Oct 28, 2024 · A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. ... Jul 12, 2019 · You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better. ... Feb 28, 2022 · Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway. Persuasive Speech Preparation. Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly. Here Are Some Steps to Follow: 1. Select a Topic and Angle ... Jun 12, 2024 · FAQs on Persuasive Speeches What is a persuasive speech example? Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights. What are the 5 elements of persuasive speech? The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion. ... Dec 16, 2024 · The instruments to use to make your speech persuasive are logic, arguments, solid evidence, and appeal to emotions. Persuasive speeches are for more than just students in school. Experts use them in many fields including election debates, PowerPoint presentations, sales pitches, public talks, and legal proceedings. ... May 24, 2023 · To deliver a persuasive speech that truly resonates with your audience, it's important to use a variety of techniques. Here are five techniques you can use to make your speech more persuasive and effective: 1- Emotional Appeal. One of the most powerful techniques for persuasive speaking is emotional appeal. ... Aug 11, 2021 · The key elements of a persuasive speech are: introduction (hook, thesis, preview); body (main points with supporting details and transitions); conclusion (summary, restated thesis, closing statement). Let’s look closer at how to structure them to write a good persuasive speech. Writing the Introduction. The introduction to persuasive speech ... ... What is a persuasive speech? A persuasive speech is a carefully crafted presentation aimed at convincing the audience to adopt a particular viewpoint or take a specific action. Unlike informative speeches, which merely present facts, persuasive speeches blend logical arguments, emotional appeals, and credible evidence to influence the audience ... ... How to Write A Persuasive Speech. Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience. Here's a step-by-step guide to help you craft a persuasive speech: Step 1: Choose a Persuasive Topic. Selecting the right topic is the foundation of a persuasive speech. ... Oct 13, 2023 · As Richard Greene says, one of the keys to a successful speech is that “you believe that there is value in the information that you are sharing.” So, first things first – make sure that your knowledge of a topic is top-notch before even attempting to write your speech. It’ll go a long way to making it more effective and persuasive. ... ">
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How to Write a Persuasive Speech

Last Updated: October 28, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,540,423 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

Step 1 Learn about your topic.

  • Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
  • Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
  • Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

Step 2 Know your goal.

  • For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

Step 3 Understand your audience.

  • An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
  • Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
  • For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

Step 4 Choose the right persuasive approach.

  • Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
  • Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
  • Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
  • You can rely on any one or some combination.

Step 5 Outline your main points.

  • The number of points you can make to support your position will be determined by how much time you have to speak.
  • As a rule of thumb, three to four supporting points is usually a good number.
  • For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

Step 1 Write a strong opening.

  • An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
  • A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
  • Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
  • Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
  • A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

Step 2 Offer persuasive evidence.

  • Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [8] X Research source
  • Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
  • Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

Step 3 Address the counter-argument.

  • Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
  • For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
  • Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

Step 4 Conclude with a call to action.

  • Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

Step 1 Practice your speech.

  • Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
  • For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
  • Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
  • Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

Step 2 Dress appropriately.

  • Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

Step 3 Relax.

  • Be friendly and make eye contact with the audience.
  • Move around, where appropriate, but don't fidget or pick at your clothes or hair.
  • Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
  • Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

Step 4 Involve your audience.

  • For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

make a persuasive speech

Community Q&A

Community Answer

  • Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
  • Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0
  • While researching your audience, learn what motivates them. Try to motivate them with the same ideas and values that they already hold dear. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

  • If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

make a persuasive speech

  • Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
  • Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

You Might Also Like

Write an Informative Speech

  • ↑ https://www.yourdictionary.com/articles/persuasive-speech-writing-steps
  • ↑ https://www.apsu.edu/writingcenter/writing-resources/Persuasive-Speech-Outline-Editable.pdf
  • ↑ https://www.comm.pitt.edu/persuasive-speaking
  • ↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/structure-of-a-persuasive-speech/
  • ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
  • ↑ https://open.lib.umn.edu/communication/chapter/11-2-persuasive-speaking/
  • ↑ https://www.comm.pitt.edu/structuring-speech
  • ↑ https://open.maricopa.edu/com225/chapter/persuasive-conclusions/
  • ↑ https://open.lib.umn.edu/publicspeaking/chapter/14-1-four-methods-of-delivery/
  • ↑ https://www.comm.pitt.edu/speech-anxiety
  • ↑ https://opentext.ku.edu/speakupcallin/chapter/chapter-13-persuasive-speaking/

About This Article

Patrick Muñoz

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

  • How many times have you been late for school?
  • Does your day begin with shouts and arguments?
  • Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

  • More than 50 percent of high school students skip breakfast because they just don't have time to eat.
  • Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

  • Bad moods caused by morning chaos will affect your workday performance.
  • If you skip breakfast to buy time, you're making a harmful health decision.
  • (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

  • We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
  • If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

  • Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
  • Use simple statistics. Don't overwhelm your audience with confusing numbers.
  • Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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How to Write an Outline for a Persuasive Speech, with Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

  • Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
  • Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
  • Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

  • Example 1 – Support for the reason given above.
  • Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

  • Summary: Briefly remind the listeners why they should agree with your position.
  • Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
  • Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

  • This means that we spend approximately 40% of our leisure time in front of the TV.
  • Ironically, it is also reported that Americans don’t like many of the shows that they watch.
  • Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
  • The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
  • Present the opposition’s claim and refute an argument.
  • Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
  • While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

  • Our natural blue light source is the sun.
  • Bluelight is designed to keep us awake.
  • Bluelight makes our brain waves more active.
  • We find it harder to sleep when our brain waves are more active.
  • Having a good night’s rest will improve your mood.
  • Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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make a persuasive speech

How to Write a Persuasive Speech: 7 Tips for Success

  • The Speaker Lab
  • June 12, 2024

Table of Contents

Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.

In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.

This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!

Crafting the Essentials of Persuasive Speech

What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.

Defining Persuasive Speech and Its Significance

A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.

In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.

The Anatomy of Persuasive Speech

Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.

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Selecting Captivating Topics for Persuasive Speeches

Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.

Criteria for Choosing Your Topic

Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.

Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.

Brainstorming Ideas That Spark Interest

To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.

Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.

Structuring Your Persuasive Speech Outline

A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.

Main Points in a Persuasive Speech

Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.

As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.

The Blueprint of Your Argument

An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.

The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.

To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.

Mastering Persuasive Speaking Techniques

To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.

The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.

Engaging the Audience’s Emotions in Your Persuasive Speech

A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.

Using Persuasive Speaking Techniques Effectively

An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.

Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.

Crafting Messages That Resonate

Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.

Overcoming Public Speaking Challenges

Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.

Dealing with Stage Fright and Nervousness

Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.

If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.

Handling Difficult Audience Members During Your Speech

Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.

A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.

Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.

Ethical Considerations in Persuasion

When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.

A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.

Steering Clear of Manipulative Tactics

Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.

To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.

Maintaining Honesty Throughout Your Speech

Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.

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Leveraging Online Platforms t0 Develop Your Skills

The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.

Building Public Speaking Skills Online

The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.

In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.

Top-Notch Courses for Developing Your Skills

No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.

FAQs on Persuasive Speeches

What is a persuasive speech example.

Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.

What are the 5 elements of persuasive speech?

The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

How do I start a persuasive speech?

Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.

What is a persuasive way of speaking?

Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.

Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.

Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.

Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.

In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!

  • Last Updated: June 4, 2024

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Persuasive Speech

Caleb S.

Learn How to Write a Perfect Persuasive Speech

14 min read

Published on: May 24, 2023

Last updated on: Oct 29, 2024

Persuasive Speech

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Do you ever feel like you have a great idea or a strong opinion, but struggle to get others on board? That's where persuasive speech comes in. 

Persuasive speech is a powerful tool for influencing people's beliefs, attitudes, and behaviors. But how do you write a persuasive speech that is effective and impactful? 

In this blog post, we'll walk you through the key elements of writing a persuasive speech, from types to techniques. Whether you're a seasoned speaker or just getting started, these tips will help you craft a persuasive speech that achieves your desired outcome.

So, if you're ready to become a more persuasive speaker, read on and discover the power of persuasive speech.

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What is a Persuasive Speech?

A persuasive speech is aimed at convincing the audience to adopt or agree with the speaker's viewpoint or call to action. It involves presenting a well-reasoned argument with supporting evidence and appeals to emotions.

Importance: Persuasive speeches can influence people's beliefs, attitudes, and behaviors towards a goal or cause, making them important. They inspire action and bring change.

Types of Persuasive Speeches

There are several different types of persuasive speeches you can choose from depending on your goals and audience. Let's take a closer look at some of the most common types.

Policy Persuasion

This type of persuasive speech aims to convince the audience to support a specific policy or action. It can be delivered by politicians, activists, or anyone who wants to change public policy.  A policy persuasive speech often involves outlining the benefits of the proposed policy and addressing potential concerns or objections.

Example: Why we need to implement a carbon tax to combat climate change

Value Persuasion

Value persuasive speeches aim to persuade the audience to adopt a particular set of values or beliefs. This type of speech can be used to promote a certain worldview or to challenge an existing belief system. 

This type often uses emotional appeals to connect with the audience and encourage them to see things from a different perspective.

Example: Why volunteering is important for building a sense of community

Factual Persuasion

Factual persuasive speeches focus on presenting evidence and logical arguments to convince the audience of a particular point of view. 

This type of speech is often used in academic or professional settings. The goal is to persuade an audience based on facts and evidence.

Example: The benefits of a plant-based diet for human health and the environment

Motivational Persuasion

Motivational persuasive speeches aim to inspire the audience to take action or make a change. This type of speech is often used by coaches, motivational speakers, and leaders to encourage their audience to achieve their goals.

Example: How to overcome fear and achieve your dreams

Need to deliver a motivational speech but stuck on what to talk about? Our blog offers an abundance of motivational speech topics to help you create a memorable speech.

Comparative Persuasion

Comparative persuasive speeches involve comparing two or more options to persuade the audience to choose one over the other. This type of speech can be used to compare products, services, or ideas. 

Comparative persuasion can be particularly effective when the audience is already familiar with both options being compared.

Example: Why our product is better than our competitors' products

Problem-Solution Persuasion

Problem-solution persuasive speeches aim to persuade the audience to take action to solve a particular problem. This type of speech often involves identifying a problem that the audience cares about and presenting a viable solution. 

This type can be particularly effective when the audience is already aware of the problem and is looking for a solution.

Example: How we can reduce plastic waste and preserve the environment by adopting a circular economy model

Want to become a well-rounded speaker? Our blog can help you understand the various types of speeches and how to deliver them effectively.

Elements of a Persuasive Speech

Here's a detailed table outlining the key elements of a persuasive speech with examples:

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How to Write a Persuasive Speech?

To write a persuasive speech, follow these essential steps:

Step#1: Choose A Compelling Topic 

Select a subject that is relevant, interesting, and aligns with your audience's interests and values.

Step#2: Understand Your Audience 

Research and analyze your target audience's demographics, beliefs, and concerns. This knowledge will help you tailor your speech to resonate with them effectively.

Step#3: Define Your Goal

Determine the specific outcome you want to achieve with your speech. Is it to persuade, inspire, or motivate your audience? Clarify your objective early on.

Step#4: Develop A Strong Thesis Statement

Craft a clear and concise thesis statement that presents your main argument or position. This statement will serve as the foundation for your persuasive speech.

Step#5: Gather Supporting Evidence

Conduct thorough research to find credible and compelling evidence, examples, statistics, and expert opinions that support your thesis. This evidence will strengthen your arguments and make them more persuasive.

Step#6: Structure Your Speech

Organize your speech into an introduction, body, and conclusion. 

The introduction should grab your audience's attention, introduce the topic, and present your thesis statement.  The body should present your main points and supporting evidence.  The conclusion should summarize your key arguments and end with a strong call to action.

Step#7: Use Persuasive Language And Rhetorical Devices

Employ rhetorical devices such as anecdotes, metaphors, analogies, and emotional appeals to engage your audience and make your arguments more persuasive. Use strong and convincing language throughout your speech.

Step#8: Anticipate And Address Counterarguments

Acknowledge opposing viewpoints and counterarguments. Present them respectfully and then refute them with logical reasoning and evidence. This demonstrates your credibility and strengthens your persuasive case.

Step#9: Practice And Refine Your Delivery

Rehearse your speech multiple times to improve your delivery and timing. Pay attention to your body language, voice modulation, and overall confidence. Practice in front of a mirror or seek feedback from a trusted friend or colleague.

Step#10: Engage Your Audience

During your actual speech, connect with your audience by maintaining eye contact, using gestures, and speaking with passion and conviction. Encourage audience participation through questions, stories, or interactive elements.

Techniques for Persuasive Speaking

To deliver a persuasive speech that truly resonates with your audience, it's important to use a variety of techniques. 

Here are five techniques you can use to make your speech more persuasive and effective:

1- Emotional Appeal

One of the most powerful techniques for persuasive speaking is emotional appeal. This involves using language and stories that evoke strong emotions in your audience, such as fear, anger, or compassion. 

By connecting with your audience on an emotional level, you can make your message more memorable and impactful.

2- Logical Appeal

Another effective technique is logical appeal, which involves using reasoning and evidence to support your argument. This can include statistics, facts, and expert opinions. It helps to bolster your case and convince your audience that your position is the right one.

3- Ethical Appeal

The ethical appeal involves appealing to your audience's sense of morality and values. This can include using examples of right and wrong behavior.  By framing your argument in ethical terms, you can make it more persuasive and compelling.

4- Repetition

Repetition involves repeating key ideas throughout your speech to emphasize their importance and make them more memorable. This can be especially effective for driving home your main points and making a lasting impression on your audience.

5- Rhetorical Questions

Rhetorical questions can be an effective way to engage your audience and encourage them to think deeply about your message. By asking questions that lead your audience to draw their own conclusions, you can make your speech more interactive.

Delivering a Persuasive Speech

Delivering a persuasive speech requires more than just having a well-written script. Here are some tips to help you deliver your speech effectively:

  • Using body language effectively: Your body language can convey confidence, enthusiasm, and sincerity. Use gestures, facial expressions, and posture to emphasize key points and connect with your audience.
  • Maintaining eye contact: Eye contact is essential to establishing trust and credibility with your audience. Make eye contact with different members of your audience to engage them and maintain their attention.
  • Speaking confidently and clearly: Your voice should be clear, strong, and articulate. Use pauses and inflection to emphasize key points and vary your tone and pace to keep your audience engaged.
  • Handling audience questions and objections: Be prepared to answer questions and address objections from your audience. Listen carefully, acknowledge their concerns, and provide thoughtful responses that reinforce your key points.

Read our blog on speech writing for practical strategies to make your speechwriting process smoother! 

How to Choose a Topic For Persuasive Speech?

To effectively brainstorm persuasive speech ideas, it is vital to consider the "who, what, when, where, and why" approach. 

  • Who: Who is my intended audience for this speech? What are their interests and beliefs? How can I connect with them on a personal level?
  • What: What topics am I knowledgeable about and passionate about? What topics are relevant and timely to my audience? What topics can I research and present with credibility?
  • When: How much time do I have to present? Should I choose a broad topic or a niche topic based on the time frame? Is my topic appropriate for the time of day or the event schedule?
  • Where: Where will I be delivering this speech? What is the setting and environment? What tools and resources will be available to me?
  • Why: What is the purpose of my speech? Do I want to inform, persuade, or motivate my audience? Why is my topic important and why should my audience care about it? How can I make my audience feel connected to my topic and invested in my message?

By using this approach, you can pick a topic that you are interested in and effectively capture the attention of your audience.

Persuasive Speech Topics

Here are some persuasive speech topics that may inspire you to create a successful persuasive speech:

  • Should the Supreme Court have term limits?
  • What makes a good persuasive speech topic and how to pick one?
  • Should schools be required to teach financial literacy as a mandatory subject?
  • Should mental health treatment be covered by health insurance?
  • The key elements of a successful persuasive speech and how to deliver it.
  • Should art and music therapy be considered a legitimate form of treatment?
  • At what age should children be allowed to use social media and why?
  • How high school students can prepare and deliver persuasive speeches that flow logically.
  • Should the minimum wage be increased to a living wage?
  • Do video games contribute to increased aggression and should they be regulated accordingly?

Check out our blog on interesting persuasive speech topics to get plenty of ideas and get inspired!

Examples of Persuasive Speeches

Here are some examples of powerful and influential persuasive speeches from both historical and contemporary figures:

Historical Examples:

  • Martin Luther King Jr.'s " I Have a Dream " speech
  • Winston Churchill's " We Shall Fight on the Beaches " speech
  • Abraham Lincoln's " Gettysburg Address " speech
  • Susan B. Anthony's " Women's Right to Vote " speech

Contemporary Examples:

  • Greta Thunberg's speech on climate change at the United Nations
  • Barack Obama's " Yes We Can " speech
  • Malala Yousafzai's speech at the United Nations on education for girls
  • Elon Musk's speech on space exploration and colonization

Tips for Delivering an Effective Persuasive Speech

Here are some tips for delivering a successful persuasive speech:

  • Practice, practice, practice: Rehearse your speech to improve your delivery and confidence.
  • Be passionate about your topic: Emphasize your enthusiasm to engage and persuade your audience.
  • Connect with your audience: Build a rapport with your audience by showing empathy and relating to their experiences.
  • Use visuals if appropriate: Use visual aids, such as images or charts, to reinforce your message and improve comprehension.

Common Mistakes to Avoid When Giving a Persuasive Speech

You should avoid these mistakes when giving a persuasive speech:

  • Not knowing the audience
  • Lack of preparation
  • Failing to establish credibility
  • Overwhelming the audience with information
  • Ignoring counterarguments
  • Using weak or irrelevant evidence
  • Lack of enthusiasm or passion
  • Reading directly from notes or slides
  • Going off-topic or rambling
  • Ignoring time constraints.

The Bottom Line!

We have covered everything you need to know about writing a persuasive speech. We have discussed the different types, essential elements, and techniques for writing a compelling speech. 

Additionally, we have provided some persuasive speech topics and tips that you can use to make your speech more engaging. We hope this guide has been helpful to you in crafting a speech that will impress your audience.

If you are still struggling, our ' write my speech ' service team of experienced writers is here to assist you in crafting top-notch speeches that will impress your professors.

Besides, if you are looking for an essay helper to guide you through your academic journey, look no further!

And that's not all, if you're searching for an extra boost in productivity, don't forget to check out our AI essay generator .

Caleb S. (Education, Marketing)

Caleb S. has extensive experience in writing and holds a Masters from Oxford University. He takes great satisfaction in helping students exceed their academic goals. Caleb always puts the needs of his clients first and is dedicated to providing quality service.

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make a persuasive speech

How To Write A Persuasive Speech: 7 Steps

Sarina Jones

Table of contents

  • 1 Guidance on Selecting an Effective and Relevant Topic
  • 2 Strategies for Connecting With Different Types of Audiences
  • 3 Developing Your Thesis Statement
  • 4.1 Writing the Introduction
  • 4.2 Body of Your Speech
  • 4.3 Concluding Effectively
  • 5 Techniques for Creating a Coherent Flow of Ideas
  • 6 Importance of Transitions Between Points
  • 7 Importance of Tone and Style Adjustments Based on the Audience
  • 8 Prepare for Rebuttals
  • 9 Use Simple Statistics
  • 10 Practicing Your Speech
  • 11 Additional Resources to Master Your Speech
  • 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

  • Understand how to connect with your audience.
  • Give you persuasive speech tips.
  • Provide you with the best structure for a persuasive speech outline.
  • Prepare yourself for rebuttals!
  • Talk about the importance of flow in your speech.
  • Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

  • Choose a compelling speech topic relevant to your audience’s interests and concerns.
  • Find common interests or problems to form a genuine relationship.
  • Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

  • introduction (hook, thesis, preview);
  • body (main points with supporting details and transitions);
  • conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

  • Go through and edit your persuasive speech sample.
  • Practice your speech with body language and voice variation to find the perfect way to perform it.
  • Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
  • Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

  • For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
  • Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
  • Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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make a persuasive speech

How to write a persuasive speech: Outline and tips for success

Discover powerful tips and techniques for impactful communication, backed by real-life examples, to elevate your speaking skills.

Bharti Jain

Problem solving

Leader explaining how to write a persuasive speech to the team

Table of contents

In the corporate world, the ability to deliver a persuasive speech is key to making impactful presentations, winning over clients, and leading teams effectively. This comprehensive guide is designed to equip professionals with advanced strategies and insights for crafting persuasive speeches that elevate their presentations. By incorporating practical examples, real-world applications, and innovative tools, this guide will help you not only understand the theory behind persuasive speaking but also apply it effectively in your professional life.

What is a persuasive speech?

A persuasive speech is a carefully crafted presentation aimed at convincing the audience to adopt a particular viewpoint or take a specific action. Unlike informative speeches, which merely present facts, persuasive speeches blend logical arguments, emotional appeals, and credible evidence to influence the audience's beliefs and behaviors.

Imagine you're presenting a new marketing strategy to your team. You must not only explain the strategy but also convince them of its effectiveness. By sharing stories of how other companies successfully implemented similar strategies and achieved impressive results, you can create a compelling narrative that persuades your team to buy into your vision.

For example , consider how Steve Jobs introduced the iPhone in 2007. He didn't just talk about the technical specs; he painted a vivid picture of how the device would fit into everyday life, solving problems we didn't even know we had and creating a deep emotional connection with the audience. That's persuasive speaking at its finest.

make a persuasive speech

What is the purpose of a persuasive speech?

The primary purpose of a persuasive speech is to influence the audience's attitudes, beliefs, or actions. In a corporate setting, this might involve:

  • Convincing stakeholders to invest in a new initiative.
  • Persuading clients to choose your company's product or service.
  • Motivating employees to adopt new procedures or technologies.
  • Encouraging teams to strive for higher performance standards.

For instance , a marketing director might use a persuasive speech to advocate for a shift to a digital-first marketing strategy, highlighting the benefits of increased reach, better targeting, and higher ROI compared to traditional methods.

How to write a persuasive speech that creates impact?

Writing an effective persuasive speech requires a strategic approach. Here are the steps to follow:

Understand your audience

To persuade effectively, it’s crucial to know who you’re speaking to. Research your audience 's values, concerns, and interests. Are they conservative or risk-takers? Do they prioritize innovation or stability? Understanding these nuances allows you to tailor your message to address their specific needs and expectations. For example , if you're addressing a board of directors concerned about budget constraints, emphasize cost-effectiveness and ROI in your arguments. Mention specific savings, potential profit increases, or cost-benefit analyses. Engaging with the audience's core concerns directly can make your speech more compelling and relevant.

Choose a compelling topic

Selecting a topic that resonates with your audience and offers clear, tangible benefits is crucial. A dull topic can quickly disengage your audience, undermining your entire presentation. To avoid this, focus on creating interesting and relevant topics. One effective strategy is to pose a question directly related to your audience's current challenges or goals. For example , instead of a generic topic like "Improving Workplace Efficiency," try something more engaging like "What Strategies Can Double Our Team's Efficiency in Six Months?" This approach piques interest and sets a clear, relatable goal.

Another tip is to link your topic to recent trends or industry developments. Audiences are more likely to pay attention to content that feels current and relevant to their professional landscape. For instance, with the growing emphasis on remote work, a topic such as "Maximizing Team Productivity in a Remote Work Environment" can be highly engaging. By focusing on these strategies, you can ensure your topic captures interest, addresses pressing issues, and motivates your audience to engage deeply with your presentation.

Structure your speech

A well-organized speech helps maintain clarity and keeps the audience engaged. Start with a hook that grabs attention – a startling statistic, a thought-provoking question, or a relevant anecdote. Your introduction should set the stage and introduce your main argument. The body of your speech should present your main points systematically, each backed by supporting evidence such as data, examples, and expert opinions. Use transitions to guide your audience from one point to the next smoothly. Conclude with a strong call to action, summarizing your main points and emphasizing what your audience wants to do or believe. A clear, logical structure ensures your message is easily understood and memorable.

Use credible evidence

Credible evidence is the backbone of a persuasive speech. Support your arguments with data, case studies, and expert opinions. For instance, citing a study that shows how companies with strong diversity policies outperform their peers can strengthen your argument for implementing such policies. Use concrete numbers and reputable sources to add weight to your claims. Quoting industry leaders, presenting statistical analyses, or referencing well-documented case studies can make your arguments more convincing. For example , you might say, "According to a McKinsey study, companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians."

Appeal to emotions

Connecting with your audience on an emotional level can significantly enhance the impact of your speech. Use storytelling and relatable examples to humanize your message. Share a personal anecdote or a success story that highlights the positive impact of your proposal. For example , if you’re advocating for a new health program, tell a story about an employee who benefited from a similar initiative, focusing on how their improved health led to better job performance and personal well-being. Emotions like hope, fear, happiness, and anger can motivate people to act more than facts and figures alone. By tapping into these emotions, you can create a deeper connection with your audience and drive them to action.

Techniques for an effective persuasive speech

To enhance your persuasive speaking skills, master the following techniques:

  • Ethos: Establish your credibility by demonstrating your expertise and trustworthiness. Mention your experience in the field or reference reputable sources. Think about how Oprah Winfrey commands authority simply by sharing her personal experiences and the lessons she’s learned.
  • Pathos: Appeal to the audience's emotions by using vivid language, personal stories, and evocative imagery. For instance, share a touching story about an employee whose life was improved by the company’s wellness program.
  • Logos: Use logical reasoning and factual evidence to support your arguments. Present clear statistics, logical reasoning, and structured points to make a compelling case. If you’re talking about productivity tools, you might include data showing how similar companies saw a 30% increase in efficiency.

make a persuasive speech

  • Repetition: Reinforce your key messages by repeating them throughout your speech. This helps ensure that your main points are remembered. Remember Martin Luther King Jr.'s "I Have a Dream" speech? The repeated phrase "I have a dream" etched the message into history.
  • Storytelling: Use stories to illustrate your points and make them more relatable. For example , a story about a team that overcame a major challenge by adopting a new workflow can be very persuasive.

Persuasive speaking tips

Enhancing your public speaking skills can significantly impact the effectiveness of your presentations. Here are some advanced tips to take your speaking to the next level:

Practice extensively

Rehearse your speech multiple times to ensure a smooth delivery. Focus on transitions between sections to make your speech flow naturally. Recording yourself can be particularly helpful; review the footage to identify areas where you can improve your tone, pace, and body language. Consider practicing in front of a small, supportive audience who can provide constructive feedback. The more you practice, the more confident you will become, reducing the likelihood of stumbling over words or losing your train of thought during the actual presentation.

Use rhetorical questions

Keeping your audience engaged is crucial for maintaining their interest and persuading them effectively. Use rhetorical questions to prompt thinking and involvement. For instance, starting with a question like, "Have you ever wondered why some teams consistently outperform others?" can grab attention and set the stage for your argument. Incorporate interactive elements such as polls, quizzes, or brief discussions to make your presentation more dynamic. Maintaining direct eye contact with different sections of the audience helps establish a connection and keeps them focused on your message.

make a persuasive speech

Stay positive and confident

Your attitude can significantly influence your audience’s reception of your message. Maintain a positive tone throughout your speech, which can be infectious and help build rapport. Confidence is equally important; it demonstrates that you believe in your message. If you appear unsure or hesitant, your audience may doubt your credibility. Use positive language and assertive statements to convey conviction and enthusiasm about your topic.

Be clear and concise

Clarity and brevity are essential in a persuasive speech. Avoid jargon and overly complex language that might confuse your audience. Instead, use straightforward language to convey your points clearly and concisely. This approach ensures that your message is easily understood and remembered. Focus on key points and avoid unnecessary details that might dilute your message. Each sentence should serve a purpose and drive your argument forward.

Handle objections skillfully

Anticipating and addressing potential objections is crucial for maintaining credibility and strengthening your argument. Think about possible counterarguments your audience might have and prepare thoughtful responses. For example , if you anticipate concerns about the cost of a new initiative, address them directly: "I understand the worry about initial costs, but let me show you how this investment pays for itself in just one year." Handling objections shows that you have thoroughly considered different perspectives and are prepared to defend your position.

Persuasive speech outline

Creating a detailed outline is essential for organizing your thoughts and ensuring a coherent flow. Here’s a comprehensive outline template for a persuasive speech:

A) Introduction

  • Attention getter: Start with a compelling hook to capture the audience’s attention. This could be a surprising fact, a powerful quote, or a provocative question. For example , "What if I told you that by changing just one aspect of our workflow, we could increase our productivity by 30%?"
  • Thesis statement: Clearly state your main argument or the purpose of your speech. "Implementing a flexible work-from-home policy will enhance our team’s productivity and job satisfaction."
  • Preview: Briefly outline the main points you will cover. "Today, I will explain why flexible work policies are beneficial, how they improve productivity, and the steps we can take to implement them effectively."

Main point 1: Benefits of flexible work policies

  • ‍ Data on productivity improvements: "Studies show that remote workers are 35-40% more productive than their in-office counterparts." ‍
  • Case study: "For example , XYZ Corp saw a 20% increase in project completion rates after adopting a flexible work policy."

Main point 2: Enhancing job satisfaction

  • ‍ Work-life balance: "Employees with flexible schedules report higher job satisfaction and lower stress levels." ‍
  • Testimonials: "Sarah, our senior developer, says she feels more balanced and productive working from home."

Main point 3: Steps to implement flexible work policies ‍

  • ‍ Outline necessary steps: "We need to establish clear guidelines, invest in remote collaboration tools, and provide training for effective remote work." ‍
  • Highlight resources: "Tools like Slack, Zoom, and Asana can facilitate seamless remote collaboration."

C) Conclusion

  • Summary: Recap the main points of your speech. "Flexible work policies can boost productivity, enhance job satisfaction, and be implemented effectively with the right tools and guidelines."
  • ‍ Call to action: Encourage your audience to take specific steps. "Let’s pilot a flexible work program in one department and evaluate the results over the next six months."
  • ‍ Closing statement: End with a memorable remark. "By embracing flexibility, we can create a more productive, satisfied, and engaged workforce."

Examples of persuasive speech

Example 1: persuading a team to adopt a new strategy.

Introduction: "Imagine doubling our productivity without working extra hours. Sounds impossible? Let me show you how it’s within our reach."

Thesis: "Adopting agile methodology will revolutionize our workflow and boost productivity."

Preview: "Today, I'll explain what agile methodology is, why it’s beneficial, and how we can implement it effectively."

Body: Agile is a flexible and iterative approach to project management that emphasizes collaboration, customer feedback, and small, rapid releases. For instance, companies like Spotify and Google have successfully used agile to enhance their operations. Spotify’s agile transformation led to a 40% increase in productivity and a significant reduction in product development cycles.

The benefits of agile include increased flexibility and responsiveness to changes. Agile allows teams to adapt quickly to market shifts and customer feedback, which is crucial in today’s fast-paced business environment. For example , Spotify’s agile approach enabled it to quickly adapt to user feedback and continuously improve its music recommendation algorithms, keeping users engaged and satisfied.

We can start by forming a small pilot team to implement agile in our team. This team will undergo agile training and begin working on a project using agile principles. We will track their progress and gather feedback to refine our approach before scaling it across the organization.

Conclusion: Let’s begin with a pilot team to test agile methodology. Together, we can transform our productivity and reach new heights.

Example 2: Motivating employees to boost productivity

Introduction: "Did you know that just a 5% increase in productivity can lead to a 20% increase in profits?"

Thesis: "By implementing a few strategic changes, we can significantly enhance our productivity."

Preview: "I'll cover proven strategies, the benefits of increased productivity, and how we can achieve this together."

Body: Effective time management techniques, like the Pomodoro Technique, can increase focus and reduce burnout. The Pomodoro Technique involves working in focused intervals of 25 minutes followed by short breaks. This method helps maintain high levels of concentration and prevents burnout. For example , employees at ABC Company reported a 25% increase in productivity after adopting this technique.

The benefits of increased productivity include improved job satisfaction and morale. Happier employees are 12% more productive, according to a study by the University of Warwick. By creating a positive work environment and recognizing employees’ efforts, we can boost their morale and productivity.

To boost productivity, we can introduce tools such as task management software. Tools like Trello and Asana help teams organize their tasks, set priorities, and collaborate more effectively. For instance, using Trello, teams can streamline their workflow and improve collaboration, leading to faster project completion and higher quality outcomes.

Conclusion: Let’s commit to these changes and track our progress. Together, we can achieve exceptional results and thrive as a team.

1. How can I make my persuasive speech more engaging?

Engage your audience by using storytelling, rhetorical questions, and interactive elements such as polls or Q&A sessions. For instance, start with a relatable story or ask questions that prompt the audience to think deeply about the topic.

2. What are some common mistakes to avoid when speaking persuasively?

Avoid overloading your speech with too much information, ignoring the audience's needs, and failing to practice your delivery. Instead, focus on clear, concise points supported by strong evidence. Practice your speech multiple times to ensure smooth delivery.

3. How do I handle counterarguments in a persuasive speech?

Acknowledge counterarguments respectfully and use evidence to refute them. This shows that you have considered different perspectives and strengthens your position. For example , if addressing concerns about cost, present data showing long-term savings.

4. What is the role of body language in persuasive speaking?

Body language enhances your message by conveying confidence and enthusiasm. Use gestures, maintain eye contact, and ensure your posture is open and engaging. For instance, standing tall and using open hand gestures can make you appear more credible and approachable.

5. How important is the conclusion in a persuasive speech?

The conclusion is critical as it reinforces your message and leaves a lasting impression. Summarize your main points and end with a strong call to action. For example , "To ensure our success, let's implement these changes immediately and monitor our progress."

6. Can humor be used in a persuasive speech?

Yes, humor can be an effective tool to engage the audience and make your speech memorable. However, ensure that it is appropriate for the context and audience. For instance, a light-hearted joke about a common workplace scenario can break the ice and make the audience more receptive.

Using Prezent to enhance your persuasive presentations

In addition to mastering the art of persuasive speech, leveraging technology can enhance your presentation's effectiveness. Prezent, the smartest AI tool for creating presentations, offers advanced features that can help you effortlessly craft visually compelling and highly effective slides.

  • ‍ Structured storytelling : Prezent's Story Builder feature allows users to access over 1,000 expert-curated storylines. This helps in organizing speeches in a logical and compelling manner, ensuring that the narrative flows smoothly and keeps the audience engaged. Structured storytelling is crucial for persuading an audience as it helps to clearly articulate the problem, the solution, and the desired action​.
  • ‍ Personalized content generation : The Auto Generator feature uses ASTRID AI to create hyper-personalized content based on the specific audience and context. By tailoring the speech to the audience's preferences and needs, speakers can make their message more relatable and impactful. Personalization is key in persuasive speeches as it addresses the unique concerns and interests of the audience, making the message more compelling.
  • ‍ Visual support : Effective visual aids can significantly enhance a speech's persuasiveness. Prezent’s Slide Library offers over 35,000 slides in brand-approved designs , allowing speakers to include compelling visuals that support their points. Visual aids can help clarify complex ideas, emphasize key points, and keep the audience engaged.

  • ‍ Best practices examples : Prezent provides access to a vast library of best practice examples for business communication. These examples can serve as templates or inspiration for crafting persuasive arguments and delivering them effectively. Learning from proven strategies can help speakers enhance their own persuasive techniques.
  • ‍ Interactive learning modules : To improve the delivery of persuasive speeches, Prezent offers gamified learning modules that cover essential skills such as problem-solving, visual storytelling, and presentation delivery. Continuous learning and skill enhancement ensure that speakers can refine their techniques and become more effective in persuading their audience.​

For a more in-depth understanding of how to use Prezent effectively, consider exploring by signing up for a 14-day free trial or booking a demo with our experts . This combination of persuasive speaking skills and advanced presentation tools will ensure that your message is not only heard but also remembered.

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Persuasive Speech

Cathy A.

Making Persuasive Speech Writing Easy: Steps and Tips

11 min read

persuasive speech

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3 Basic Types of Persuasive Speeches

Having trouble writing a persuasive speech? You're not alone. 

Many students and aspiring orators find themselves wrestling with the complexities of persuasive speech composition. 

But fear not! Our comprehensive guide is here to assist you at every step of the way. With easy steps, clear examples, and helpful tips, you’ll be able to refine your persuasive speech writing skills!

So, keep reading!

Arrow Down

  • 1. What is a Persuasive Speech
  • 2. Parts of A Persuasive Speech
  • 3. How to Write A Persuasive Speech
  • 4. Persuasive Speech Examples
  • 5. Persuasive Speech Topics
  • 6. Tips For Writing A Good Persuasive Speech

What is a Persuasive Speech

A persuasive speech is a type of speech in which the speaker aims to influence the thoughts, opinions, or actions of the audience. 

It involves presenting a viewpoint on a specific topic and providing compelling arguments and evidence to convince the listeners. The speaker's objective is to bring about a change in the audience's beliefs, attitudes, or behaviors. 

The speaker uses a range of rhetorical techniques, including the persuasive appeals of ethos, pathos, and logos .

  • Ethos pertains to the speaker's credibility and character. It involves establishing trust and authority, which makes the audience more receptive to the speaker's message.
  • Pathos involves appealing to the emotions and feelings of the audience. It aims to create a strong emotional connection and empathy, making the audience more inclined to take action.
  • Logos is about using logic and reason to construct a persuasive argument. It relies on evidence, facts, and clear reasoning to support the speaker's viewpoint.

Parts of A Persuasive Speech

In a persuasive speech, the core sections typically include:

Introduction

The introduction is your opportunity to capture your audience's attention. Start with an engaging hook or attention-grabber. 

Provide some background information on the topic to contextualize your argument. 

Main Points

Your speech should have two to four main points, each supporting your main argument. Each main point should be a distinct argument that reinforces your overall position. 

These arguments serve as the core structure of your speech and should be well-researched and logically presented. 

Supporting evidence, examples, or statistics should be included for each main point to bolster your argument and make it more persuasive.

Transitions

Smooth transitions are essential in maintaining the coherence and flow of your speech.

These may be as simple as transition words or sentences that connect one point to the next, ensuring your speech flows logically.

Counterarguments

Recognizing and addressing potential counterarguments or opposing viewpoints is a sign of a well-rounded and well-researched argument. Devote a section of your outline to these counter arguments, acknowledging them in a fair and unbiased manner. 

Then, provide a well-reasoned response to refute these opposing views, demonstrating the strength and credibility of your own position.

The conclusion is where you wrap up your speech by summarizing your main points and restating your thesis. 

Consider including a call to action in your conclusion to motivate your audience to take a specific step or support your cause. A strong conclusion should provide a clear sense of closure, emphasizing the key takeaways from your speech.

End your speech with a memorable statement that leaves a final impression. You can use a powerful quote, a thought-provoking statement, or a call for reflection. 

Additionally, thank your audience for their time and attention, fostering a sense of appreciation and respect for their presence.

How to Write A Persuasive Speech

Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience.

Here's a step-by-step guide to help you craft a persuasive speech:

Step 1: Choose a Persuasive Topic

Selecting the right topic is the foundation of a persuasive speech. An effective persuasive topic is one that can be debated or has varying viewpoints.

Your chosen topic should be relevant to your audience's interests, beliefs, and concerns. For instance, if you're addressing university students, consider what issues are important to them.

Let's say you choose " The Importance of Mental Health Awareness on Campus " as your topic for a persuasive speech at your college. This topic is relevant, given the high levels of stress and mental health challenges that college students often face.

Step 2: Research Your Topic

To persuade your audience, you have to become an expert in your topic to establish credibility. Gather information, data, and evidence that support your arguments. 

For the topic of mental health awareness, research may include finding statistics on mental health issues among college students. Look for academic studies that discuss the impact of mental health on academic performance.

Step 3: Know Your Audience

Understanding your audience is crucial. Consider their attitudes, beliefs, values, and concerns related to your chosen topic. 

For a college student audience, it's essential to comprehend their experiences and viewpoints on mental health. By acknowledging their existing knowledge and attitudes, you can tailor your speech to resonate more effectively with them.

Step 4: Organize Your Speech

Like any speech, persuasive speech should follow a logical structure. 

Start with a compelling opening, which may include a relevant story, a surprising fact, or a thought-provoking question. Clearly state your main argument here. In the case of mental health awareness, it could be something like, 

"Promoting mental health awareness on campus is essential for the well-being and success of college students." 

Create a speech outline, which could be structured around the problems, solutions, and a call to action regarding mental health on campus. A speech outline is a blueprint which helps in delivering your persuasive speech in a logically fluent way and convincing your audience. 

Here is a sample speech outline:

Step 5: Write the Introduction

Begin with a strong hook to capture your audience's attention. Introduce yourself and explain why you are qualified to speak on the topic. 

Clearly state your thesis and preview the main points you will discuss. Understanding the best ways to start your speech can significantly enhance your ability to persuade your audience from the very beginning.

Step 6: Craft Persuasive Arguments

In the body of your speech, you'll present persuasive arguments to support your thesis. 

In the "Understanding the Problem" section, talk about rising student stress, mental health stigma, and their impact on academic performance. 

Use evidence and examples to back up each argument. Cite specific statistics or sharing stories of students who have faced these challenges.

Step 7: Use Rhetorical Devices

To make your persuasive speech more engaging and relatable to your audience, it's essential to employ rhetorical devices effectively. 

These devices add depth and emotional resonance to your message. Some key rhetorical devices to consider include metaphors, anecdotes, and emotional appeals. 

Personal stories or anecdotes about mental health issues can create a connection with your audience and evoke empathy.

Step 8: Address Counterarguments

It's important to acknowledge potential counterarguments in your speech. This shows that you've considered multiple perspectives. Acknowledging and refuting opposing views enhances the strength and credibility of your own point of view.

A potential argument could be that mental health awareness is too costly for universities. You can counter this by presenting cost-effective solutions that have been implemented successfully at other institutions.

Step 9: Call to Action

Conclude your speech with a compelling call to action. Encourage your audience to take specific steps to support your cause. 

For instance, you could encourage them to participate in mental health awareness campaigns on campus, or advocate for improved mental health services in the university community.

Step 10: Revise and Practice

After writing your speech, revise it for clarity, coherence, and impact. 

Practice your delivery multiple times to enhance your confidence and effectiveness as a speaker.

Certain steps can vary according to whichever type of persuasive speech you’re working on.

Persuasive Speech Examples

Examining examples of persuasive speeches can provide valuable insights into what makes a speech effective. Here is an example of a persuasive speech on climate change:

Here are some more persuasive speech examples for helping you:

Persuasive Speech Examples For Students

Persuasive Speech Topics For College Students

Want to consult a few more examples? Check out these persuasive speech examples to help you get more ideas!

Persuasive Speech Topics

A good persuasive speech topic is one that grabs your audience's attention and stirs their thoughts. 

To choose the right topic, it should be something you truly care about and that's important to your audience members. It's also essential that there are different opinions on the topic because it creates room for a meaningful discussion.

Here are some persuasive speech ideas:

Funny Persuasive Speech Topics

  • Why cats are secretly plotting to take over the world.
  • The importance of having a designated pizza night every week.
  • How to survive a zombie apocalypse with just your wits and a backpack of snacks.
  • The merits of watching cute animal videos during work hours.
  • Why we should replace final exams with rap battles.
  • The best excuses for being late to class (that actually work).
  • How to annoy your roommates without getting caught.
  • The compelling case for declaring "National Pajama Day."
  • The benefits of talking to your houseplants and why they're great listeners.
  • Why coffee should be classified as a daily essential nutrient.

Unique Persuasive Speech Topics

  • The impact of social media on our sense of self-worth and well-being.
  • The need for implementing mindfulness and meditation in schools.
  • The benefits of fostering a community garden in every neighborhood.
  • Why we should prioritize space exploration and colonizing other planets.
  • The importance of teaching coding and programming in elementary schools.
  • The ethical implications of gene editing and designer babies.
  • Promoting eco-friendly travel options and reducing the environmental impact of tourism.
  • The benefits of a four-day workweek for improved productivity and work-life balance.
  • The need for teaching financial literacy in high schools.
  • The impact of virtual reality on therapy and mental health treatment.

Can’t pick a topic? View this extensive list of persuasive speech topics on different themes!

Tips For Writing A Good Persuasive Speech

Creating and giving a strong persuasive speech involves different steps. Here are some tips for both writing and delivering your speech effectively:

  • Learn what your audience cares about and shape your message accordingly.
  • Back your points with credible data, facts, expert views, or real-life stories.
  • Utilize credibility, emotions, and logic in a way that appeals to the audience.
  • Share relatable anecdotes to connect with your audience.
  • Time your speech to fit the allotted duration for maximum impact.
  • Make good eye contact to connect with your audience and display confidence.
  • Maintain open and confident body language; avoid nervous habits.

To wrap it up,

You’ve got all the key steps and tips for making a strong persuasive speech. Now, you can pick the right topic, back it up with solid evidence, and keep your audience engaged.

But if you ever find yourself thinking, "I need someone to help me do my essay ," don’t worry—we’re here to help. Let us take care of the writing so you can focus on other things.

Our skilled writers know how to create powerful speeches. Just buy speech from us and get top-quality results with no hassle!

Frequently Asked Questions

What are the three parts of persuasive speech.

FAQ Icon

A persuasive speech typically comprises three essential parts: ethos, pathos, and logos.

  • Ethos refers to the credibility and trustworthiness of the speaker.
  • Pathos involves appealing to the audience's emotions.
  • Logos focuses on logical arguments and evidence to support the speaker's message.

How to start a persuasive speech?

To start an effective persuasive speech, grab your audience's attention with a compelling hook, such as a surprising fact, question, or powerful quote. Establish your credibility by briefly introducing yourself and highlighting your expertise or connection to the topic. Clearly state your purpose , outlining what you aim to persuade the audience about, and preview the main points you'll cover.

What is the purpose of a persuasive speech?

The primary purpose of a persuasive speech is to convince the audience to accept a particular viewpoint or take a specific action. This involves presenting arguments, evidence, and emotional appeals to sway the audience's beliefs, attitudes, or behaviors in favor of the speaker's position.

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COMMENTS

  1. How to Write a Persuasive Speech: 13 Steps (with Pictures)

    Oct 28, 2024 · A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech.

  2. How to Write and Structure a Persuasive Speech - ThoughtCo

    Jul 12, 2019 · You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

  3. Persuasive Speech Preparation & Outline, with Examples

    Feb 28, 2022 · Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway. Persuasive Speech Preparation. Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly. Here Are Some Steps to Follow: 1. Select a Topic and Angle

  4. How to Write a Persuasive Speech: 7 Tips for Success

    Jun 12, 2024 · FAQs on Persuasive Speeches What is a persuasive speech example? Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights. What are the 5 elements of persuasive speech? The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

  5. How to Write a Persuasive Speech: Steps with Pictures

    Dec 16, 2024 · The instruments to use to make your speech persuasive are logic, arguments, solid evidence, and appeal to emotions. Persuasive speeches are for more than just students in school. Experts use them in many fields including election debates, PowerPoint presentations, sales pitches, public talks, and legal proceedings.

  6. How to Craft a Winning Persuasive Speech - Tips and Examples

    May 24, 2023 · To deliver a persuasive speech that truly resonates with your audience, it's important to use a variety of techniques. Here are five techniques you can use to make your speech more persuasive and effective: 1- Emotional Appeal. One of the most powerful techniques for persuasive speaking is emotional appeal.

  7. How To Write A Persuasive Speech: 7 Steps - PapersOwl.com

    Aug 11, 2021 · The key elements of a persuasive speech are: introduction (hook, thesis, preview); body (main points with supporting details and transitions); conclusion (summary, restated thesis, closing statement). Let’s look closer at how to structure them to write a good persuasive speech. Writing the Introduction. The introduction to persuasive speech ...

  8. How to write a persuasive speech outline and tips for success

    What is a persuasive speech? A persuasive speech is a carefully crafted presentation aimed at convincing the audience to adopt a particular viewpoint or take a specific action. Unlike informative speeches, which merely present facts, persuasive speeches blend logical arguments, emotional appeals, and credible evidence to influence the audience ...

  9. How to Write a Persuasive Speech - Examples and Tips!

    How to Write A Persuasive Speech. Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience. Here's a step-by-step guide to help you craft a persuasive speech: Step 1: Choose a Persuasive Topic. Selecting the right topic is the foundation of a persuasive speech.

  10. How to write a persuasive speech - BBC Maestro

    Oct 13, 2023 · As Richard Greene says, one of the keys to a successful speech is that “you believe that there is value in the information that you are sharing.” So, first things first – make sure that your knowledge of a topic is top-notch before even attempting to write your speech. It’ll go a long way to making it more effective and persuasive.