powerpoint presentation on persuasive writing

Effective Persuasion

Developing Persuasive Documents

This presentation will cover:

• The persuasive context
• The role of the audience
• What to research and cite
• How to establish your

credibility

What is Persuasive Writing?

Definition: persuasive writing…

seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.

Persuasive Genres

You encounter persuasion every day.

• TV Commercials
• Letters to the Editor
• Magazine ads
• College brochures

Can you think of other persuasive contexts?

Steps for Effective Persuasion

• Understand your audience
• Support your opinion
• Know the various sides of your issue
• Respectfully address other points of view
• Find common ground with your audience
• Establish your credibility

When to Persuade an Audience

• Your organization needs funding for a project
• Your boss wants you to make recommendations for a course of action
• You need to shift someone’s current point of view to build common ground so action can be taken

Understanding Your Audience

• Who is your audience?
• What beliefs do they hold about the topic?
• What disagreements might arise between you and your audience?
• How can you refute counterarguments with respect?

What concerns does your audience face?

For example:

• Do they have limited funds to distribute?
• Do they feel the topic directly affects them?
• How much time do they have to consider your document?
• Help your audience relate to your topic
• Appeal to their hearts as well as their minds.
• Use anecdotes when appropriate
• Paint your topic in with plenty of detail
• Involve the reader’s senses in these sections

Researching an Issue

• Become familiar with all sides of an issue.

-find common ground

-understand the history of the topic

-predict the counterarguments your

audience might make

-find strong support for your own

perspective

Point of Opposition : You might support a war, whereas your audience might not.

Common ground : Both sides want to see their troops come home.

• Predict counterarguments

Your Argument : Organic produce from local Farmers’ Markets is better than store-bought produce.

The Opposition : Organic produce is too expensive.

One Possible Counterargument :

Organic produce is higher in nutritional value than store-bought produce and is also free of pesticides, making it a better value. Also, store-bought produce travels thousands of miles, and the cost of gasoline affects the prices of food on supermarket shelves.

Support Your Perspective

• Appeal to the audience’s reason
• Use statistics and reputable studies
• Cite experts on the topic
• Do they back up what you say?
• Do they refute the other side?

Cite Sources with Some Clout

• Which source would a reader find more credible?
• The New York Times
• http://www.myopinion.com
• Which person would a reader be more likely to believe?
• Joe Smith from Fort Wayne, IN
• Dr. Susan Worth, Prof. of Criminology at Purdue University

Establish Credibility

• Cite credible sources
• Cite sources correctly and thoroughly
• Use professional language (and design)
• Edit out all errors

Cite Sources Ethically

Don’t misrepresent a quote or leave out important information.

Misquote : “Crime rates were down by 2002,” according to Dr. Smith .

Actual quote : “Crime rates were down by 2002, but steadily began climbing again a year later,” said to Dr. Smith.

Tactics to Avoid

• Don’t lecture or talk down to your audience
• Don’t make threats or “bully” your reader
• Don’t employ guilt trips
• Be careful if using the

second person, “you”

Have More Questions?

• Visit us at the Writing Lab
• Heavilon Hall 226
• http://owl.english.purdue.edu/writinglab
• Visit us online at the OWL
• http://owl.english.purdue.edu

Purdue Online Writing Lab College of Liberal Arts

Effective Persuasion Presentation

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator in an interactive presentation of the elements of persuasive writing and include examples and questions for those viewing the material. This presentation is ideal for any course in which students will be required to write a persuasive document and also helps students think in depth about audience.

Persuasive Writing

This document provides instructions and guidance for writing a persuasive essay. It explains that the goal of persuasive writing is to convince the audience to agree with the writer's position. It recommends that persuasive essays include an introduction with a "hook" to engage the reader, three or more body paragraphs with evidence and addressing alternative views, and a conclusion that restates the main points and position. The document also provides direction for students to write a persuasive essay on whether 18-year-olds should be required to register and vote. Read less

More Related Content

• 2.  Companies persuade us to buy certain products  Politicians persuade us to support them  Peers sometimes use persuasion to get others to join them in an activity  You may want to persuade others to agree with you or do something you want them to do
• 3. • Persuasive writing tells the writer’s opinion and why the reader should agree • It consist of idea, belief, emotion • Persuasive writing is often found in editorials, letters of complaint, or proposals, advertisement • The whole purpose of persuasive writing is to get your audience to agree what he is saying
• 4. 1. The Introduction  The introduction has a "hook or grabber" to catch the reader's attention  Quotation  Statement  Statistic or Fact  Question.
• 5.  The writer then provides evidence to support the opinion offered in the statement in the introduction.  The body should consist of at least three paragraphs.  Clarify your position in your topic sentence  Include Concession Statements (address opposing viewpoints!)
• 6.  A piece of persuasive writing usually ends by summarizing the most important details of the argument and stating once again what the reader is to believe or do.  Restate statement  Summarize the main points  Write a personal comment
• 8.  Directions for Writing:  Write a persuasive writing stating whether or not eighteen year old should register and participate in elections  Give reasons to support your position arguing in such a convincing manner that others will agree with you.
• 9. Many eighteen year olds who are old enough to vote, choose not to register, not participating in elections.  Do you think it is important to register and exercise your right to vote?  Consider the reasons one would want to register and participate in elections.
• 10.  Think about the stand that will provide reasons for argument.
• 11.  Now fold your paper into 4 squares
• 12. Unfold the paper and draw a box in the center. In the center box write a sentence to convey your stand
• 13. Revise for  Organization  Content  Word choice  Style Fluency/usage
• 15.  When introducing the topic, think about the audience first.  How much does the audience know about the topic?  Is the audience likely to be friendly or hostile to your position?  How can you “hook” the audience’s attention?  Begin your writing with noises or sounds associated with your topic.
• 16. • Don’t use I, the reader knows it is your opinion! • Don’t use You. Use: a person, someone, people, citizens, one, he, she, they, etc. • Avoid contractions like can’t, don’t, won’t, etc. • Do not use slang words • Show clear reasoning
• 17. • Avoid illogical arguments and faulty and deceptive uses of language • Don’t use over-generalization • Making a statement that’s too broad to prove • Write according to audience grade • Find ideas from (news papers, magazines, news shows).
• 18.  Develops the topic in an interesting an d imaginative way  Be well informed about your topic  In order to convince your reader, you must be able to present sound reasons and good examples.  Be geared to the audience you’re trying to convince.

Editor's Notes

• http://www.blake.com.au/v/vspfiles/assets/images/naplan_pri_persuasive_worksheets_download.pdf
• http://www.teachers.tv/videos/ks2-persuasive-writing
• www.learnatest.com
• http://www.naplan.edu.au/verve/_resources/Marking_Guide_2011.pdf
• www.le(William Recco)arnatest.com
• 10Persuasive%20Essay Twelve Assignments Every Middle School Student Should Write(Gary Chadwell)

Persuasive Writing

Jul 30, 2014

1.18k likes | 3.42k Views

Persuasive Writing. How to change the mind of your reader…we hope!. What Is Persuasive Writing Anyway?. Persuasive writing attempts to change the opinion of the reader. Creating an intelligent and believable argument by stating provable facts and evidence.

Share Presentation

• introductory paragraph
• college entrance
• believable argument
• writing persuasive essays
• persuasive writing

Presentation Transcript

Persuasive Writing How to change the mind of your reader…we hope!

What Is Persuasive Writing Anyway? • Persuasive writing attempts to change the opinion of the reader. • Creating an intelligent and believable argument by stating provable facts and evidence. • You can also do this by refuting arguments from the opposition.

Why Should I Learn to Write Persuasive Essays? • College entrance exams and grant proposals require persuasive writing skills. • Many careers require persuasive writing skills. • Journalism • Corporate America • Fashion Design • And many many others!

A Strategy for Writing Persuasive Essays • D. A. R. E. • Develop a Thesis Statement • Add Supporting Ideas • Reject Arguments From the Other Side • End With a Conclusion

Develop a Thesis Statement • Take a stand on the issue. • This should be included in your introductory paragraph. • Humor can be used, but make sure you keep your tone consistent. • Keep the rest of your essay focused on this topic sentence.

Add Supporting Details • Discuss the opinions of both sides, but reserve your opinion. • Try to use at least four examples. • Make sure the odds are in your favor.

Reject Arguments From the Other Side • Now is the time to reject those ideas that do not match your opinion. • Give factual evidence that supports your opinion. • Don’t use the words “in my opinion”. • Organize you’re arguments in the same order that you discussed your ideas. • Remember to keep the tone consistent.

End With a Conclusion • Wrap up everything that you discussed. • Make sure that you keep your tone consistent. You should end with what you started with. • This should be a paragraph long. • “In conclusion” is very cliché. Try not to use it. • Congratulations! You have now written a persuasive essay.

• More by User

Persuasive Writing . Persuasive Prompt – Baseline.

1.57k views • 47 slides

Persuasive Writing. L.O To recognise main features of persuasive writing To plan and write a persuasive letter. What is persuasive writing?. When writing something which is intended to persuade, there are several important features to remember.

786 views • 8 slides

764 views • 22 slides

Persuasive Writing. The art of arguing persuasively. Drawing conclusions. At the high school, undergraduate, and graduate levels, persuasion is about arguing well.

306 views • 13 slides

Persuasive Writing. Oh , yeah… Make Me!. A uthor’s Purpose. The real difference between expository writing and persuasive writing is the author’s purpose. Expository- to inform the audience

371 views • 15 slides

Persuasive Writing. Techniques. Opinion/Anecdote. Opinion is key to persuasive writing. Ultimately, the essay is built around YOUR ideas and opinions but remember they should be rooted in fact. Keep an open mind during the research process before deciding the line of argument you will take.

381 views • 11 slides

Persuasive Writing. http://www.bbc.co.uk/schools/ks3bitesize/english/reading/paragraphs/activity.shtml. Expositions - Structure. Introduction - includes a ------------------ to give the author's opinion - previews important -----------------------------

233 views • 4 slides

Persuasive writing

Persuasive writing. What is persuasive writing?. Persuasive writing is…. An essay which tries to convince a reader to believe what you believe about a certain topic. Do: Divide into 5 paragraphs Have a thesis statement in your introduction

798 views • 25 slides

Persuasive Writing. Topic, Audience, & Purpose. Audience y our reader; the target of your communication. Topic any issue that is debatable. Purpose to persuade a reader to adopt a certain point of view or to take a particular action . Words to Know: Claim.

773 views • 23 slides

Persuasive Writing. Introductions. Writing a good introduction. As a general principal, a good introduction should always: Give the reader a clear indication of the subject matter of your piece. Set the tone of the article and your ‘voice’.

216 views • 8 slides

Persuasive Writing…

Persuasive Writing…. Allows you to use the power of language to inform and influence others. Persuasion can include. Speeches, debates, essays, newspaper editorials, advertisements, power points, and critical reviews. Clarify Your Position. What do you believe about the issue?

364 views • 13 slides

Persuasive Writing. Persuasive Writing. The Basic Principles of Persuasive Writing Persuasive writing is writing that sets out to influence or change an audience's thoughts or actions. You are subjected to persuasion everyday from the time you wake up until the time you go to bed. .

1.01k views • 19 slides

PERSUASIVE WRITING

PERSUASIVE WRITING. Writing used to convince someone to think or act. CLAIM aka THESIS. Your argument or position on a specific topic; it MUST be able to be argued against . EVIDENCE. The facts and opinions that support your position; You MUST prove your argument. CALL TO ACTION.

364 views • 4 slides

Canned Lesson. Persuasive Writing. Step 1: Read the prompt carefully before you begin. Writing Situation: Many eighteen year olds who are old enough to vote, choose not to register, not participating in elections. Do you think it is important to register and exercise your right to vote?

520 views • 29 slides

Persuasive Writing. Connectives and Rhetorical Questions. Persuasive Techniques. Features of Effective Persuasion. Use the following to make your argument even stronger!. Connectives. A connective is a word that is used to link one sentence to another or extend it.

356 views • 6 slides

Persuasive Writing. A Toolkit. Example 1. Think of the poor fox, cowering deep in the hole that will become its grave, looking up at the brutal canines blocking the daylight. EMOTIVE. Example 2.

232 views • 9 slides

Persuasive Writing. What do I need to know to write an effective essay or speech?. Getting started…. The main goal of persuasive writing is to affect the thoughts and actions of the reader or listener. A pro-con chart can help you organize your thoughts before writing.

390 views • 11 slides

Persuasive Writing. Purpose. The writer attempts to persuade the reader by trying to convince the reader to accept their point of view. Persuasive Writing Structure. Persuasive Writing Techniques. P ersonal pronouns A lliteration P uns E xaggeration R hetorical questions.

409 views • 15 slides

Persuasive Writing. Language of Persuasion Avoid ranting! Opinions need to be credibly backed up by research Read good examples – Comment/Opinion in good quality newspapers Listen to good politicians making speeches in Parliament. Involvement of Reader

239 views • 14 slides

Persuasive Writing. COME! Convince me if you can!. Purpose of Persuasion. Persuasion is a part of your daily life as a human being. The purpose of persuasion is to simply to convince. Photo: j0401668.jpg, http://office.microsoft.com. Aim of Persuasion.

241 views • 18 slides

PERSUASIVE WRITING. Language Arts HSPA. What is a PERSUASIVE Essay?. An essay that convinces an audience to take a specific ‘position’ on a topic (support/oppose). The essay should entail supportive evidence that supports the writer’s position.

240 views • 15 slides

Persuasive Writing. Essay Writing to Convince. Persuasive Writing. Take a stand on an issue and persuade your audience to accept your point of view. Persuasive Writing. Write an opinion statement, known as a thesis, which sums up the issue and your point of view on it.

249 views • 8 slides