cashless POS systems for self-service machines and over-the-counter transactions to streamline payments and reduce cash handling.
• Mobile app: An app for customers to schedule pickups, make payments, and receive updates on their orders.
• Customer relationship management (CRM) software: To track customer preferences, manage bookings, and implement loyalty programs.

Management Team

Legal structure

FreshWave Laundromat is a Limited Liability Company (LLC). This structure provides flexibility in management and protects the owners' personal assets from business liabilities. The business is owned by Maren Ellsworth, who also serves as the Manager.

Key management team members

1. Maren Ellsworth (Owner/Manager)

Role: Oversees all aspects of the business operations, from day-to-day management to long-term strategic planning.

Experience: Brings significant expertise in business management and operations, ensuring efficient and smooth running of the laundromat.

2. Tessa Graham (Customer Service Manager)

Role: Manages customer interactions, ensuring high levels of satisfaction and addressing any customer service issues.

Experience: Skilled in customer relations, with a background in hospitality and retail management.

3. Reed Whitby (Marketing Director)

Role: Develops and implements marketing strategies to attract and retain customers, including digital marketing, promotions, and community engagement.

Experience: Experienced in marketing and branding, with a strong understanding of local market dynamics and customer engagement.

4. Brynn Oakes (Logistics Coordinator)

Role: Coordinates all logistics related to pickup and delivery services, ensuring timely and efficient operations.

Experience: Expertise in logistics and supply chain management, ensuring smooth coordination and efficiency in service delivery.

5. Finley Monroe (Maintenance Supervisor)

Role: Responsible for maintaining the laundromat’s equipment and facilities, ensuring they are always in good working condition.

Experience: Extensive experience in maintenance and repair, with a strong background in handling high-efficiency laundry equipment.

Financial Plan

Income statement (profit and loss statement).

This statement shows projected revenues, expenses, and profits for FreshWave Laundromat over a period (typically 3-5 years).

Cash Flow Statement

The Cash Flow Statement shows the projected cash inflows and outflows, ensuring that FreshWave Laundromat has enough cash to cover its expenses.

Balance Sheet

The Balance Sheet provides a snapshot of FreshWave Laundromat's financial position, including assets, liabilities, and equity at the end of each year.

Download the laundromat business plan template

Ready to create your laundromat business plan and need a little guidance? Look no further—download our free laundromat business plan template PDF and start creating today.

This up-to-date template provides step-by-step instructions and examples to help you build a strong laundromat business plan with ease. Plus, it's fully customizable to suit your specific needs.

Now, you’ve learned how to craft a professional business plan for your laundromat.

However, creating an investor-ready business plan can be challenging, especially with all the factors you need to consider. This is more true when you're just starting out. But don’t worry—consider using Bizplanr, an AI-powered business plan generator , to streamline the process.

Simply answer a few questions about your business concept, and AI will generate your plan in minutes.

So, why wait? Start building your laundromat business plan today!

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Answer a few questions, and AI will generate a detailed business plan.

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Frequently Asked Questions

What should be included in a laundromat business plan?

A laundromat business plan should include the following elements:

• Business description
• Marketing strategy
• Financial plan

How do you get funding for your laundromat business plan?

To secure funding for your laundromat, consider the following options:

• Personal savings
• Crowdfunding

Where can I get a laundromat business plan PDF?

Many online platforms offer downloadable business plan templates specifically designed for laundromats. Websites dedicated to business planning, such as Upmetrics or Bizplanr , provide customizable templates that can be adapted to your needs.

How do I create financial projections for my laundromat business?

To create financial projections for your laundromat:

• Start with revenue estimates: Forecast income based on the number of customers, average spend, and operational days.
• Estimate expenses: Include costs such as rent, utilities, equipment, supplies, and wages.
• Develop cash flow statements: Project monthly cash inflows and outflows to ensure you maintain liquidity.
• Create profit and loss statements: Estimate your potential profit or loss based on your revenue and expenses.
• Build a break-even analysis: Determine how much revenue is needed to cover your fixed and variable costs.
• Use financial software: Tools like Excel or specialized business planning software can help in creating accurate projections.

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

Follow Vinay Kevadiya

Related Posts

How to Write the Operations Plan in Your Business Plan

How to Write a Business Plan Conclusion (W/ Example)

How to Conduct a SWOT Analysis for Your Business Plan?

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Laundromat Business Plan With Expert Tips and Template

Published Apr.21, 2018

Updated Nov.08, 2024

By: Cynthia Turner

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Table of Content

Are you planning to start your laundromat in 2024? That’s a great decision as the laundromat industry has been experiencing consistent growth of 3-5% annually, and this upward trend is expected to continue for the next ten years. But, before taking the plunge, it is advisable to have a strong laundromat business plan.

In this article, we’ll walk you through the essential steps to create a successful business plan for a laundromat. We will cover key elements of starting a laundromat business plan:

• Laundromat Industry Challenges

Executive Summary

Company overview, customer analysis, competitive analysis, marketing plan for laundromat, operations plan, management team.

After reading this article, you will have the knowledge and confidence to start your own business with this laundromat business plan template. Let’s begin!

What Are the Challenges of the Laundromat Industry

The laundromat industry is growing significantly. In 2022, the global market for coin-operated laundries was valued at $17.55 billion. It will continue to grow at a 9.3% annual growth rate from 2023 to 2030, reaching a substantial $35.84 billion by 2030. (Source: Grand View Research )

However, several significant challenges can hinder growth and profitability:

1. Increasing Competition – As outlined in our washing machine business plan, the laundromat industry faces increased competition from online laundry services. According to IBISWorld, the market size of the laundromat industry has grown 0.5% annually over the past five years. (2018 -2023)

2. Rising Operating Costs – Energy, water, and maintenance costs are rising, impacting the profitability of laundromats and making it important to have a solid pressure washing business plan . The Coin Laundry Association reports that utility costs for laundromats have increased by 14% over the last five years.

3. Technological Advancements – Keeping up with technological advancements such as mobile payment systems and smart machines is challenging for traditional laundromats. A survey by American Coin-Op revealed that 45% of laundromat owners consider technology upgrades a challenge.

4. Changing Consumer Preferences – Shifts in consumer behavior towards convenience and eco-friendliness pose challenges for traditional laundromats. Statista reports that 67% of consumers prefer eco-friendly laundry services.

5. Regulatory Compliance – Compliance with regulations adds complexity and costs to laundromat operations. The EPA estimates that laundromats use up to 15,000 gallons of water each month, emphasizing the necessity for adherence to water consumption rules.

If you plan to open a laundromat business, we have created a customizable business plan example/template that includes key sections with helpful tips and samples:

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The executive summary is a concise overview of your entire laundry business plan for a laundry service. It should capture the reader’s attention and provide a high-level understanding of your: 

• Business concept
• Target market
• Competitive advantages
• Financial projections

Write the executive summary last after completing other sections of the business plan.

Tips for Writing the Executive Summary in a Laundromat Business Plan

• Keep the laundromat startup business plan brief (1-2 pages) and engaging
• Highlight the key points from each section of your plan
• Emphasize your unique selling proposition and competitive advantages
• Include financial highlights, such as projected revenue and profitability
• Use clear and compelling language

Sample Executive Summary of a Laundromat Business Plan

Fresh Spin is a newly established laundromat business located in the heart of a densely populated urban area. Our mission is to provide convenient, affordable, and eco-friendly laundry services to residents and businesses in the neighborhood.

Our target market consists of:

• Apartment and condo residents
• University students living in dorms
• Small businesses requiring commercial laundry services

Fresh Spin offers the following competitive advantages :

• Convenient location with ample parking
• Extended operating hours
• State-of-the-art, energy-efficient equipment
• Secure and well-lit facility
• Friendly and knowledgeable staff

Our financial projections indicate strong potential for growth and profitability:

• Year 1 revenue: $375,000
• Year 3 revenue: $625,000
• Projected break-even point: 18 months

With our strategic location, customer-centric approach, efficient operations, and potential to expand into a commercial window cleaning business plan , Fresh Spin is poised to become the premier laundry service provider in the area.

Company overview gives a thorough rundown of what your laundromat business is all about – the kind of legal entity it is, where it’ll be located, and any special perks or services you’ll be offering to customers. It also explains the laundromat business model you’re going with, the specific customer base you’re targeting, and what competitive edges your laundromat will have over others in the area.

Tips for Writing the Company Overview in a Laundromat Business Plan

• Clearly state the legal structure and ownership details while writing a business plan for a laundromat
• Define your business name, location, and why you chose it
• Craft a compelling mission statement that reflects your core values and purpose
• Outline your short-term and long-term goals clearly
• Highlight what makes your laundromat unique and different

Sample Laundromat Business Plan Company Overview

Fresh Spin is a limited liability company (LLC) owned and operated by Jane Charles and her husband, Nick Well. The business is located at 123 Main Street, in a bustling downtown area.

Mission Statement

What we’re aiming for is to make doing laundry an easy, green, and wallet-friendly experience for folks and businesses around here. We want to provide excellent customer service by combining modern facilities with helpful staff.

Short-term Goals

• Achieve a 50% market share among apartment residents within the first year
• Establish partnerships with local businesses for commercial laundry services
• Implement energy-efficient practices and reduce our environmental footprint

Long-term Goals

• Expand the business by opening additional locations in surrounding neighborhoods
• Introduce 24/7 pick-up and delivery services for added convenience
• Become the leading provider of laundry services in the city

Unique Selling Proposition

Fresh Spin offers a combination of convenience, eco-friendliness, and exceptional customer service unmatched in the area:

• 24/7 access with ample parking
• High-efficiency, energy-saving equipment
• Secure and well-lit facility for safety
• Friendly and knowledgeable staff available during operating hours
• Commitment to sustainable practices and reducing our environmental impact

The customer analysis section is about understanding your target customers inside and out. Take into account their demographic and psychographic profiles, as well as their laundry requirements. It’s also important to distinguish between your primary and secondary customer groups and communicate how your laundromat will meet their needs.

This information is crucial for tailoring your services, pricing, and marketing strategies to attract and retain customers while exploring a potential business plan for a junk removal service to diversify offerings.

The enterprise has thoroughly researched the market, identified opportunities, and formulated a marketing strategy to achieve success. More and more people are turning to professional laundry business plan providers for key services, creating lucrative business opportunities.

Tips for Writing the Customer Analysis in a Laundromat Business Plan

• Define your target customer segments based on various factors in your small laundromat business plan
• Identify the specific needs and pain points of each customer segment
• Analyze customer behaviors, preferences, and buying patterns
• Gather data through market research, surveys, and customer feedback

Sample Customer Analysis of a Laundromat Business Plan

Fresh Spin has identified three primary target customer segments:

Fresh Spin aims to address these issues by offering a modern, secure, and well-maintained facility with extended operating hours and attentive staff.

In the competitive analysis section, we identify and assess both direct and indirect competitors. We assess their strengths, weaknesses, and identify how we can differentiate from our competitors. Developing business plans for cleaning services provides insight into potential synergies in related markets. 

Tips for Writing the Competitive Analysis in a Laundromat Business Plan

• Identify direct and indirect competitors in your targeted area in your laundromat company business plan
• Analyze competitors’ locations, services, pricing, marketing strategies, and customer loyalty
• Assess their strengths and weaknesses, as well as potential threats and opportunities
• Determine your competitive advantages and unique selling proposition

Sample Competitive Analysis of a Laundromat Business Plan

Fresh Spin has identified three main direct competitors within a 2-mile radius, as well as various indirect competitors in the local market.

A) Direct Competitors

1. Suds City Laundromat

• Well-established business operating for over 20 years.
• Loyal customer base, primarily consisting of long-term residents.
• Slightly lower pricing compared to Fresh Spin.

Weaknesses:

• Limited operating hours, closed on Sundays.
• Outdated facility with aging equipment.
• No digital payment options or mobile app integration.
• Lacks eco-friendly practices and sustainable initiatives.

2. Wash Depot

• Spacious facility with over 80 washers and dryers.
• Ample parking spaces, accommodating customers with large laundry loads.
• Inconvenient location, situated in a light industrial area.
• Poor customer service reputation, with frequent complaints.
• Pricing is comparable to Fresh Spin, but no loyalty programs.

3. Sassy Laundromat and Dry Cleaners

• Diversified services, offering both laundromat and dry cleaning services under one roof.
• Loyalty program with rewards for frequent customers.
• Small facility with only 30 washers and dryers.
• Limited capacity for handling large volumes of laundry.
• Pricing is 15-20% higher than Fresh Spin for laundromat services.

B) Indirect Competitors:

Fresh Spin also faces competition from various indirect sources, including:

• Local dry cleaners and alterations services
• Wash-and-fold services
• Residential apartment buildings and condominiums with in-unit laundry facilities
• Online laundry services and mobile apps

Fresh Spin aims to differentiate itself from its competitors by offering a modern, eco-friendly, and customer-centric laundromat experience. 

Our key competitive advantages include:

• Convenient location in a high-traffic area with ample parking
• Extended operating hours (24/7) for maximum convenience
• Modern, energy-efficient equipment
• Secure and well-lit facility for customer safety
• Competitive pricing compared to local competitors

By addressing the weaknesses of its competitors and leveraging its unique strengths, Fresh Spin aims to establish itself as the premier laundromat in the area, catering to the diverse needs of its target customer segments while promoting sustainability and exceptional customer service.

Operational and Strategic Planning

The marketing plan outlines your strategies for attracting and retaining customers. Consider various marketing channels, and describe your branding, pricing, and customer loyalty programs.

Tips for Developing the Marketing Plan of a Laundromat Business Plan

• Define your brand identity, positioning, and messaging in your universal laundromat business plan
• Develop pricing strategies that align with your target market and competitive landscape
• Identify effective promotional channels and tactics
• Outline customer service and loyalty programs
• Set measurable marketing goals and budget allocations

Sample Marketing Plan for a Laundromat Business Plan

Branding and positioning.

Fresh Spin aims to establish itself as the premier provider of convenient, eco-friendly, and customer-focused laundry services in the area. Our brand positioning emphasizes:

• Convenience: Extended operating hours, accessible location, and user-friendly facilities
• Sustainability: Energy-efficient equipment and practices to reduce environmental impact
• Superior Customer Experience: Attentive staff, clean and secure facilities, and value-added services

Our brand messaging will highlight these key pillars through a consistent visual identity (logo, color scheme, and branding elements) and clear communication across all marketing channels.

Pricing Strategies

Fresh Spin will employ a competitive pricing strategy, offering rates slightly below the market average to attract price-conscious customers. 

Our pricing structure includes:

• Wash and Dry Cycles: $ 2.50 for a standard load (comparable to competitors at $3.00)
• Large Load Pricing: $4.00 for a large load (20% discount compared to competitors)
• Commercial Laundry Services: Customized pricing based on volume and frequency

We will periodically review and adjust pricing based on market conditions, operating costs, and customer feedback.

Promotional Activities

To build brand awareness and attract new customers, Fresh Spin will implement the following promotional activities with an annual marketing budget of $25,000 .

Grand Opening Event: $5,000 (20% of budget)

• Offer free wash and dry cycles, giveaways, and promotional discounts
• Targeted social media advertising and local print/radio ads

Local Advertising: $6,000 (24% of budget)

• Targeted ads in community newspapers ($3,000)
• Flyers and direct mail campaigns ($3,000)

Social Media Presence: $4,000 (16% of budget)

• Active engagement on platforms like Facebook, Instagram, and Nextdoor
• Paid social media advertising and influencer partnerships

Loyalty Program: $2,500 (10% of budget)

• Rewards program for frequent customers (e.g., free wash after 10 visits)
• Program management, promotional materials, and customer communications

Partnerships: $5,000 (20% of budget)

• Collaborate with local apartment complexes, universities, and businesses
• Offer discounts, bundled services, or revenue-sharing arrangements

Other Marketing Expenses: $2,500 (10% of budget)

• Printed materials (brochures, flyers, banners)
• Website development and maintenance
• Promotional merchandise (t-shirts, tote bags)

The operations plan details the day-to-day operations of your laundromat. This includes staffing requirements, equipment maintenance, inventory management, and customer service protocols. Explain your plans for ensuring a clean and efficient laundromat environment.

Tips for Developing an Operational Plan for a Laundromat Business Plan

• Describe the physical location, facility layout, and equipment requirements
• Outline staffing needs, roles, and responsibilities
• Develop policies and procedures for cash management, security, and maintenance
• Address environmental and regulatory considerations, such as waste management and energy efficiency
• Identify suppliers and establish inventory management processes

Sample Operational Plan for a Laundromat Business Plan

Facility and equipment.

Fresh Spin is located at 123 Main Street, occupying a 3,000-square-foot space in a high-traffic commercial area. The facility layout includes:

• Main Laundry Area: 40 washing machines (15 large capacity) and 30 dryers (10 large capacity)
• Folding and Sorting Area: Large tables and hanging racks
• Vending Area: Snack and beverage vending machines
• Restrooms and Changing Rooms
• Staff Office and Storage Room

All equipment is energy-efficient and eco-friendly, with features like water recycling systems and energy-saving modes.

Staffing and Operations

Fresh Spin will operate 24/7, with the following staffing structure:

• 2 Full-Time Attendants (Day Shift)
• 2 Part-Time Attendants (Evening/Night Shift)
• 1 Facility Manager (Responsible for overall operations, staffing, and maintenance)

Detailed standard operating procedures will be developed for cash management, security protocols, equipment maintenance, and cleaning schedules.

Environmental and Regulatory Considerations

Fresh Spin, operating in the United States, is committed to sustainable and eco-friendly practices, adhering to the following regulations:

• Compliance with the Energy Policy and Conservation Act (EPCA) and Energy Star certification.
• Adherence to the Clean Water Act and Safe Drinking Water Act.
• Compliance with the Resource Conservation and Recovery Act (RCRA).
• Adherence to local zoning ordinances and health department regulations.
• Compliance with the Fair Labor Standards Act (FLSA) and Occupational Safety and Health Act (OSHA).

Fresh Spin will implement comprehensive policies, procedures, and training to ensure full compliance with all applicable federal, state, and local laws and regulations, maintaining a safe, sustainable, and legally compliant operation.

The management team section introduces the key individuals responsible for leading and operating the laundromat business. Also highlight the team’s relevant experience and qualifications. When hiring additional staff, describe your recruitment and training processes.

Tips for Presenting Your Management Team in a Laundromat Business Plan

• Provide brief information on the owners and key team personnel
• Outline the roles and responsibilities of each team member
• If hiring additional staff, describe the positions and qualifications required

Sample Management Team for a Laundromat Business Plan

Fresh Spin is owned and operated by Jane Charles and Nick Will, with a combined 15 years of experience in the retail and customer service industries.

• Jane Charles, Co-Owner and General Manager: Jane has 8 years of experience in retail management, overseeing operations, staffing, and customer service. Jane is responsible for overall laundromat operations, staff management, and implementing marketing strategies.
• Nick Will, Co-Owner and Financial Manager: Nick has 7 years of experience in financial management and accounting. Nick is responsible for financial planning, cash management, and identifying opportunities for operational efficiencies

Additional Staff

Fresh Spin will employ the following staff members:

All staff members will undergo comprehensive training on equipment operation, customer service protocols, cash handling, and safety procedures.

With a strong management team and dedicated staff, Fresh Spin is well-positioned to deliver exceptional service and achieve long-term success in the local laundry services market.

Need Help With Your Laundromat Business Plan? OGSCapital Can Assist

Confused about how to write a business plan for a laundromat? At OGSCapital, we offer specialized business plan services. Our experienced consultants, proficient in creating professional plans to help entrepreneurs and business owners succeed.

Our business plan include:

• In-depth Market Analysis
• Competitive Landscape Evaluation
• Financial Projections
• Marketing Strategy Development
• Operational Planning

Our SBA business plan writers work closely with you to align the business plan with your vision and objectives. We deliver tailored business plans to meet specific needs of startups and existing businesses. Our well-crafted business plan aids in securing funding, attracting investors, and setting a clear path to success. 

Contact Us to get started on your laundromat business plan.

Frequently Asked Questions

How profitable is owning a laundromat.

According to Coin Laundry Association , there are about 29,500 coin laundries in the US generating nearly $5 billion in gross revenue annually which averages out to $169,491 per laundromat business. As per a coin-operated laundromat business plan, the average business ROI is between 20-35%.

How much does it cost to start a small laundromat? 

The average cost to start a laundromat is estimated to be around $82,010 as per our coin-op laundromat business plan. This cost is an average that takes into account the range provided for each equipment item (as per ZenBusiness) needed to start a new laundromat business as per the table below:

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How to Write a Winning Laundromat Business Plan: Step-by-Step Guide

Rome wasn’t built in a day and nor will your laundromat business be! While the road is long, you can minimize bumps by going into your venture with a well thought out, detailed business plan that does justice to your vision but is still realistic and achievable. It doesn’t matter if you’re brand new to entrepreneurship or a seasoned laundromat mogul, you can’t bet on a solid foundation for your new venture unless you have a detailed business plan to set the tone. 

This guide will walk you through each component of a winning laundromat business plan. We’ll go over service options, choosing the right location , financial projections, and more, so you can launch a successful laundromat.

Find the appropriate employee to help you run your business! Check out our free guide that will provide well rounded job descriptions for your attendants.

1. Define your services

Think about what kind of laundromat you want to open. Do you imagine it will be a serf-service, coin-based business , a luxury pickup and delivery service, or maybe a primarily commercial customer-focused business model? Perhaps some combination of the three? Here are the most common options:

Self-service laundry: The tried and true laundry format, where customers use your equipment independently. This model hits the sweet spot between minimal staffing requirements and good cash flow, ideal for high-traffic areas.

Wash-and-fold service: An increasingly popular service that answers the call for modern conveniences. This luxury service can significantly increase revenue as customers pay to outsource the dreaded chore. This model, however, requires trained staff and dedicated space for processing orders.

Pickup and delivery: Offering a pickup and delivery option can help you reach customers who might otherwise go elsewhere. This requires investment in logistics, from delivery vehicles to route planning software, but it can also open up a whole new revenue stream.

Dry cleaning drop-off/pickup: Partnering with a local dry cleaner to offer a drop-off/pickup service can be another way to boost traffic without the need for in-house dry cleaning equipment. This service works particularly well if you’re in an area with a lot of working professionals.

2. Location analysis

Like with any piece of commercial real estate, choosing your location is a critical decision. On your search, consider things like visibility, convenience, parking availability, and proximity to your target market. Here’s a checklist of location considerations:

Main road visibility: High visibility from a main road can make way for more walk-in customers.

Accessibility: A location near residential areas, especially apartments, increases potential customers. Easy access and good parking can also help keep them coming back.

Safety: Good lighting, security cameras, and visibility from the street create a safe environment that customers will appreciate, especially for a business open late or 24/7 .

Infrastructure: Make sure the location has the necessary utilities (power, plumbing) to support commercial washers and dryers.

3. Equipment and technology

Equipment is one of the biggest investments in the laundromat business, and there are an overwhelming number of options to choose from. Modern machines offer features that boost efficiency and customer satisfaction. Here are a few key types and considerations:

Coin-operated vs. card-only machines: Traditional coin-operated machines still have their place, but card-only or hybrid machines have become more popular for the ease of use and remote monitoring capabilities.

Energy-efficient equipment: Choosing energy-efficient machines can help you save on utilities and attract eco-conscious customers .

Technology for pickup and delivery: If you offer pickup and delivery , consider a POS system that integrates with a route-planning or scheduling app. This streamlines operations and improves customer satisfaction.

4. Operational plan

Imagine how you want your laundromat to run. A well-structured operational plan will streamline your day-to-day operations , regardless of your service offerings . Plan out the specifics for each service:

Staffing needs: Self-service laundromats can often run with minimal staffing, whereas the luxury services require more hands and detailed processes. For pickup and delivery, you’ll need drivers—either in-house or hired through a gig service.

Workflow optimization: Efficient workflows save time and increase customer satisfaction. Arrange machines, folding stations, and service counters in a way that minimizes back-and-forth.

Hours of operation: Decide whether you’ll run 24/7 or have set hours. 24/7 operations may require additional security and remote access systems but can attract night-shift workers and other off-hours customers.

Logistics for pickup and delivery : Efficient scheduling and route planning are key for offering pickup and delivery. Some laundromats use apps to streamline logistics, optimize routes, and communicate with customers.

Inventory management: If you offer dry cleaning or pickup/delivery, inventory management becomes essential. Track supplies, manage laundry items, and ensure that customer orders don’t get lost in the shuffle.

5. Market analysis and competition

Understanding your market is essential for a sustainable laundromat. Start with a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to understand where your business fits into the local landscape. Then, study your competition:

Competitor services: Check out of what nearby laundromats offer. If most only offer self-service, there might be an opportunity for wash-and-fold or delivery services.

Target market: Figure out the type of customers you want to attract. Are they busy professionals, students, or families? Align your services and pricing with the needs of your target market.

Market needs: If your area has many working professionals, pickup and delivery might be in demand, while a location near college campuses may find self-service is sufficient.

6. Financial projections

Detailed financial projections are essential for getting funding and forming an idea about revenue potential. Include:

Startup costs: Itemize equipment purchases, remodeling, permits, and other one-time expenses. This helps in planning your initial capital needs.

Ongoing costs: These include utilities, rent, payroll, and loan payments. Accurate forecasting helps maintain a balanced budget.

Sales forecasting: Predict revenue for each service type over the first three years. This helps in understanding which services to prioritize and guides cash flow projections.

Revenue and expense projections: Regularly compare expected revenues against ongoing expenses to maintain profitability. This is especially important if you plan on adding services over time.

Funding sources: Research potential funding sources. Traditional bank loans, SBA loans, or even partnerships are common ways to finance a laundromat startup.

7. Pricing Strategy

Developing a pricing strategy is about balancing customer expectations with profitability. Consider factors such as:

Competitor pricing: Check local competitors to avoid over- or under-pricing.

Dynamic pricing: For self-service models, consider dynamic pricing, where off-peak times are discounted. This can help keep machines occupied at all hours.

Premium services: For WDF or delivery services, customers are often willing to pay a premium. Pricing can reflect the convenience offered.

8. Marketing

A strong marketing plan will bring customers in and keep them coming back. In 2024, online presence is essential:

Local SEO: Optimize your online listings, especially Google My Business, to rank for local search terms.

Social media: Regular updates on Facebook, Instagram, and even TikTok can attract a local following.

Creative marketing ideas: Try loyalty programs, partnerships with nearby businesses, and seasonal promotions. App-based marketing can also help promote your delivery services.

9. Milestones

Setting and tracking milestones can keep your business on course. Break your journey into manageable goals:

Example milestones: These might include securing a location, purchasing and installing equipment, hiring staff, and officially opening.

Step-by-step implementation: Implementing one service at a time, like starting with self-service and adding WDF later, allows you to build experience and gradually expand.

A laundromat business plan is the very foundation for your entire operation. With clear service offerings, thoughtful location selection, smart equipment choices, efficient operations, and targeted marketing, your laundromat has every chance to become a community staple in 2024!

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Laundromat Business Plan

Venturing into the laundromat business? Whether you’re considering how to buy a laundromat or starting a laundromat business, a well-thought-out laundromat business plan is essential for success.

In this guide, we provide practical insights, templates, and expert advice to help you establish and manage a thriving laundromat business. Whether you’re an experienced entrepreneur or new to the laundry industry, our comprehensive guide is tailored to assist you in creating a solid laundry business plan. We’ll guide you through essential steps, from starting a laundromat to developing a strategic marketing plan for sustainable growth.

Whether you’re an individual entrepreneur or part of a team managing a laundry facility, our guide covers vital information to create an effective business plan for laundry services that aligns with your unique goals. This laundromat business plan example focuses on the prosperous laundromat industry, providing a solid foundation for your venture.

Join us on this journey as we explore the intricacies of opening a laundromat and crafting a business plan for laundromat that propels your success. Our team of business plan writers has meticulously prepared this guide to aid you in developing your laundry shop business plan. Let’s turn your dream of owning a laundry business into a tangible and thriving reality.

Executive Summary

Sparkle Waves Laundromat emerges as a beacon of convenience and cleanliness in the bustling city of Sacramento, California . This executive summary outlines the key facets of our business plan, illustrating how we aim to redefine the local laundry experience.

A Haven of Cleanliness

Situated strategically in Sacramento, Sparkle Waves Laundromat is poised to become the go-to destination for those seeking a top-notch laundry service. Our comprehensive range of offerings includes cutting-edge equipment, eco-friendly practices, and a customer-centric approach, setting us apart in the local market.

Tapping into a Growing Market

With Sacramento experiencing a steady surge in population and urban growth, the demand for modern, efficient laundromats has never been higher. Sparkle Waves Laundromat aims to meet this demand by providing a contemporary and customer-focused laundry solution. We cater not only to individuals but also to families and businesses seeking reliable and innovative laundry services.

Excellence in Every Detail

At the heart of Sparkle Waves is a commitment to excellence. We plan to partner with industry-leading suppliers to ensure our laundromat is equipped with state-of-the-art machinery, eco-conscious products, and a welcoming atmosphere. Our goal is to redefine the laundry experience, making it efficient, environmentally friendly, and enjoyable for all.

Financial Support for a Dazzling Launch

To turn this vision into reality, Sparkle Waves Laundromat is seeking a $200,000 Small Business Administration Loan. This capital infusion will be allocated to leasehold improvements, cutting-edge equipment acquisition, marketing initiatives, and operational expenses. It forms the cornerstone of our strategy to establish a robust presence in the local market and swiftly become the preferred laundry choice for Sacramento residents.

Company Overview

At Sparkle Waves Laundromat, our mission is to provide a sparkling clean and efficient laundry experience, elevating the standards of convenience and customer satisfaction. We are committed to offering top-notch services that cater to the diverse needs of individuals, families, and businesses in Sacramento.

Our vision at Sparkle Waves Laundromat is to establish a community-centric laundry destination that goes beyond basic services. We aspire to create an inviting and eco-friendly space where patrons feel a sense of belonging. Through strategic partnerships, cutting-edge technology, and a commitment to sustainability, we aim to set a new benchmark for the laundromat industry.

Core Values

Rooted in our mission and vision, Sparkle Waves Laundromat upholds a set of core values . These values include a dedication to excellence, environmental responsibility, customer-centricity, and fostering a positive community impact. We believe in setting a new standard for laundromats by embracing these principles.

Recognizing the diverse needs of Sacramento’s growing population, Sparkle Waves Laundromat caters to individuals, families, and businesses alike. Our goal is to be a comprehensive laundry solution, meeting the demands of both personal and commercial clients with equal dedication.

To ensure that Sparkle Waves stands out in terms of service and equipment, we are establishing partnerships with leading suppliers in the industry. This commitment allows us to equip our laundromat with state-of-the-art machinery, eco-conscious products, and an inviting atmosphere, creating a laundry experience like no other.

Financial Foundation for Growth

To support our ambitions, Sparkle Waves Laundromat is seeking a $200,000 Small Business Administration Loan. This capital infusion will be strategically allocated to leasehold improvements, acquiring top-tier equipment, initiating effective marketing campaigns, and managing operational expenses. This financial foundation is essential for establishing a strong presence in the local market and ensuring a successful launch.

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Market Analysis

Local Demographics

Situated in the heart of Sacramento, California, Sparkle Waves Laundromat taps into a diverse and growing community. Our strategic location allows us to cater to the laundry needs of a mix of residents, students, and local businesses.

Population Trends

Sacramento has experienced consistent population growth, creating a demand for essential services such as laundry facilities. The upward trend in population, including students and professionals, presents a promising market for Sparkle Waves.

Competitive Landscape

Analyzing the local laundromat landscape reveals opportunities for Sparkle Waves to stand out. By providing high-quality services, eco-friendly practices, and a customer-centric approach, we aim to differentiate ourselves in a competitive market.

Consumer Behavior

Understanding consumer behavior is crucial. Many customers seek convenience, affordability, and eco-conscious options in laundry services. Sparkle Waves aligns with these preferences, offering a range of services to meet diverse customer needs.

Technological Integration

Incorporating technology into the laundromat experience is a growing trend. Sparkle Waves addresses this by offering a user-friendly mobile app, providing customers with seamless payment options, machine availability updates, and loyalty program tracking.

Environmental Considerations

The increasing emphasis on sustainability influences consumer choices. Sparkle Waves Laundromat responds to this trend by using eco-friendly detergents, implementing energy-efficient machines, and promoting responsible laundry practices.

Strategic Partnerships

Exploring partnerships with local businesses and institutions creates additional revenue streams. Collaborations with nearby hotels, restaurants, and educational institutions can enhance Sparkle Waves’ visibility and customer base.

Regulatory Landscape

Staying informed about local regulations and environmental standards is vital. Sparkle Waves Laundromat commits to compliance with industry regulations, ensuring a responsible and lawful operation within the community.

Market Entry Strategy

Our market entry strategy involves a comprehensive understanding of the local community, leveraging technology, and implementing sustainable practices. By offering a range of services tailored to customer preferences, Sparkle Waves aims to capture a significant share of the local laundry market.

SWOT Analysis

By conducting a comprehensive SWOT analysis, Sparkle Waves aims to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats, with the goal of carving a successful niche in the competitive Sacramento laundromat market.

Products and Services

Self-Service Machines

Our laundromat offers a range of self-service washing machines equipped for different load sizes. Customers can choose from various wash cycles, ensuring flexibility for personal laundry needs.

Commercial-Grade Washers and Dryers

For businesses with larger laundry requirements, Sparkle Waves provides high-capacity commercial washers and dryers. This service caters to local hotels, restaurants, and other businesses with consistent laundry demands.

Wash-and-Fold Services

We understand that time is a precious commodity. Sparkle Waves Laundromat provides a convenient wash-and-fold service for customers who prefer to drop off their laundry and have it professionally cleaned and folded.

Eco-Friendly Detergents

As part of our commitment to sustainability, Sparkle Waves exclusively uses eco-friendly detergents. These detergents are effective in cleaning clothes while minimizing environmental impact.

Mobile App Integration

Our user-friendly mobile app allows customers to check machine availability, make secure payments, and track loyalty program points. This tech-savvy approach enhances the overall customer experience.

Commercial Client Solutions

Sparkle Waves Laundromat caters to the unique needs of local businesses by offering tailored laundry solutions. This includes customizable service packages, priority machine access, and flexible scheduling options.

Specialized Cleaning Services

In addition to standard laundry services, Sparkle Waves provides specialized cleaning services for items such as comforters, curtains, and delicate garments. Our experienced staff ensures the proper care of different fabrics.

Comfortable Seating Area

Beyond laundry services, Sparkle Waves offers a comfortable seating area for patrons. Whether waiting for a load to finish or working remotely, our customers can relax in a clean and welcoming environment.

Vending Services

For added convenience, Sparkle Waves Laundromat provides vending services for laundry essentials such as detergents, fabric softeners, and snacks. This one-stop approach enhances the overall customer experience.

Quality Assurance

Our commitment to quality extends to the regular maintenance of machines, cleanliness of the facility, and adherence to sustainable practices. Sparkle Waves Laundromat prioritizes customer satisfaction in every aspect of our service offerings.

Marketing Plan

Target Audience

Our primary focus is on local residents, families, and businesses in Sacramento, California. We aim to appeal to individuals seeking a convenient and high-quality laundry experience, families with varying laundry needs, and local businesses requiring commercial laundry services.

Strategic Positioning

Sparkle Waves Laundromat positions itself as a premium yet affordable laundry destination. Through a combination of top-notch equipment, eco-friendly practices, and a commitment to customer satisfaction, we aim to stand out as the preferred choice in the local market.

Marketing Channels

• Local Advertising : Utilizing local newspapers, community bulletin boards, and radio spots to create awareness.
• Digital Presence : Leveraging social media platforms, local online forums, and a dedicated website for promotions and engagement.
• Partnerships : Collaborating with local businesses, hotels, and event venues for cross-promotions and special offers.

Promotional Strategies

• Opening Promotions : Offering discounts and perks during the launch phase to attract a wide customer base.
• Loyalty Programs : Introducing loyalty cards and special offers for returning customers.
• Referral Discounts : Encouraging word-of-mouth marketing through referral incentives.

Operational Plan

Facility Layout

Our laundromat will be strategically organized to accommodate various types of laundry loads, including self-service machines, commercial-grade washers, and dryers. The layout will ensure efficient use of space and a comfortable environment for patrons.

Technology Integration

Sparkle Waves Laundromat will implement a user-friendly mobile app for payment, machine availability, and loyalty program tracking. Additionally, CCTV cameras will be installed for security, and an online booking system for commercial clients will streamline operations.

We will maintain a well-trained and friendly staff to assist customers, monitor machines, and ensure the cleanliness and orderliness of the facility. Continuous training programs will be implemented to uphold service standards.

Sustainability Practices

To align with eco-conscious values, Sparkle Waves Laundromat will implement water and energy-efficient machines, recycling initiatives, and eco-friendly detergents. This commitment to sustainability will be communicated to customers as part of our brand ethos.

Operating Hours

The laundromat will operate seven days a week with extended hours to accommodate different schedules. This flexibility ensures accessibility for both residential and commercial clients.

Quality Control

Regular maintenance checks and cleaning schedules will be implemented to guarantee the optimal functioning of machines. Customer feedback mechanisms will also be in place to address concerns promptly and improve overall service quality.

Financial Projections

Sparkle Waves Laundromat anticipates achieving profitability within the first year of operation. Financial projections include detailed breakdowns of income, expenses, and profit margins, providing a transparent overview of the business’s financial health.

Management Team

Sarah Thompson

Founder and CEO

As the visionary leader behind Sparkle Waves Laundromat, Sarah Thompson brings a wealth of experience in the laundry service industry. With a background in business management and a passion for creating exceptional customer experiences, Sarah is committed to making Sparkle Waves a prominent name in the Sacramento laundry market.

Key Personnel

In the coming months, Sparkle Waves Laundromat is actively planning to expand its team by recruiting skilled professionals to drive various aspects of the laundromat’s operations. The roles targeted for recruitment within the next twelve months include:

• Laundry Attendants The backbone of our service, responsible for ensuring efficient and effective laundry operations, including washing, drying, and folding.
• Customer Service Representatives

Friendly and customer-focused individuals to assist clients, manage inquiries, and maintain a positive customer experience.

• Maintenance Staff Skilled personnel to ensure all equipment and facilities are well-maintained, addressing any technical issues promptly.
• Marketing Coordinator

A creative mind to plan and execute marketing strategies , promotions, and community engagement to enhance brand visibility.

• Administrative Assistant

Efficient support for day-to-day administrative tasks, scheduling, and coordination to keep operations running smoothly.

• Supervisors

Experienced individuals to oversee daily operations, manage staff, and maintain high-quality service standards.

• Security Personnel

Ensuring a safe environment for both staff and customers, contributing to the overall security and well-being of the laundromat.

Our recruitment strategy aims to bring together a dedicated team committed to delivering excellent service and contributing to the success of Sparkle Waves Laundromat.

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Financial Plan

The financial projections presented here is a result of careful planning by the management team at Sparkle Waves Laundromat . These projections look ahead and are subject to securing the required funding. It is the responsibility of the audience to conduct their own thorough investigation.

Considering the current state of the market and the specifics of our business, we outline the expected funding needs for the initial year of operations in the following financial plan. This plan serves as a transparent guide, showcasing our commitment to sound financial practices and strategic management.

INCOME STATEMENT

The Pro Forma Income Statement outlines the company’s anticipated financial performance for the next three years, with gross revenue projections of $456,795 in Year 1, $629,776 in Year 2, and $813,124 in Year 3. Earnings before interest, taxes, depreciation, and amortization (EBITDA) show positive growth, reaching $111,548 in Year 1, $180,456 in Year 2, and $248,423 in Year 3. The Pro Forma Income Statement provides key insights into the company’s profitability and financial trajectory.

CASH FLOW STATEMENT

The Pro Forma Cash Flow Statement is a vital component of the business plan, projecting cash inflows and outflows over the next three years. It anticipates a strong start in Year 1 with an opening cash balance of $10,000, followed by significant growth in Year 2 with an opening balance of $33,388. By Year 3, the business is poised for continued success, starting with an opening cash balance of $69,756. The statement serves as a critical tool for financial planning, providing insights for strategic decision-making and ensuring effective management of cash resources .

BALANCE SHEET

The Pro Forma Balance Sheet provides a snapshot of the company’s financial standing over the next three years, showcasing a progressive increase in total assets from $80,100 in the opening year to $760,612 in Year 3. Shareholders’ equity, a combination of invested equity, cumulative retained earnings, and dividends paid, is anticipated to grow from $70,100 in the opening year to $271,492 in Year 3, indicating a positive trajectory for the company’s financial health.

As we conclude our deep dive into the world of laundry entrepreneurship, it’s evident that understanding how to start a laundromat business involves more than just knowing how to operate washing machines. Opening a laundromat business requires strategic planning, from selecting the right location and acquiring essential equipment to developing a solid business plan.

For those pondering how to own a laundromat successfully, the key lies in comprehending the nuances of starting, building, and operating a laundry business. If you’re stepping into the world of entrepreneurship and considering how to start laundry business or looking to expand existing ones, the process involves careful consideration of various factors. From choosing a strategic location to setting up efficient operations, understanding the market, and providing quality services, opening a laundry business demands attention to detail and a well-thought-out plan.

Starting a laundry business isn’t just about washing clothes; it’s about building a laundromat that caters to the diverse needs of customers. The journey from learning how to open a laundromat to becoming a successful player in the washing machine business demands a blend of industry knowledge, customer-centricity, and effective management.

In the realm of laundromat entrepreneurship, how to open a laundromat business signifies more than just launching a place for clean clothes. It’s an opportunity to create a valuable service in the community, providing convenience and cleanliness. So, for those contemplating how much to start a laundromat, consider it an investment not just in machines but in the well-being of your future patrons.

In essence, understanding how to start a laundry business endeavors or embark on a laundromat business journey requires a comprehensive approach. It’s not merely about the logistics; it’s about building a business that stands the test of time, providing a fundamental service that people rely on every day. 

Whether you’re contemplating how to own a laundromat business or seeking guidance on how much to start a laundromat, our team at BSBCON is here to assist you. 

If you’re ready to turn your vision into reality and have specific questions about how to start a laundromat, opening a laundry business, or any related concerns, don’t hesitate to reach out to us. Contact us at BSBCON for personalized assistance on your laundromat business journey.

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Laundromat Business Plan

Planning on starting a laundromat? Great call.

Starting a coin-operated laundry business can be extremely profitable due to its huge market size and growth potential.

Anyone can start a laundromat, but you need a detailed business plan for raising funding, applying for loans, and scaling it for good.

So, in this article—we’ll discuss what the laundromat industry looks like, steps to make your business setup process easier, and finally, how to write a laundromat business plan.

Before you start writing your business plan for your new laundry business, spend as much time as you can reading through some examples of cleaning & maintenance business plans .

Ready to get started? Let’s roll!

Industry Overview

According to IBIS World , the Laundromat industry is reported to be a 6 billion dollar market in 2023, with 19,375+ operating laundry businesses employing over 52960 employees in the United States.

Although a slight downturn in recent times, the coin-operated laundry market is expected to grow at a compound annual growth rate (CAGR) of 9.4% .

These laundromats are a great help for students, professionals staying in dorms, or anyone who doesn’t have time to do their laundry—so it is a no-brainer that it could be a potentially profitable business venture.

Additional services like pickup and drop facilities can be an added advantage to your business, as it increases convenience for your consumers.

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Things to Consider Before Writing a Laundromat Business Plan

Pick a convenient location.

A convenient location is central to your business’s success . The location should be close to hostels, dorms, or apartment complexes to make it easier for your customers to access your service. After all, who would want to walk miles with all that heavy laundry?

Decide upon additional services

Coin-based laundries are gaining attention due to the additional services they have to offer. Your busy customers would highly appreciate services like pick up and drop, ironing, etc.

Having these services up for grabs makes it more convenient for your consumers and also gives you additional business opportunities.

Hence, it is a good practice to make a list of services your target audience would prefer to have and arrange resources for the same.

Pick a legal structure

Legal structures decide the taxes you pay, the risk to your personal assets, and many other aspects of your business. Hence, looking into your options and selecting the one that fits the best for your business is essential. Look into all of your options and pick one after considering all of its implications.

Gather market information

Know all there is to know about the industry, current market trends, target audience, preferences, competitors, their business and marketing strategies, and so on. This is one of the best business setup practices out there. It helps you understand what you are getting yourself into like nothing else. Hence, gather all the available information before getting started.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Laundromat Business Plan for you to get a good idea about how perfect a Laundromat business plan should look and what details you will need to include in your stunning business plan.

Laundromat Business Plan Outline

This is the standard laundromat business plan outline which will cover all important sections that you should include in your business plan.

• Mission Statement
• Management Team
• Keys to Success
• Financial Summary
• 3 Year profit forecast
• Startup cost
• Market Analysis
• Industry Analysis
• Market Trends
• Corporate Executives
• Middle-Class Households
• Business Owners
• Sport Clubs
• Marketing Strategy and Sales Strategy
• Pricing Strategy
• Advertising Strategy
• Sales Forecast
• Financial Plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this sample business plan into your business plan modify the required information, and download your laundromat business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample laundromat business plan

Need help writing your business plan? Here you go; download our free laundromat business plan pdf to get started.

It’s a modern business plan template specifically designed for your laundromat business. Use the example business plan as a guide, and start writing your plan on your own.

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Write your business plan with Upmetrics

A business plan software like Upmetrics is the best way to draft your business plan. Getting started with this tool is a breeze thanks to the step-by-step instructions, customizable templates, and the library of 400+ sample business plans included.

So, whether starting a laundromat business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

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Frequently Asked Questions

What key components should a laundromat business plan include.

The following are the key components your laundromat business plan must include:

• Executive summary
• Business Overview
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

What are the common mistakes to avoid in a laundromat business plan?

Following are some of the common mistakes to avoid when writing a laundromat business plan:

• Poor market research and ignoring industry trends.
• Inadequate and inaccurate financial projections.
• Undefined goals and lack of details.
• Including outdated and irrelevant information.
• Not proofreading the document for typos and grammatical errors.
• Not regularly updating your business plan.

How to get funding for your laundromat business?

There are several ways to get funding for your laundromat business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan —You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan —SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding —The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors— Getting funds from angel investors is one of the most sought-after startup options.

Apart from all these options, there are small business grants available. Check for the same in your location, and you can apply for it.

What is the easiest way to write a laundromat business plan?

There are many ways you can write your business plan, and using Upmetrics’ business plan template is one of them. It allows you to edit and modify the sections of your project as you need—it can be considered the easiest way to write a business plan.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Laundromat Business Plan

Start your own laundromat business plan

Universal Laundromat

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Many urban residents lack access to in-home laundry facilities, and existing laundromats may not provide a pleasant, efficient environment for customers. Additionally, environmentally conscious customers are seeking sustainable laundry options that minimize water and energy waste.

Universal Laundromat provides a clean, modern, and comfortable space equipped with energy-efficient washing machines and dryers. We strive to create a welcoming atmosphere with customer-focused amenities, while also promoting environmentally friendly practices.

It’s been shown that the best method of advertising is through word-of-mouth. No major newspaper ad campaign is planned. However, we shall run weekly specials. In addition, we shall have an incentive program for referrals. Those customers who refer someone else to the store will be rewarded with two free washes, and the referee will receive an introductory gift of a free wash. In addition, we will ensure a clean environment, reliable machines, and friendly, prompt services.

Competition

Universal Laundromat would like to set itself apart from other laundromats that may offer only one or two services. Although the focus of Universal Laundromat is a washing and drying service, we do wish to offer our clients the convenience of these other services in one location. Those services include folding and potentially pick-up/delivery service, as well as online reservation and membership for pick-up and delivery. Most importantly, it’s our convenience that sets us apart from the competition.

Universal Laundromat is a full-service coin-op laundry (washing, drying, and optional folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price/value relationship.

Expectations

It is very important to note that the minimum monthly amount of loan payback should decrease as principal decreases. Furthermore, the profit projected in the table is after all expenses and monthly loan payback have been subtracted. All net profit will then be paid as an additional sum to greatly shorten the term of the loan.

Financial Highlights by Year

Financing needed.

Currently, Mr. Mihn Doung owns a small permanent shop in 7th Berryessa Flea Market selling power tools every weekend. That store brings in approximately $4,500/month on average in revenue. The profit averages out to approximately $2,500/month. Considering the potentiality in the coin-op laundromat industry, he’d like to take on further challenges by starting another venture.

To achieve this objective, Universal Laundromat is seeking $150,000 in additional loan financing. This loan will be paid by the cash flow from both the shop at the Flea Market and the laundry business, and will be collateralized by the assets of the business and steady income it brings along with an initial $75,000 down payment, and backed by the character, experience, and personal guarantees of the owner.

Problem & Solution

Problem worth solving.

Every person needs clean clothes. Not every family can afford a washer and dryer or laundry soap. 

Our Solution

Our Mission : To provide convenient, clean, and friendly laundry service.

Our Motto : "Professional, convenient, friendly service and competitive pricing"

Target Market

Market size & segments.

Universal Laundromat’s target market is every household that needs laundromat services within the immediate area of east San Jose. There is no market segmentation strategy associated with this potential market. The Market Analysis table indicates the estimated number of potential customers and their growth rate.

Current Alternatives

Our advantages.

Universal Laundromat would like to set itself apart from other laundromats that may offer only one or two services. Although the focus of Universal Laundromat is a washing and drying service, we do wish to offer our clients the convenience of these other services in one location. Those services include folding and potentially pick-up/delivery service, as well as online reservation and membership for pick-up and delivery. Most importantly, it’s our convenience that sets us apart from the competition.

Keys to Success

The keys to success in our business are:

• Location : the potential business is to be located in a nice small shopping center of a poor to lower-middle class, ethnically Mexican neighborhood, where it’s the closest and most convenient place to get services. In addition, there are two apartment complexes located nearby. In addition to being the sole laundromat in this neighborhood and surrounded by residences, there is no potential for a competitor.
• Convenience : offering clients services ranging from full-service washing and drying to optional folding, and extended business hours.
• Environment : providing an environment conducive to giving clean, friendly, and professional service.
• Reputation : long-term reputation resulting from friendly, professional service will encourage customers to return.

Marketing & Sales

Marketing plan, locations & facilities.

The laundromat is located in San Jose, California. It will utilize 1,500 square feet. The location is strategically situated on one of the busiest streets in East San Jose. More specifically, it’s located in a small attractive shopping center next to the poor to lower-middle class homes; therefore, there is NO possible competitor (after very careful examining). In addition, there are two apartment complexes located nearby. Surrounding it, there is a Mexican neighborhood whose residents get most of their services and needed goods in this plaza where the laundromat is located.

Milestones & Metrics

Milestones table, key metrics.

Our key metrics are: 

• # of reviews we receive, we shall especially pay attention to the locals
• # of people who walk in verse make a point of calling to see if we are in 
• the cost of running the machines

Ownership & Structure

Management Team

Minh Duong is an ambitious, hardworking, philosophical leader and businessman. He has extensive business experience, and knowledge in various fields including retail sales, service and the Internet industry. Over the years, he has started various small businesses ranging from offline retail sales of a wide variety of products and services to online hosting services. He has extensive leadership skills as he had been elected to be President of five different clubs in High School. In college, Minh had founded two organizations at the University of California, Berkeley. In addition, he had also been elected to various leadership roles such as President and Vice-president of three different large organizations with membership over 500 members. School-wide, Minh had been fortunate to be elected by the student body of the university to be a Senator in the student government. During his term of office, he headed the Finance Committee that dealt with over $500,000 in student fund allocation. Moreover, he also headed the Student Affairs Committee as well as the Computing Facilities of the student government. Realizing his service and efficiency, fellow senators elected him to the board of directors of the Berkeley Student Foundation, the largest scholarship foundation for minority students sponsored by the Associated Students of the University of California. There, Minh dealt with the decision process of fund allocations to top high school minority students throughout the country. In the business world, Minh currently owns a permanent Flea Market Power Tools Shop at the Berryessa Flea Market in San Jose, CA. He is also the President/CEO of a small start-up Internet company providing business solutions to other businesses. He is currently working with five other colleagues at his college on that business. In academia, he is currently working with Professor Bradford Delong, a former Bill Clinton’s Foreign Policy Advisor Committee member, as a Research Assistant on  a book titled,  A Time Series of Changes Due to Globalization . Independently, he is currently working on a research paper titled, "Is Chinese Reform Sustainable? Is It Different?"

Minh is currently a fifth year Pre-med, Pre-MBA student with a triple major in Economics, Mathematics, and Statistics. He is currently 22 years old. He came to the U.S. on Nov. 7, 1990 from Viet Nam. After finishing his college education, he plans to achieve an MBA from Harvard Business School and an MD from John Hopkins Medical School.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Key Assumptions: 

• People need and appreciate clean clothes 
• People will be willing to pay 20 dollars to have someone help with the wash and fold 
• Not everyone can afford a washer and dryer
• Those who can’t afford them still need somewhere to do clothes. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

We estimate $30K in startup expenses, which are mainly location fix-up, some signage, some legal. 

We estimate $40,000 in purchasing assets including the appliances, some furniture and fixtures. 

Sources of Funds

Mr. Duong will invest $80,000 of savings. He will also have $8,000 in accounts payable, left over from some assets purchased. The plan includes a 10-year SBA guaranteed loan for $75,000. 

If all goes according to plan, he will be able to pay off the SBA loan early, in the third year. However, that detail is not included in the plan. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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