aims of a thesis

• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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How to Write the Dissertation Aims and Objectives – Guide & Examples

Published by Grace Graffin at January 27th, 2023 , Revised On October 9, 2023

Aims and objectives are among the essential aspects of a dissertation. If you write aims and objectives effectively, they can act as a foundation to give your research clarity and focus.

This article will provide you with all the necessary information regarding aims and objectives, their differences, writing tips , and the common mistakes you should avoid while writing them.

The aim is often a single sentence or a short paragraph that describes your dissertation’s main goal and intent. It tells what you hope to achieve at the end. You should write the aim so that it becomes identifiable when it is achieved with the completion of your dissertation .

The aim is written in a subsection of the introduction to clarify the overall purpose of the dissertation .

Example: It is often observed that employees in culturally diverse workplaces struggle to work effectively in a team. A probable cause of this issue is bullying at the workplace. This research investigates the impact of bullying on employee job satisfaction at culturally diverse workplaces and the resulting loss of employee productivity. This research will use surveys and case study analysis to analyze the impact of bullying on employees.

The objectives in a dissertation describe the ways through which you intend to achieve the research aim. They are specific statements that break down the aim into several smaller key sections of the overall research. Suitable objectives can help you stay focused and conduct research in the direction of your aim.

The number of objectives should be realistic; usually, between three to six, and each one should be possible to achieve. The following example shows the objectives for the previously-mentioned dissertation aim.

1. identification of the behaviors that are considered as bullying 2. exploring the factors that cause bullying at a culturally diverse workplace 3. analyzing the relationship between bullying and job satisfaction of employees 4. providing suitable recommendations on minimizing the bullying at the workplace

The objectives of a dissertation should be SMART.

• Specific: should be precise, focused, and well-defined
• Measurable: the progress should be measurable, and you should be able to determine when you have achieved an objective.
• Achievable: you should be able to carry out the required action within your available resources
• Relevant: should be related to the dissertation aim
• Time-bound: should be possible within the available time

Differences between aims and objectives

Aims and objectives are often mixed, but there are clear differences between them.

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How to write aims and objectives?

There is no particular way or standard to write the aims and objectives. Different researchers have different writing styles, and often it can be influenced by your research supervisor. However, you should follow certain basic principles while writing aims and objectives in a dissertation.

Writing the aim statement

The aim statement should cover the following essential elements.

• Why is the research necessary? (covers the underlying problem on which the study is to be conducted)
• What is the research about? (description of the research title)
• How are you going to conduct it? (a brief statement of intended research methods)

An appropriate aim clearly defines the research purpose without confusing the reader. If you struggle to explain your research and its importance in simpler terms, you should consider refining your research to clarify it further.

Writing objectives

The objectives describe how you would achieve your research aim. You can do this through the following steps,

• The first one to two objectives can be applied to the literature review . (Verbs to be used: investigate, examine, study)
• One objective can be applied to the methodology portion. (Verbs to be used: collect, select, demonstrate, estimate)
• Two to three objectives can cover the critical evaluation or discussion chapters (Verbs to be used: analyze, compare, evaluate)
• The final objective will cover the conclusion or recommendation portion. (Verbs to be used: conclude, recommend)

Instead of writing like a paragraph, the objectives should be written as a numbered list to give them more clarity.

How many aims and objectives should be there?

It depends upon the topic of your research and mainly upon your supervisor’s requirements. Generally, a dissertation has a single broad statement as the research aim. However, it is acceptable to include a main aim along with two to three subsidiary aims.

Similarly, the number of objectives should be realistic and sufficient to measure the progress regarding the achievement of the research aim. Their number can generally vary from three to six depending upon the aim.

Common mistakes to avoid while writing research aims and objectives

• Writing a broad research aim

Writing a broad research aim is a common mistake, and it often becomes difficult to achieve. It may create a problem when you are asked to prove how you have achieved your aims during your  viva defense . It would be best to narrow your study to a specific area in the early stages of the dissertation.

• Formulating overlapping research objectives

The objectives should be written such that they are measurable and distinct from each other. If they overlap, it makes it difficult to structure your dissertation properly in specific chapters.

• Setting unrealistic aims

Students often get over-ambitious while describing the research aim and face problems afterward in achieving those aims. You should avoid this mistake and be realistic about what you can achieve in the available time and resources.

Aims and objectives are the sections that require significant time and attention to avoid future hassles while conducting research and writing your dissertation.

Frequently Asked Questions

How to set dissertation aims and objectives.

To set dissertation aims and objectives, define your research goals clearly. Aims state what you want to achieve, while objectives outline specific, measurable steps to reach those goals. Ensure they align with your research question and contribute to your study’s significance.

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How to Write Aims and Objectives for your Dissertation or Thesis?

Introduction

Understanding aims and objectives, crafting aims, break it down into objectives, developing specific objectives, align with research questions, consider feasibility, review and refine, seek feedback, documenting aims and objectives.

In a PhD or Post Graduate dissertation, the aims and objectives play a crucial role in shaping the research process and ensuring focus. They provide a clear roadmap for your study and serve as the guiding principles that steer your research in the right direction.

Aims represent the broader purpose or the overarching goal of your research. They define what you want to achieve with your dissertation. For example, let’s say you’re conducting a study on renewable energy sources. Your aim could be to analyze the economic viability and environmental impact of solar energy adoption in residential areas.

Objectives, on the other hand, break down the aim into specific, measurable, and achievable targets that help you accomplish your research goal. They outline the specific steps or tasks you need to undertake to fulfill the aim. Continuing with the previous example, some objectives could be:

• Evaluate the current state of solar energy technologies and their efficiency.
• Assess the economic costs and benefits associated with the installation of solar panels in residential areas.
• Analyze the environmental impact of solar energy adoption in terms of carbon emissions reduction.
• Investigate the potential barriers to the widespread adoption of solar energy in residential communities.
• Develop recommendations for policymakers and stakeholders to promote the use of solar energy in residential areas.

These objectives, when combined, address different aspects related to the aim of analyzing the economic viability and environmental impact of solar energy adoption. Each objective guides a specific aspect of the research and contributes to answering the research questions.

By having clear aims and objectives, you establish a solid framework for your study. They help you stay focused on the main purpose of your research and prevent you from getting sidetracked or overwhelmed by tangential topics. Moreover, they provide clarity to both you and your readers, ensuring that your research remains coherent and well-structured.

In summary, clear aims and objectives are instrumental in guiding the research process of a PhD dissertation. They provide a roadmap, define the research goal, and break it down into specific targets. Through the example provided, it is evident how aims and objectives bring focus to a study on renewable energy sources and solar energy adoption in residential areas.

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Aims and objectives play a crucial role in guiding research projects. It’s important to define these terms and differentiate between them to ensure a clear focus in your work.

Aims represent the broader purpose or goal of your study. They define what you aim to achieve through your research project. Aims provide the overarching context and direction for your work, guiding the selection of topics, methodologies, and outcomes.

Example: Suppose you’re working on a PhD dissertation in computer science with a focus on natural language processing. Your aim could be: “To develop an efficient and accurate algorithm for sentiment analysis in social media data.”

In this example, the aim highlights the objective of creating an algorithm specifically for sentiment analysis in social media data, indicating the main objective of your research.

Objectives break down the aim into specific, measurable, and achievable targets that contribute to achieving the overall goal. They are more focused and concrete than aims, outlining the steps or tasks necessary to fulfill the aim. Objectives serve as the building blocks of your research, guiding the implementation and evaluation of your work.

Example: Continuing with the previous aim, let’s define some specific objectives:

• Collect and preprocess a large dataset of social media posts for sentiment analysis.
• Explore and compare existing sentiment analysis techniques to identify their limitations and strengths.
• Design and develop a novel algorithm that addresses the limitations of current approaches.
• Implement the algorithm and evaluate its performance on the collected dataset.
• Analyze the results and compare them with existing state-of-the-art sentiment analysis methods.

These objectives, when combined, address different aspects necessary to fulfill the aim of developing an efficient and accurate sentiment analysis algorithm for social media data. Each objective represents a specific task or milestone that contributes to the overall research goal.

The relationship between aims and objectives is critical in driving research. Objectives are derived from the aim and provide the means to accomplish it. They act as stepping stones, guiding the researcher towards achieving the broader aim.

In summary, aims provide the broader context and goal, while objectives break down the aim into specific tasks and milestones. Together, they ensure focus and direction in your research, guiding the selection of topics, methodologies, and outcomes. The objectives serve as the means to achieve the overall aim, highlighting the relationship between aims and objectives in driving research in the computer science domain.

Formulating the overarching aim of your research is a crucial step in defining the direction and purpose of your dissertation. The aim represents the primary goal or intention of your study, and crafting it effectively is essential for setting the foundation of your research.

Research Topic: Enhancing cybersecurity in cloud computing environments.

In this example, the aim focuses on improving cybersecurity in the context of cloud computing. The aim should be formulated in a concise and focused manner that aligns with the research topic. Here’s an example of how the aim could be crafted effectively:

Aim: Develop an efficient and robust security framework for ensuring data confidentiality, integrity, and availability in cloud computing environments.

The above aim encapsulates the overall goal of the research, which is to develop a security framework for enhancing cybersecurity in cloud computing. It clearly states the intention to address key aspects such as data confidentiality, integrity, and availability. The aim is concise, specific, and directly aligned with the research topic.

The significance of a well-defined aim cannot be overstated. It serves as a guiding beacon throughout your research journey, providing a clear direction and purpose. A well-crafted aim helps you stay focused and ensures that your efforts are aligned with the research’s core objectives. It also helps you communicate the purpose of your study to others, including your advisor, peers, and potential readers of your dissertation.

Additionally, an effective aim sets the stage for the subsequent development of specific objectives and research questions. It serves as a foundation upon which you can break down the aim into smaller, manageable objectives that contribute to achieving the overall research goal. Each objective should align with the aim and work together harmoniously to address the research questions and gaps in the field.

Moreover, a concise and aligned aim allows readers to quickly grasp the essence of your research. It provides them with a clear understanding of the research’s scope and purpose. By stating the aim concisely and aligning it with the research topic, you demonstrate your ability to articulate the core objective of your study in a succinct manner.

In summary, crafting effective aims involves formulating the overarching goal or intention of your research in a concise and focused manner. A well-defined aim sets the direction for your dissertation, guiding your efforts and ensuring alignment with the research topic. It serves as a foundation for the development of specific objectives and research questions. By presenting a clear and aligned aim, you convey the purpose of your study to others and demonstrate your ability to articulate the core objective of your research.

After defining the aim of your research, it’s important to break it down into smaller, manageable objectives. These objectives should address key research questions or subtopics that are necessary to achieve the overall aim. Additionally, objectives should be specific, measurable, and utilize action verbs to describe the intended actions or achievements.

Example: Suppose the aim of your research is to develop a recommendation system for an e-commerce platform. Here are some examples of specific objectives:

• Action Verbs: Analyze, Identify
• Description: Gather and analyze user preferences and historical data from the e-commerce platform to identify patterns in user behavior and item preferences.
• Action Verbs: Design, Implement
• Description: Develop and implement collaborative filtering algorithms, such as user-based or item-based methods, to generate personalized recommendations based on user similarities or item similarities.
• Action Verbs: Incorporate
• Description: Integrate machine learning techniques, such as matrix factorization or deep learning models, into the recommendation system to improve the accuracy and personalization of the recommendations.
• Action Verbs: Evaluate
• Description: Conduct experiments and evaluate the performance of the recommendation system using appropriate evaluation metrics, such as precision, recall, or mean average precision, to assess the effectiveness and efficiency of the system.
• Action Verbs: Optimize
• Description: Identify and implement optimization techniques, such as parallel computing or distributed systems, to enhance the scalability and efficiency of the recommendation algorithm, allowing it to handle large-scale datasets and real-time recommendations.

By breaking down the aim into these specific objectives, you address key components of developing a recommendation system, such as data analysis, algorithm design, evaluation, and optimization. Each objective represents a distinct step that contributes to achieving the overall aim.

Importantly, these objectives are specific and measurable, allowing you to determine whether you have successfully achieved them. For instance, you can measure the accuracy of the recommendation system, evaluate its performance against baseline models, or assess its scalability in terms of handling large datasets.

In summary, when conducting research, breaking down the aim into specific objectives helps in managing the workload and providing a clear roadmap for your research. These objectives should address key research questions or subtopics, be specific and measurable, and use action verbs to describe the intended actions or achievements. By following this approach, you can ensure a systematic and focused research process.

To develop specific objectives for your research, you need to break down the overarching aim into smaller, measurable objectives. These objectives should be clear, specific, and actionable, providing a roadmap for your research and guiding the entire research process.

Aim: Develop a machine learning-based system for automated sentiment analysis in social media data.

Objective 1: Conduct a comprehensive literature review on existing sentiment analysis techniques and methodologies.

• Breakdown: This objective focuses on reviewing the literature in the field of sentiment analysis, specifically examining the various techniques and methodologies that have been developed and applied. It involves gathering and analyzing research papers, books, and other relevant sources to gain a comprehensive understanding of the existing knowledge in sentiment analysis.

Objective 2: Collect a large dataset of social media posts for training and evaluation.

• Breakdown: This objective entails the collection of a substantial amount of social media data that will be used as input for training and evaluating the machine learning model. It involves designing data collection mechanisms, such as web scraping or utilizing available APIs, to gather a diverse set of social media posts from platforms like Twitter or Facebook.

Objective 3: Design and implement a machine learning algorithm capable of accurately detecting sentiment polarity in social media text.

• Breakdown: This objective focuses on the development of a machine learning algorithm tailored for sentiment analysis in social media text. It involves designing and implementing the necessary algorithms, selecting appropriate feature representations, and training a model to accurately classify sentiment polarity (positive, negative, or neutral) of social media posts.

Objective 4: Evaluate the performance of the developed sentiment analysis system against benchmark datasets and compare it with existing state-of-the-art approaches.

• Breakdown: This objective involves assessing the performance of the developed sentiment analysis system by evaluating it against established benchmark datasets. It requires selecting appropriate evaluation metrics and comparing the system’s performance with existing state-of-the-art approaches in sentiment analysis, such as accuracy, precision, recall, or F1 score.

The importance of clear, specific objectives cannot be overstated. These objectives provide a clear roadmap and direction for your research, guiding your efforts and ensuring that you stay on track. They help you structure your research activities, allocate resources effectively, and measure progress along the way.

Using action verbs to articulate objectives effectively is another crucial aspect. Action verbs convey specific actions or achievements that need to be accomplished. They provide clarity and precision, leaving no room for ambiguity. For example:

By using action verbs, you explicitly state what needs to be done or achieved in each objective, making it easier to track progress and assess the completion of objectives.

In summary, developing specific objectives involves breaking down the overarching aim into smaller, measurable objectives. Clear and specific objectives provide a roadmap for your research and guide the entire research process. By using action verbs, you articulate objectives effectively, leaving no room for ambiguity. These objectives help structure your research activities, allocate resources effectively, and measure progress, ultimately leading to the successful completion of your research.

When formulating objectives for your research, it is essential to ensure that they align with the research questions you have formulated. Each objective should contribute to addressing or answering a specific research question, creating a cohesive and focused research framework.

Example: Suppose your research in computer science focuses on developing an automated system for detecting and preventing cybersecurity threats. Here are examples of objectives aligned with research questions:

Research Question: How can machine learning algorithms be utilized to detect and mitigate cybersecurity threats effectively?

Objective 1: Evaluate and compare different machine learning algorithms for cybersecurity threat detection.

• Description: Explore and assess various machine learning algorithms, such as decision trees, random forests, or neural networks, to identify the most suitable approach for detecting cybersecurity threats accurately and efficiently.

Objective 2: Develop a dataset representative of diverse cybersecurity threats.

• Description: Create a comprehensive dataset containing various types of cybersecurity threats, including malware, phishing attacks, and network intrusions, to train and evaluate the machine learning models effectively.

Research Question: What are the key challenges and vulnerabilities in existing cybersecurity systems that need to be addressed?

Objective 3: Conduct a systematic analysis of existing cybersecurity systems and identify vulnerabilities.

• Description: Analyze and evaluate existing cybersecurity systems, such as intrusion detection systems or antivirus software, to identify vulnerabilities, weaknesses, and potential areas of improvement that can inform the development of a more robust automated system.

Objective 4: Propose novel techniques to enhance the resilience of the cybersecurity system.

• Description: Develop innovative approaches, such as anomaly detection algorithms or behavior-based analysis techniques, to enhance the resilience of the automated cybersecurity system and address the identified vulnerabilities.

By aligning the objectives with the research questions, you ensure that each objective contributes to addressing a specific aspect of your research. For example, Objective 1 directly addresses the research question regarding the utilization of machine learning algorithms for cybersecurity threat detection. Objective 3 focuses on analyzing existing systems to identify vulnerabilities, which is in line with the question about challenges and vulnerabilities in existing cybersecurity systems.

The alignment between research questions and objectives helps maintain a clear focus on the research objectives and ensures that your efforts are directed towards addressing the research questions. It also enhances the coherence of your research, as each objective becomes a stepping stone towards answering the research questions and achieving the overall aim of your study.

In summary, aligning objectives with research questions is crucial in research. It ensures that each objective contributes to answering or addressing a specific research question, creating a logical and cohesive framework for your study. By establishing this alignment, you can maintain a clear focus on the research objectives and make meaningful contributions to the field.

When setting objectives for your research, it is important to consider their feasibility. Feasibility refers to the realistic achievability of your objectives within the scope of your PhD research, taking into account available resources, time constraints, and other practical limitations.

Example: Suppose your research focuses on developing a new algorithm for real-time video processing and analysis. Here are examples of objectives that consider feasibility:

Objective 1: Implement the real-time video processing algorithm on a high-performance computing cluster.

• Feasibility Considerations: Before setting this objective, assess whether you have access to a high-performance computing cluster and the necessary resources (e.g., hardware, software, computational power) to support the implementation and testing of the algorithm. If such resources are available within your research environment or institution, this objective is feasible.

Objective 2: Collect and annotate a large-scale video dataset for algorithm training and evaluation.

• Feasibility Considerations: Consider the practical aspects of collecting and annotating a large-scale video dataset. Evaluate the time, manpower, and equipment required for this task. Assess whether you have access to the necessary resources (e.g., cameras, storage, annotation tools) and the capability to manage and process such a dataset. If these resources and capabilities are available within your research context, this objective is feasible.

Objective 3: Collaborate with industry partners to obtain real-world video data for testing and validation.

• Feasibility Considerations: Evaluate the feasibility of establishing collaborations with industry partners to obtain real-world video data. Consider factors such as data sharing agreements, legal and privacy considerations, and the willingness of industry partners to provide access to their data. Assess the potential challenges and limitations that may arise during this collaboration process. If such collaborations are feasible and can be established within the constraints of your research, this objective is feasible.

By considering feasibility, you ensure that your objectives are realistically achievable within the resources, time, and other constraints of your PhD research. It helps you avoid setting objectives that are too ambitious or beyond the scope of what you can reasonably accomplish.

Feasibility assessment is crucial in ensuring the successful completion of your research project. It allows you to allocate resources effectively, manage your time, and avoid potential pitfalls or setbacks that could hinder your progress. By setting feasible objectives, you can maintain a practical and manageable research plan that is more likely to lead to meaningful outcomes within the given constraints.

In summary, considering feasibility when setting objectives in computer science research is essential. Assess the available resources, time constraints, and practical limitations to ensure that your objectives are realistically achievable within the scope of your PhD research. By doing so, you can plan and execute your research effectively, making the most of the resources at your disposal and increasing the likelihood of successful outcomes.

Once you have defined your aims and objectives for your research, it’s important to review and refine them to ensure clarity, coherence, and logical flow. This step allows you to make any necessary revisions to ensure that your aims and objectives accurately reflect the scope and purpose of your research.

Example: Suppose your research in computer science focuses on developing a mobile application for enhancing cybersecurity awareness among smartphone users. Here’s an example of reviewing and refining aims and objectives:

Aim: Develop a mobile application for enhancing cybersecurity awareness among smartphone users.

Objective 1: Conduct a comprehensive literature review on cybersecurity awareness strategies and mobile application design principles.

• Review and Refinement: Upon review, you find that the objective is clear and aligned with the aim. However, you decide to refine it to include specific aspects you intend to cover in the literature review, such as user education techniques, persuasive design elements, and existing cybersecurity awareness mobile applications.

Objective 2: Design and develop a user-friendly mobile application prototype that delivers educational content and interactive features.

• Review and Refinement: During the review, you realize that the objective lacks specificity regarding the educational content and interactive features. You refine it to explicitly mention the inclusion of topics like phishing prevention, password management, and interactive quizzes to reinforce learning.

Objective 3: Conduct usability testing and collect feedback from potential users to evaluate the effectiveness of the mobile application.

• Review and Refinement: While reviewing, you realize that the objective could benefit from additional information. You refine it to include details such as the target user group (e.g., smartphone users aged 18-35), the number of participants you plan to involve in the usability testing, and the specific metrics you will use to evaluate the effectiveness of the application.

By reviewing and refining your aims and objectives, you ensure that they accurately capture the scope and purpose of your research. It helps you identify any gaps, ambiguities, or areas that need further clarification. Through this process, you can enhance the clarity, coherence, and logical flow of your aims and objectives, making them more robust and aligned with your research goals.

Additionally, reviewing and refining your aims and objectives allows you to align them with the current state of knowledge in the field. As you conduct literature reviews and gain more insights into existing research, you may discover the need to make adjustments to your aims and objectives to reflect the most relevant and up-to-date information.

In summary, reviewing and refining aims and objectives in research is essential to ensure clarity, coherence, and logical flow. By carefully reviewing each aim and objective, you can identify areas for improvement, refine them to include specific details, and align them with the current state of knowledge in the field. This process enhances the accuracy and effectiveness of your aims and objectives, providing a strong foundation for your research.

Once you have developed your aims and objectives for your research, it is important to seek feedback from your supervisor or peers. Sharing your aims and objectives with others allows you to gather valuable insights, suggestions, and perspectives that can help refine and improve your objectives, ensuring they are appropriate and aligned with your research.

Imagine you have formulated the following objectives for your computer science research on developing an intelligent tutoring system:

Objective 1: Conduct a literature review on existing intelligent tutoring systems and their effectiveness in enhancing student learning outcomes.

Objective 2: Design and develop an adaptive learning algorithm to personalize the tutoring experience based on individual student needs.

Objective 3: Implement a user-friendly interface for the intelligent tutoring system that provides an intuitive and engaging learning environment.

Objective 4: Evaluate the effectiveness of the developed intelligent tutoring system through a series of user studies and compare it with traditional tutoring methods.

At this stage, it would be beneficial to share your aims and objectives with your supervisor or peers to receive feedback. They can provide valuable insights and suggestions to help you refine and improve your objectives. For example:

• Your supervisor may suggest including a specific research question to further clarify the focus of Objective 1, such as “What are the key features and techniques used in successful intelligent tutoring systems?”
• Peers may provide feedback on the clarity and specificity of Objective 2, suggesting adding details on the specific adaptability mechanisms to be incorporated.
• Your supervisor might suggest considering the inclusion of usability testing as part of Objective 3 to ensure the interface meets the needs and preferences of the target users.
• Peers may offer suggestions on additional evaluation metrics or experimental setups to strengthen Objective 4 and provide more robust comparisons.

By seeking feedback, you open yourself up to constructive criticism and valuable perspectives that can help enhance the quality and effectiveness of your aims and objectives. Feedback from experienced researchers or knowledgeable peers can help you identify any potential gaps or weaknesses in your objectives and provide suggestions for improvement.

Remember that feedback is an iterative process, and it is important to carefully consider the suggestions provided while also critically evaluating them in the context of your research. Incorporating constructive feedback will help you refine your aims and objectives, ensuring they are robust, relevant, and aligned with your research goals.

In summary, seeking feedback on your aims and objectives is a valuable step in the process of developing your research. Sharing your objectives with your supervisor or peers allows you to gather insights, suggestions, and perspectives that can help refine and improve your objectives. Feedback helps ensure that your objectives are appropriate, clear, and aligned with your research goals, ultimately strengthening the overall quality of your research.

When writing your dissertation, it is crucial to properly document and present your aims and objectives. The placement and presentation of aims and objectives play a significant role in providing readers with a clear understanding of the research’s purpose and direction.

Placement: The aims and objectives of your research should be presented early on in your dissertation, typically within the introduction chapter. This allows readers to grasp the overall scope and intent of your research from the beginning. Placing them in the introduction helps set the context and provides a roadmap for the rest of the dissertation.

Presentation: When presenting aims and objectives, it is important to clearly distinguish between the two and articulate their role in driving the research. Here’s an example of how you can document aims and objectives:

Aims: Start by presenting the overarching aim of your research, which represents the primary goal or intention of your study. It should be a concise statement that captures the essence of your research focus.

For example:

Aim: The aim of this research is to develop a machine learning-based system for automated sentiment analysis in social media data.

Objectives: Following the aim, present a list of specific objectives that outline the key steps or milestones required to achieve the aim. Each objective should be clear, specific, and measurable. Here’s an example:

Objectives:

• Analyze existing sentiment analysis techniques and methodologies in the literature to identify their limitations and challenges.
• Collect and preprocess a large dataset of social media posts to serve as the training and evaluation data for the sentiment analysis system.
• Design and implement a machine learning algorithm capable of accurately detecting sentiment polarity in social media text.
• Evaluate the performance of the developed sentiment analysis system against existing state-of-the-art approaches, using appropriate evaluation metrics.
• Optimize the system for scalability and efficiency, allowing it to handle large volumes of real-time social media data.

By clearly documenting the aims and objectives in your dissertation, you provide readers with a clear understanding of the purpose and direction of your research. This enables them to follow your thought process and evaluate the relevance and significance of your study. Aims and objectives serve as guideposts that help readers navigate through your dissertation and understand the specific research questions you seek to address.

Moreover, the well-documented aims and objectives help you maintain focus throughout your research journey and provide a framework for organizing your dissertation. They establish the foundation upon which your methodology, analysis, and conclusions are built.

In summary, when documenting aims and objectives in a dissertation, it is important to place them in the introduction chapter and clearly present their role in guiding the research. Aims and objectives should be distinct, with the aim of capturing the overarching goal and the objectives outlining the specific steps or milestones to achieve it. By effectively documenting aims and objectives, you provide readers with a clear understanding of the research’s purpose and direction, facilitating their engagement with your work.

Crafting clear and well-defined aims and objectives is a critical aspect of writing a PhD or Post Graduate dissertation. These aims and objectives provide a solid foundation for your research, guiding your efforts and ensuring a focused and coherent study. Through this discussion, we have explored the importance of aims and objectives in a PhD dissertation and how they contribute to the research process.

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Research Aims, Objectives & Questions

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

T he research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

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41 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

This is a well researched and superbly written article for learners of research methods at all levels in the research topic from conceptualization to research findings and conclusions. I highly recommend this material to university graduate students. As an instructor of advanced research methods for PhD students, I have confirmed that I was giving the right guidelines for the degree they are undertaking.

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Formulating Research Aims and Objectives

Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

Research aim emphasizes what needs to be achieved within the scope of the research, by the end of the research process. Achievement of research aim provides answer to the research question.

Research objectives divide research aim into several parts and address each part separately. Research aim specifies WHAT needs to be studied and research objectives comprise a number of steps that address HOW research aim will be achieved.

As a rule of dumb, there would be one research aim and several research objectives. Achievement of each research objective will lead to the achievement of the research aim.

Consider the following as an example:

Research title: Effects of organizational culture on business profitability: a case study of Virgin Atlantic

Research aim: To assess the effects of Virgin Atlantic organizational culture on business profitability

Following research objectives would facilitate the achievement of this aim:

• Analyzing the nature of organizational culture at Virgin Atlantic by September 1, 2022
• Identifying factors impacting Virgin Atlantic organizational culture by September 16, 2022
• Analyzing impacts of Virgin Atlantic organizational culture on employee performances by September 30, 2022
• Providing recommendations to Virgin Atlantic strategic level management in terms of increasing the level of effectiveness of organizational culture by October 5, 2022

Figure below illustrates additional examples in formulating research aims and objectives:

Formulation of research question, aim and objectives

Common mistakes in the formulation of research aim relate to the following:

1. Choosing the topic too broadly . This is the most common mistake. For example, a research title of “an analysis of leadership practices” can be classified as too broad because the title fails to answer the following questions:

a) Which aspects of leadership practices? Leadership has many aspects such as employee motivation, ethical behaviour, strategic planning, change management etc. An attempt to cover all of these aspects of organizational leadership within a single research will result in an unfocused and poor work.

b) An analysis of leadership practices in which country? Leadership practices tend to be different in various countries due to cross-cultural differences, legislations and a range of other region-specific factors. Therefore, a study of leadership practices needs to be country-specific.

c) Analysis of leadership practices in which company or industry? Similar to the point above, analysis of leadership practices needs to take into account industry-specific and/or company-specific differences, and there is no way to conduct a leadership research that relates to all industries and organizations in an equal manner.

Accordingly, as an example “a study into the impacts of ethical behaviour of a leader on the level of employee motivation in US healthcare sector” would be a more appropriate title than simply “An analysis of leadership practices”.

2. Setting an unrealistic aim . Formulation of a research aim that involves in-depth interviews with Apple strategic level management by an undergraduate level student can be specified as a bit over-ambitious. This is because securing an interview with Apple CEO Tim Cook or members of Apple Board of Directors might not be easy. This is an extreme example of course, but you got the idea. Instead, you may aim to interview the manager of your local Apple store and adopt a more feasible strategy to get your dissertation completed.

3. Choosing research methods incompatible with the timeframe available . Conducting interviews with 20 sample group members and collecting primary data through 2 focus groups when only three months left until submission of your dissertation can be very difficult, if not impossible. Accordingly, timeframe available need to be taken into account when formulating research aims and objectives and selecting research methods.

Moreover, research objectives need to be formulated according to SMART principle,

 where the abbreviation stands for specific, measurable, achievable, realistic, and time-bound.

Examples of SMART research objectives

At the conclusion part of your research project you will need to reflect on the level of achievement of research aims and objectives. In case your research aims and objectives are not fully achieved by the end of the study, you will need to discuss the reasons. These may include initial inappropriate formulation of research aims and objectives, effects of other variables that were not considered at the beginning of the research or changes in some circumstances during the research process.

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Writing Effective Research Aims and Objectives

• By: Margaret-Anne Houston , Marissa McDonagh Edited by: Margaret-Anne Houston
• Product: Sage Research Methods: Business
• Publisher: SAGE Publications Ltd
• Publication year: 2023
• Online pub date: March 21, 2023
• Discipline: Business and Management
• Methods: Research questions , Writing research , Research design
• DOI: https:// doi. org/10.4135/9781529668216
• Keywords: fuel poverty , social media Show all Show less
• Academic Level: Advanced Undergraduate Online ISBN: 9781529668216 More information Less information

The writing of effective research aims and objectives can cause confusion and concern to new and experienced researchers and learners. This step in your research journey is usually the first written method used to convey your research idea to your tutor. Therefore, aims and objectives should clearly convey your topic, academic foundation, and research design. In order to write effective research aims and objectives, researchers should consider all aspects of their proposed work. For example, the sample(s) to be approached for participation in the primary data collection. Identifying research objectives that are SMART is key to ensuring key aspects of the work are considered prior to any data collection. This includes consideration of access to samples and the ethics of researching the topic and research design. Finally, seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Learning Outcomes

By the end of this guide, readers should be able to:

• Identify the meaning and purpose of a research aim within business research
• Understand the link between an effective research aim and the wider topic and literature/secondary sources, where appropriate
• Understand how to identify and write Specific, Measurable, Achievable, Realistic and Timely (SMART) Research objectives, research questions, and consideration of research hypothesis
• Recognize the link between writing an effective research aim and the research design. Write own research aim and objectives

Introduction

The writing of effective research aims and objectives can cause confusion and concern to new (and experienced!) researchers and learners. Attempting to identify the scope and focus of a project within a few specific statements, can take time and consideration of all aspects of your research design. If you are still unsure of your approach to your topic, or even the boundaries of the topic itself, this uncertainty can make the framing of an effective research aim seem like an uphill task.

However, even if this is your first time trying to convey your research idea within a few concise and precise statements, there are steps to take to ensure your work clearly communicates your meaning to your audience. This how-to-guide draws on examples of business topic research aims and objectives and explores techniques for reviewing their meaning. This active learning approach will enable you to grow confidence in framing and communicating your own research.

The importance of ensuring the research aim and objectives are not only reflective of the topic choice but are also achievable can be a fluid process, which in itself, can result in anxious researchers. Seeing your work as others will read it, can be an effective evaluation tool to ensure your own research objectives adequately capture and reflect your intended study. Therefore, this guide encourages you to consider common issues with identifying and writing research aims and objectives through consideration of examples.

Identify the Meaning and Purpose of a Research Aim with Business Research

Writing an effective research aim is an integral part of the research process. A research aim is a statement of intent. It should communicate your research goal clearly and should provide a focus for your work from the offset. It is important to differentiate between a research aim and the objectives. If a research aim tells the reader what you plan to achieve, then the research objectives should state how you would reach that goal. Often the objectives will provide a road map of the steps you will take in order to meet the research aim. Therefore, a research aim in business-related topics is typically a single sentence or even two, which conveys the overall purpose of the research-the end goal!

The terminology you use when writing your research aim is important. Note the following example aims from Business related topics:

• 1. This research aims to evaluate the lasting effects of lockdown and ‘work from home’ initiatives on productiveness in the financial service industry.
• 2. This research aims to establish a link between innovations in Artificial Intelligence (AI) and recruitment processes for The Royal Bank of Scotland.
• 3. This research aims to investigate to what extent Corporate Social Responsibility (CSR) initiatives can influence consumer behavior. A case study of Aldi UK.
• 4. This research aims to assess the effectiveness of technology companies’ risk management of cyber and information risks measured on the basis of supply chain resilience.
• 5. This research aims to explore the impact of Government funded initiatives to encourage social entrepreneurship in Scotland.

As evidenced above all of the aims stated contain verbs, these highlight how the research will be undertaken. Words such as to assess, to establish, to explore or to evaluate all reflect research analysis. This conveys your intention clearly to the reader and whilst it may not fully demonstrate exactly how the project will be undertaken, the verbs show what the goal is.

The objectives, which follow the aim, can help to show the exact ways the aim will be achieved, highlighting the research methods. It is important to think carefully about whether you plan to or will be to, come to a clear conclusion. Often it is not possible and this can be due to many factors such as the time or scope of the issue. For example, in the aims stated above number 2 is the only one that states it will ‘establish a link.’ This is because the aim is specific and measurable. The objectives should identify the specific processes it will examine and link to effective recruitment practices that are more effective than prior to AI being used.

However, for the other aims it is more appropriate to explore or investigate the topics, as opposed to ‘establishing’ or to ‘evidence an impact.’

Abbreviations are a useful way of shortening words or phrases and they can give writing a more coherent flow. It is worth noting that all abbreviations like AI or CSR should only be used when they are spelled out initially and if they appear frequently throughout your writing.

It is important to always check with your supervisor or course Handbook but typically, you should have a research question, a research aim, and objectives. The research question should capture what the issue is, often it will help to explain your research aim by offering a critical perspective. For example, if your research is to evaluate the effect of something then your question may be to what extent is that something works?

Finally, it is important to remember that the wording of your research aim may change slightly as your research progresses. Often students will modify the words to reflect what they are undertaking as the process develops.

Section Summary

• An effective research aim should clearly set out the goal of a project.
• Carefully consider the terminology you use at this stage, and ensure it reflects the outcome of the study.
• Remember a research aim can be fluid and the exact wording is likely to change as you progress through your research journey.

Understand the Link Between an Effective Research Aim and the Wider Topic and Literature/secondary Sources, Where Appropriate

When developing the research aim it is important to be engaged with the wider topic and associated literature and secondary sources from the offset. These sources will be crucial in helping you to tackle the topic successfully.

Identifying an idea for a research project can sometimes be a relatively simple first step in the research process. It is often narrowing the idea down to a research aim, which can be more difficult. A good way to start is to brainstorm ideas, think about what interests you the most about your studies, and note down keywords which can then be used as search terms. Researchers, at all levels of research and study, should consider information-seeking as a process through which they engage with the primary literature and secondary sources concerning their topic area. This will develop self-confidence in your ability to define the terms of reference of your work and studies. An inquiring mind and openness to a degree of flexibility of approach in these early stages of research, can be key to ensuring initial topic ideas can be molded into achievable research aims and objectives.

Research could be considered to be cyclical, not a one-off process. Therefore, in order to ensure a definable and achievable research topic, many projects use a mixture of sources. This requires a degree of confidence on the part of the researcher; to identify the relevant resources they require, a strategy for how to find them and also, a process for information management.

Many researchers will start with an online search for both academic and non-academic sources. The short-term success of this first step can be dictated by the choice of keywords and phrases. That is, those terms that the researcher believes are most relevant for, and most likely to come up with links to their research topic. However, caution should be employed in this initial task of online searching - this is an important opportunity to consider how we identify these specific keywords. A limited understanding of the area will be enhanced through further reading. It can allow the researcher to access previous studies in the same topic area and identify effective research methods. An informed research aim should be underpinned by reading and evaluating sources in relation to the research idea.

Using the research aims below as examples, note the sources required and some issues to consider for each source. By strategically linking your research aim to the wider area you will ensure your research is robust from the start.

• Reading combined with ongoing critical appraisal of associated sources can help to refine and focus your research aim and objectives.
• Think of your research as an ongoing process. Reading associated sources should be embedded in every stage of your research journey.
• Ensure you are acknowledging the wider research area and associated sources from the offset as this will help to refine and focus your research aim and objectives.

Understanding How to Identify SMART Research Objectives, Research Questions, and Consideration of Research Hypothesis

First-time final year undergraduates are normally expected to identify a research topic and research design that are realistic and achievable. Not only should they be realistic as topics but also achievable within a short time period when most learners have never undertaken such work previously. A common pitfall of many initial research topics is identifying an area that is too wide in scope. A simple step is to consider how to express and convey the work within a series of research objectives. Careful consideration of the content of these statements can help narrow the topic focus, and ensure the research design is relevant to the work to be undertaken. Therefore, writing your objectives should be viewed as a process and not a one-off exercise. Remember, they convey your work to an audience and set out the initial boundaries of the research to be undertaken.

Therefore, research aims and objectives should provide focus and direction for the research topic. Many business research methods texts will introduce the writing of research aims and objectives as a specific skill required to ensure they are Specific, Measurable, Achievable, Realistic and Timely (SMART). By following the SMART guidelines and analyzing examples of common issues within aims and objectives, learners can build confidence and ensure their aims and objectives are strong. Together with these five criteria, the language used can convey the depth of the inquiry. By way of explanation, consider the following topic submitted for consideration as a final-year project:

The research aim is to evaluate consumer perceptions of the impact of social media advertising on their car purchasing decisions. The fieldwork will examine consumer attitudes toward social media advertising and the benefits of this approach. This will be explored through the following research objectives:

• 1. Examine relevant literature concerning advertising, and trends in social media within the car industry;
• 2. Identify the attitudes of key players and stakeholders within the advertising industry toward the use of social media;
• 3. Discuss the effects of new technology on social media and advertising trends;
• 4. Evaluate how consumers relate to new technology with a view to making recommendations for improvement in the use of social media within online advertising.

S pecific – the research objectives reflect the terminology also used within the research aim.

M easureable – this does not necessarily mean that the work will involve quantitative data. Consider that the objectives identify the issues and samples and so the target of the work.

A chievable – does the work appear to be a piece of research that could be undertaken and completed within the confines of the undergraduate program? It could be achievable on the basis that the work does not appear to require a long time period to complete and the samples should be accessible. Achievability is also a consideration of university ethical consideration processes. For example, although a researcher is able to identify a sample of participants who are experiencing fuel poverty, consideration must be given to the possible ethical issues that surround requesting their participation. It may be deemed that the research could in some manner cause harm to the participants, such as stress through talking about their lived experiences. This stress could also be felt by the researcher who may not be trained to deal with such emotional situations. In both of these examples, the university ethics process could decide this work is unachievable.

R ealistic – the issue of social media advertising is realistic within the stated industry. The samples identified also appear linked to the topic. Furthermore, the academic foundation of the work is also identified – advertising. The work also appears to be realistic in terms of the resources required to complete it. The ethical use of data gathered from social media could also be relevant to determining if this topic is realistic. As with Achievability above, issues such as how the data was originally gathered and how it will then be used by the researcher, would be scrutinized by the Ethics process. Again, the principle of ‘do no harm’ would be applied to determine if the work is realistic.

T imely – although the work does not offer a specific timeframe, the use of social media for advertising is evident within the car industry. Therefore, this could be said to be timely.

Furthermore, the terminology is important. If you choose words that are descriptive, they will convey work that is also descriptive. So, try to use words such as ‘describe,’ ‘understand,’ or ‘gain an insight into’ only where they adequately reflect that your research is not an in-depth study. Consider using terms to evidence how you will approach each objective including: evaluate; critique; critically discuss and examine. All infer the research will go beyond a surface inquiry.

Now, at this stage, consider if the research wished to study the possible relationships between variables such as the impact on consumers of exposure to social media advertising on car sales decision-making. As with the approach to the similar topic above, this could be explored using qualitative data by gathering the experiences of consumers and/or people within the car industry. However, research that specifically wishes to explore possible links between issues and/or specific variables, could sometimes be better framed using a research hypothesis. This is a statement that identifies possible c ause and effect ’ relationships between variables. Therefore, the focus of the above topic could be reconsidered to identify the impact of social media advertising within the car industry. The new research question and hypothesis could be thus:

The research question: Do consumers perceive the impact of social media advertising on their car purchasing decisions?

Null Hypothesis: There is no difference in car purchasing decisions between those consumers who are exposed to social media advertising of cars compared to those who are not.

Alternative Hypothesis: There is a relationship between whether or not a consumer has been exposed to social media advertising and their car purchasing decision.

In order to address the hypothesis, some form of statistical testing would be required which is not covered in this guide. However, as a researcher, you should always consider what it is specifically that you wish to research when framing your work. This topic consideration could identify specific issues and/or variables which you wish to explore further to test if there are statistical relationships. In this situation, you could consider including hypothesis testing within your research design. As can be viewed above, related topics may be presented in different ways, with the inclusion or exclusion of a research hypothesis. The existence of possible relationships may be explored through research that seeks perceptions of advertising. However, research which seeks statistical evidence would be best represented with hypothesis testing.

• Research aim and objectives convey to your audience the topic and possible boundaries of your work. Therefore, ensuring they are presented as SMART, allows others to assess your work in the way you intended.
• Research ethics should be considered when writing research aims and objectives, including the potential impact of participation on individuals. Research should do no harm to the individuals involved, including the sample and researchers themselves.
• Research does not always necessitate consideration of the research hypothesis. However, in some circumstances, a well-considered hypothesis could offer statistical weight to your findings.

Recognizing the Link Between Writing an Effective Research Aim and the Research Design

The research aim and objectives should be written in a way that conveys the specific area or problem to be researched. This should allow anyone reading your research aim to understand the main focus of the work. For example, your work may aim to examine the lived experiences of individuals living with fuel poverty within a specific geographic area or demographic. In this example, you can clearly identify the topic – lived experiences of fuel poverty – and the focus – individuals within the chosen geographical area/demographic . To a more experienced researcher, it can also offer insight into the research design which may be reasonably expected. So, studies of ‘lived experiences’ can involve the gathering and/or analysis of qualitative data from individuals/communities as the researcher seek to gather the first-hand experiences of participants (individuals).

Clearly written research aim and objectives should allow the reader to consider the following information:

• 1. Wider academic area(s) within which the topic falls (for example, accountancy; marketing; management);
• 2. The main areas of the literature identified within the aim and/or objectives;
• 3. The data which would be expected to be gathered to in order to meet/address the research objectives;
• 4. The data collection methods which could be deemed relevant to the research aim and,
• 5. Overall, if the research aim and objectives are SMART (see above).

Consider the wording in the example below:

The research aim of this dissertation is to examine the lived experiences of people living with fuel poverty and their attitudes towards support services within a local council area. This research aim will be addressed through the following research objectives:

• 1. Critically review previous literature and evaluate the origins and purpose of different definitions of ‘fuel poverty.’
• 2. Explore the attitudes of individuals currently experiencing fuel poverty towards support agencies and other stakeholders.
• 3. Analyze the opportunities and barriers to support agencies and related stakeholders within a local council area with specific regard to supporting those experiencing fuel poverty.
• 4. Compare and contrast the lived experiences of individuals experiencing fuel poverty with those of the support agencies to identify potential service gaps.

Looking closely at the work above, it could be reasonable to make the following assumptions about the research:

The academic area(s) within which the topic falls (for example, accountancy; marketing; management; social sciences; economics). This can be researched and explored by keyword searching the research aim. In this example, there appear to be multiple academic roots to the work:

• ‘lived experiences of people living with fuel poverty’ – this could be viewed as a social science/economics topic or even an engineering area. Either would depend on the specific view taken to investigate fuel poverty, i.e., real-world examples of lived experiences, specially such as narratives about their daily life. Alternatively, this aim could encapsulate studies within engineering areas that seek to understand the impact of construction and design decisions on the daily life of individuals.
• ‘…and their attitudes towards support services within a local council area’ – by adding a focus for the study as being specific to support services, this work is now narrowed to more reflect the social sciences area.
• If the work was indeed to study any issues such as building construction, this would be expected to appear within the research aim to convey the topic clearly and precisely.

Therefore, it could be expected that if the research draws on wider academic areas, this should be evident from the terminology within the research objectives. A consistent use of terminology ensures the academic foundation of the work is identifiable throughout. It could also be reasonably presumed that the relevant issues of each sample (individuals within fuel poverty, the support services, and stakeholders), would be refined to include specific factors to ensure the work is focused on specific issues.

Next, consider the type of data you would expect to gather to in order to meet/address the research objectives. The following options appear to be linked to the wording of the objectives:

• Secondary Data: The objectives identify the need for literature in the first stages of work in order to address objectives 1, 2, and 3. As the research is based on lived experiences, this could include not only academic work but also charity and government reports. Given that this is a real-world issue, examples could also be identified from reputable news agencies. All of these sources could help identify possible issues that may be identified by research participants during the data gathering. If these issues are not identified by the participants, they could be used to form a critical discussion around opportunities or barriers (objective 3).
• Primary Data: Given the focus on lived experiences related to support services, the research may be presumed to include a qualitative study. A qualitative study would allow participants to use their own voices and language to explain their lived experiences. Whereas a quantitative study, by its nature, could explore the issues already known to the researcher when the instrument was written, e.g., survey. Qualitative data could perhaps encourage more personal issues to be identified by the individual participants, and also offer some context for their position.

Subsequently, consider which data collection methods you would expect to be used to address the research aim.

• Quantitative data gathering tools: Could quantitative data gathering explore the lived experiences of this sample? Many areas could be effectively explored however lived experiences tend to be personal to the individual and so qualitative could offer more depth and richness to the data.
• As both the research aim and objectives identify specific samples, the research could be considered to have a boundary around those to be invited to participate. Therefore, secondary data may identify the definitions of fuel poverty and offer reasons for any differences. It could also allow the identification of the roles and remits of support services and stakeholders. However, it will not offer specific lived experience details that can come from the sample of individuals.

If specific organizational sectors or companies were identified, the use of quantitative data-gathering tools, such as a survey, may allow more specific information to be gathered. Remember, the research aim identifies that the focus is the individuals who experience fuel poverty. Therefore, a survey could address issues such as knowledge and understanding of these service providers. However, it could then miss hearing about the informal networks used by individuals for support, which could come to light during a qualitative study.

Finally, if in doubt, show your research aim and objectives to a colleague and ask them to tell you , what they think your research is about. This simple exercise will enable you to realize what other people understand from your work and so, allow you to tweak where necessary. This should ensure your research is not only accessible to different audiences but ultimately, is a fair reflection of your topic choice.

• Clearly written research aims and objectives can effectively convey information about your work. This allows a reader to consider the key aspects of your topic and sets expectations about the contents of your report/dissertation/thesis.
• Always ensure that the language used to write a research aim and objectives, adequately convey the meaning and depth of your research. It should be specific to your topic but also accessible to the intended audience(s).
• SMART research objectives can convey your understanding of research design. This should be apparent from the layering of issues and identification of relevant samples.

In conclusion, this guide has offered practical steps through example-based exercises to help you format your idea into an effective research aim and objectives. Having progressed through the exercises, you will have considered issues such as the importance of understanding how a research aim can help you refine your idea. It is also the mechanism to convey your research intention to your audience. Through exploring the importance of linking your research aim to the wider research area this will give you the confidence to develop SMART objectives. Following this, your work will reflect key areas of your research design through the use of relevant research methods terminology.

Therefore, by following the steps in this guide you should now be confident to take your idea and form it into robust research aims and objectives.

Multiple-Choice Quiz Questions

1. The purpose of a research aim is to ______.

Incorrect Answer

Feedback: This is not the correct answer. The correct answer is C.

Correct Answer

Feedback: Well done, correct answer

2. It is important to understand the link between the research aim and the wider topic because ______.

Feedback: This is not the correct answer. The correct answer is B.

3. How many research objectives are necessary to ensure a successful final-year project?

4. Research objectives reflect ______

5. Research design can be reflected in the research aim and objectives by ______.

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While Sandel argues that pursuing perfection through genetic engineering would decrease our sense of humility, he claims that the sense of solidarity we would lose is also important.

This thesis summarizes several points in Sandel’s argument, but it does not make a claim about how we should understand his argument. A reader who read Sandel’s argument would not also need to read an essay based on this descriptive thesis.  

Broad thesis (arguable, but difficult to support with evidence) 

Michael Sandel’s arguments about genetic engineering do not take into consideration all the relevant issues.

This is an arguable claim because it would be possible to argue against it by saying that Michael Sandel’s arguments do take all of the relevant issues into consideration. But the claim is too broad. Because the thesis does not specify which “issues” it is focused on—or why it matters if they are considered—readers won’t know what the rest of the essay will argue, and the writer won’t know what to focus on. If there is a particular issue that Sandel does not address, then a more specific version of the thesis would include that issue—hand an explanation of why it is important.  

Arguable thesis with analytical claim 

While Sandel argues persuasively that our instinct to “remake” (54) ourselves into something ever more perfect is a problem, his belief that we can always draw a line between what is medically necessary and what makes us simply “better than well” (51) is less convincing.

This is an arguable analytical claim. To argue for this claim, the essay writer will need to show how evidence from the article itself points to this interpretation. It’s also a reasonable scope for a thesis because it can be supported with evidence available in the text and is neither too broad nor too narrow.  

Arguable thesis with normative claim 

Given Sandel’s argument against genetic enhancement, we should not allow parents to decide on using Human Growth Hormone for their children.

This thesis tells us what we should do about a particular issue discussed in Sandel’s article, but it does not tell us how we should understand Sandel’s argument.  

Questions to ask about your thesis 

• Is the thesis truly arguable? Does it speak to a genuine dilemma in the source, or would most readers automatically agree with it?  
• Is the thesis too obvious? Again, would most or all readers agree with it without needing to see your argument?  
• Is the thesis complex enough to require a whole essay's worth of argument?  
• Is the thesis supportable with evidence from the text rather than with generalizations or outside research?  
• Would anyone want to read a paper in which this thesis was developed? That is, can you explain what this paper is adding to our understanding of a problem, question, or topic?
• picture_as_pdf Thesis