phd topics for commerce students

Top 100 Research Topics in Commerce Field for Students

Discover 100 research topics in commerce field with our comprehensive guide. From financial markets to consumer behavior, explore diverse ideas to inspire your next project or study. 

Commerce is packed with interesting research opportunities. From financial markets to consumer behavior, this blog post lists topics that can spark your curiosity. Let’s explore the world of commerce together!

Table of Contents

What is commerce?

Commerce is the exchange of goods and services between people, businesses, or governments. It includes:

• Trade : Exchanging goods or services for money.
• Distribution : Getting products to consumers.
• Marketing : Promoting and selling products.
• Finance : Managing money and transactions.
• Transportation : Moving goods and people.
• Communication : Sharing information.

Commerce connects producers with consumers and drives economic growth.

100 Research Topics in Commerce Field PDF

Importance of research in the commerce field.

Research is crucial in commerce for:

In essence, research guides businesses to succeed in a changing market.

How to choose a research topic in the commerce field?

Choosing the right research topic is essential for a successful commerce project. Here’s a simple guide:

Identify Your Interests

• Passion : What excites you in commerce?
• Background : Consider your strengths and studies.
• Career Goals : Align with your future plans.

Conduct a Literature Review

• Existing Research : Find gaps.
• Trends : Look for new interests.
• Feasibility : Check data availability.

Define Your Research Question

• State the problem clearly.
• Ensure it’s specific and researchable.
• Think about its impact.

Narrow Down Your Topic

• Avoid broad subjects.
• Focus on a specific aspect.
• Consider your project’s scope.

Evaluate Your Topic

• Assess its value to the field.
• Consider ethical issues.
• Ensure it fits your goals.

Follow these steps to choose a topic that’s both interesting and valuable.

100 Research Topics in Commerce Field

Check out 100 research topics in commerce field:-

Financial Markets

• Cryptocurrency vs. Traditional Banking
• AI in Stock Market Predictions
• Global Events’ Impact on Emerging Markets
• Psychology and Investment Decisions
• Traditional vs. Digital Trading Platforms

Consumer Behavior

• Social Media’s Effect on Purchases
• Trust in E-commerce
• Impact of Loyalty Programs
• Cultural Differences in Buying
• Role of Reviews in Shopping

Marketing Strategies

• Influencer Marketing Effectiveness
• Personalization in Ads
• Enhancing Retail Customer Experience
• Content Marketing for Brands
• Omnichannel Marketing Strategies

International Trade

• Trade Tariffs and Supply Chains
• Free Trade Agreements’ Impact
• Cross-Border E-commerce Challenges
• Trade Policies and Economic Stability
• Brexit’s Effect on Trade

Human Resource Management

• Remote Work and Productivity
• AI in Recruitment
• Employee Engagement in Hybrid Work
• Diversity and Inclusion Programs
• Trends in Employee Benefits

Supply Chain Management

• Blockchain for Supply Chain Transparency
• Managing Supply Chain Disruptions
• Sustainability in Supply Chains
• Global Supply Chain Challenges
• Just-in-Time Inventory Systems

Entrepreneurship

• Startups in Emerging Markets
• Social Entrepreneurship’s Impact
• Government Support for Startups
• Success Factors for Tech Startups
• Business Incubators’ Effectiveness

Accounting and Finance

• IFRS and Global Accounting
• Forensic Accounting in Fraud Prevention
• Corporate Financial Reporting Trends
• Tax Reform Impacts on Businesses
• Cloud Accounting Solutions

Business Ethics

• Corporate Social Responsibility’s Impact
• Data Privacy Ethics
• Ethics in Corporate Governance
• Ethical Sourcing Challenges
• Whistleblowing Policies

Technology in Commerce

• Machine Learning and Customer Analytics
• Augmented Reality in E-commerce
• Blockchain Beyond Cryptocurrency
• Cybersecurity in Online Transactions
• Mobile Payment Advancements

Retail Management

• Automation in Retail Operations
• Visual Merchandising Impact
• Managing Seasonal Sales Peaks
• Store Layout and Spending
• Sustainable Retail Practices

Business Strategy

• Competitive Analysis in the Digital Age
• Strategic Partnerships for Growth
• Scenario Planning in Strategy
• Corporate Restructuring Effects
• Business Model Adaptation
• Monetary Policy and Economic Growth
• Income Inequality and Spending
• Government Stimulus and Recovery
• Unemployment Trends and Stability
• Globalization’s Economic Impact

Risk Management

• Financial Risk Management Strategies
• Risk Assessment in Projects
• Natural Disasters and Business Continuity
• Cyber Risk Management
• Enterprise Risk Management

Business Law

• Regulatory Changes and Business
• Intellectual Property Law’s Role
• International Business Legal Challenges
• Contract Law in E-commerce
• Consumer Protection Laws

Innovation and Technology

• 5G Technology Impact
• Innovation Labs and Growth
• IoT in Supply Chain Management
• Fintech Innovations
• Digital Transformation in Business

Corporate Finance

• Mergers and Acquisitions Impact
• Venture Capital in Startups
• Corporate Financial Management Trends
• Capital Structure Decisions
• Financial Forecasting Techniques

Business Communication

• Internal Communication and Engagement
• Social Media’s Effect on Reputation
• Crisis Communication Strategies
• Business Communication Tools Trends
• Cross-Cultural Communication in Teams

Strategic Management

• Strategic Alliances and Market Position
• Competitive Advantage in Strategy
• Strategic Management Frameworks
• Long-Term Planning in Strategy
• Strategy Implementation Challenges

Business Development

• Scaling a Small Business
• Market Research for Development
• Networking and Business Growth
• Business Development Strategies
• Success Factors in Expansion

Emerging Trends in Commerce

Here are the key commerce trends:

Digital Transformation

• E-commerce : Online shopping growth.
• Mobile Commerce : Shopping on smartphones.
• Omnichannel : Blending online and in-store.
• Digital Payments : Cashless transactions.

Technology and Innovation

• AI : Automation and recommendations.
• Blockchain : Secure transactions.
• VR/AR : Immersive shopping.
• IoT : Connected devices.

Sustainability

• Sustainable Practices : Eco-friendly actions.
• Ethical Sourcing : Fair production.
• Circular Economy : Recycling and waste reduction.
• Conscious Consumerism : Demand for green products.

Customer Experience

• Personalization : Customized products.
• Journey Mapping : Tracking customer interactions.
• Loyalty Programs : Rewarding repeat customers.
• Omnichannel Support : Consistent help everywhere.

Other Trends

• Gig Economy : Freelance work rise.
• Subscriptions : Recurring payments.
• Data Analytics : Using data for decisions.
• Experience Economy : Memorable experiences.

Businesses need to adapt to stay competitive.

Tips for writing a commerce research paper

Here’s a simplified guide to writing a strong commerce research paper:

Research and Planning

• Pick a Specific Topic : Focus on a precise area.
• Review Existing Research : Identify gaps and build your foundation.
• Formulate a Clear Research Question : Direct your study.
• Outline Your Paper : Organize your content.

Writing and Structure

• Introduction : State your question, objectives, and significance.
• Literature Review : Analyze and highlight research gaps.
• Methodology : Describe your research methods.
• Findings : Present your results clearly.
• Discussion : Interpret results and link to existing research.
• Conclusion : Summarize findings and offer conclusions.

Style and Format

• Use Formal Language : Write objectively.
• Follow Citation Style : Stick to APA, MLA , or another required style.
• Proofread : Check for errors.
• Format Correctly : Adhere to guidelines for font, spacing, etc.

Additional Tips

• Include Visuals : Use graphs and charts if helpful.
• Support Claims : Use reliable sources.
• Ensure Logical Flow : Keep ideas organized.
• Get Feedback : Have others review your draft.

These tips will help you craft a clear and effective commerce research paper.

How to choose a research methodology for a commerce field?

Choosing the right research methodology is key to a successful commerce research project. Here’s what to consider:

Research Question

• Exploratory : Use qualitative methods like interviews for new insights.
• Descriptive : Opt for surveys or observations to detail phenomena.
• Explanatory : Employ experiments to establish causal relationships.

Research Objectives

• What are your goals?
• Do you want to generalize findings or explore individual cases?
• Consider how deep your understanding needs to be.

Data Availability

• What data do you have access to?
• Can you collect primary data or use existing secondary sources?

Time and Resources

• Assess the project’s time constraints.
• Evaluate available financial and human resources.

Ethical Considerations

• Ensure methods follow ethical guidelines.
• Respect participant privacy and confidentiality.

Research Design

• Choose a specific design (e.g., case study, experiment, survey).
• Consider its strengths and limitations.

Data Analysis

• Select appropriate analysis techniques.
• Make sure methods match your research questions and data type.

Note : Combining qualitative and quantitative methods (mixed methods) can provide a more complete picture.

Finding research data and sources for commerce field

Here’s how to find reliable data for your commerce research:

Primary Data Sources

• Surveys : Conduct your own surveys.
• Interviews : Talk to experts or stakeholders.
• Observations : Watch and record real-world behavior.
• Experiments : Run controlled tests.

Secondary Data Sources

• Government Databases : Use data from government agencies.
• Industry Reports : Access reports from industry groups.
• Academic Databases : Search for papers on JSTOR, Google Scholar, etc.
• Company Reports : Review annual and financial reports.
• Online Databases : Check platforms like Statista and Data.gov.
• Refine Your Search : Use specific keywords.
• Check Data Quality : Ensure reliability and accuracy.
• Cite Sources : Reference all data used.
• Consider Ethics : Follow data protection laws.

These steps will help you find and use reliable data for your research.

Ethical considerations in commerce research

Ethical considerations are crucial in commerce research to ensure integrity and protect participants. Here’s a summary of key points:

Key Ethical Principles

• Informed Consent : Ensure participants understand the research and its risks before agreeing.
• Confidentiality and Anonymity : Protect participant data and keep it private.
• Data Privacy : Handle personal and sensitive information with care.
• Conflict of Interest : Disclose any biases that could affect the research.
• Research Integrity : Be honest and transparent in all aspects of research.
• Participant Welfare : Avoid any harm to participants.

Specific Ethical Concerns

• Market Research : Get honest responses without influencing participants; safeguard consumer privacy.
• Financial Data : Manage sensitive financial information securely.
• Employee Data : Ensure privacy and confidentiality in HR research.
• Research Sponsorship : Avoid bias from funding sources.

Following these ethical guidelines helps maintain trust and advance knowledge in commerce research.

What are the best projects for commerce students?

Here are some project ideas in commerce:

• Analyze a company’s financial performance.
• Study GST’s impact on small businesses.
• Explore cryptocurrency’s effect on finance.
• Investigate fraud prevention in banking.
• Assess financial inclusion in rural areas.
• Look into consumer behavior for sustainable products.
• Evaluate social media marketing for SMEs.
• Develop a brand strategy for a new product.
• Review customer relationship management.
• Analyze influencer marketing’s effect on purchases.
• Assess employee engagement in IT.
• Study diversity and inclusion impacts.
• Review work-life balance in multinational companies.
• Evaluate performance appraisal systems.
• Explore HR’s role in digital changes.
• Study the effects of demonetization in India.
• Examine growth in emerging markets.
• Investigate government’s role in economic development.
• Explore globalization’s impact on small businesses.
• Look into inequality and poverty in India.

Business Management

• Develop a business continuity plan for SMEs.
• Study supply chain management in e-commerce.
• Explore entrepreneurship in rural areas.
• Review corporate social responsibility.
• Analyze AI’s impact on business.

Emerging Trends

• Investigate digital marketing and e-commerce.
• Explore fintech innovations.
• Study sustainable business practices.
• Look into AI applications in business.
• Analyze the sharing economy’s impact.

Choose a topic that interests you and fits your career goals.

How to choose a research topic for a PhD in commerce?

Selecting a PhD research topic in commerce involves thoughtful planning. Here’s a streamlined approach:

• Explore Passions : What areas in commerce excite you?
• Consider Your Background : Build on your existing knowledge.
• Align with Career Goals : Choose a topic that fits your future aspirations.
• Find Research Gaps : Look for areas with limited research.
• Analyze Trends : Understand current developments in commerce.
• Formulate Questions : Identify unanswered questions in your field.

Consider Methodology and Data

• Assess Feasibility : Ensure you can access needed data and resources.
• Choose Methodology : Decide between quantitative, qualitative, or mixed methods.
• Ethical Considerations : Ensure your research adheres to ethical guidelines.

Consult with Experts

• Seek Guidance : Get feedback from professors and mentors.
• Network : Gain insights from industry professionals.

Develop a Clear Research Question

• Formulate a Focused Question : Ensure it is specific and researchable.
• Contribute to Knowledge : Ensure your question adds value to the field.
• Consider Impact : Think about the potential effects of your research.

Evaluate Significance

• Assess Implications : Consider both academic and practical impacts.
• Contribute to the Field : Ensure your research will advance the field of commerce.

Following these steps will help you choose a meaningful and impactful PhD research topic.

In a nutshell, exploring research topics in commerce is both exciting and valuable. Whether you’re looking at finance, marketing, or business strategies, there’s a lot to learn.

These topics help us grasp how businesses operate and adapt, opening doors to fresh ideas and innovations. Staying curious and informed keeps you ahead in a constantly changing world.

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Top 100 Research Topics In Commerce Field

The world of commerce is rapidly evolving. With new technologies, globalization, and changing consumer behaviors, many exciting research topics exist for students and scholars in commerce, business, and related fields. 

In this blog, we will explore some of the current popular 100 research topics in commerce field. Many compelling issues are being examined, from marketing analytics, supply chain optimization, corporate social responsibility, and consumer culture theory. 

The insights from these studies help businesses large and small compete and provide value in the 21st-century marketplace. Whether you are a student looking for gaps in the literature or a professor seeking an understanding of contemporary scholarly discussions, read on for an overview of 100 research topics in commerce field.

Importance of Research Topics in Advancing the Field

Table of Contents

Selecting impactful research topics is crucial for pushing a field forward and generating meaningful discoveries. When researchers identify understudied areas, ask novel questions, or challenge established assumptions, they open up new avenues for exploration. 

This can lead to groundbreaking insights, technologies, and best practices that reshape the landscape. For example, research on neural networks advanced the field of AI by demonstrating the power of deep learning. Studies on CRISPR genome editing revealed new ways to engineer biology. 

Investigations of dark matter and energy furthered our understanding of physics and cosmology. The most influential research topics reflect gaps in current knowledge, address real-world problems, leverage state-of-the-art tools and methods, and catalyze innovation. 

Great care in choosing research questions and framing investigations is necessary to maximize the potential for breakthroughs. Truly transformative research topics inspire collaboration across disciplines to uncover solutions and propel a field forward in exciting new directions.

Emerging Trends in Commerce Research

Here are some key emerging trends in commerce research:

• Personalization – With more customer data available, companies customize each individual’s offers, products, and shopping experiences. Advanced personalization engines leverage AI and machine learning.
• Mobile Commerce – Mobile commerce continues increasing, accounting for over half of e-commerce sales. Mobile optimizations like one-click buying and location-based promotions are essential.
• Voice Commerce – Voice-based interfaces like Amazon Alexa and Google Home enable a new wave of conversational commerce. Brands are exploring voice search, shopping, and customer service applications.
• Social Commerce – Social platforms like Instagram and Pinterest have launched integrated shopping features, allowing seamless browsing and buying. Social influencers are driving purchases, especially among millennials and Gen Z. With the rise of influencer marketing, businesses are increasingly leveraging strategies to engage with their target audience and boost sales, including tactics like collaborating with influencers to promote products and services. Additionally, utilizing techniques to enhance visibility, such as optimizing hashtags and engaging with trending content, can also help businesses to get Instagram followers organically and expand their reach.
• Subscription Models – Subscription commerce services like Amazon Subscribe & Save and Birchbox have gained significant traction. They offer convenience while building customer loyalty.
• Digital and Cashierless Stores – Retailers are testing next-gen physical stores with self-checkout, smart shelves, and AI-powered cameras instead of cashiers. Amazon Go is a pioneer of cashierless stores.
• Augmented and Virtual Reality – AR/VR tools enhance product visualization and online and in-store shopping experiences. For example, trying on makeup virtually.
• Sustainability – Environmentally sustainable practices are increasingly demanded by consumers. Brands respond using recycled materials, minimizing packaging, and tracking supply chain impacts.
• Blockchain – Blockchain can increase transparency and security in product supply chains and transactions. Test applications are emerging in food safety, ethical sourcing, etc.

100 Research Topics In Commerce Field

Here are 100 research topics in commerce field:

• The Impact of E-commerce on Traditional Retail Businesses
• Consumer Behavior in Online Shopping Environments
• Strategies for Enhancing Customer Loyalty in E-commerce
• The Role of the Social Media in the Marketing Strategies for E-commerce Businesses
• Globalization and Its Effects on International Trade
• The Rise of M-commerce: Trends and Opportunities
• E-commerce Security: Challenges and Solutions
• The Influence of a Culture on the Consumer Buying Behavior
• Sustainable Business Practices in the Retail Sector
• The Future of Brick-and-Mortar Stores in the Digital Age
• Mobile Payment Systems: Adoption and Usage Patterns
• Cross-border E-commerce: Opportunities and Challenges
• Personalization in E-commerce: Customizing the Shopping Experience
• Supply Chain Management in E-commerce Businesses
• The Role of Big Data Analytics in Retail Decision Making
• Online Reputation Management for E-commerce Brands
• Omnichannel Retailing: Integrating Online and Offline Channels
• Digital Marketing Strategies for Small Businesses
• E-commerce Adoption in Developing Countries
• Virtual Reality and Augmented Reality in Retail Environments
• Blockchain Technology in Supply Chain Management
• Cybersecurity Risks in E-commerce Transactions
• The Impact of COVID-19 on E-commerce Trends
• Artificial Intelligence in Retail: Applications and Implications
• Influencer Marketing in E-commerce
• Customer Relationship Management (CRM) Systems in E-commerce
• Online Auctions: Evolution and Impact on Consumer Behavior
• The Role of Trust in E-commerce Transactions
• Subscription-based E-commerce Models: Success Factors
• The Sharing Economy: Disrupting Traditional Retail Models
• Personal Data Protection in E-commerce
• Green Marketing Strategies for Sustainable Brands
• Voice Commerce: The Rise of Virtual Assistants in Shopping
• Digital Transformation in the Retail Industry
• Online Reviews and Their Influence on Purchase Decisions
• Artificial Intelligence and Chatbots in Customer Service
• Data Privacy Regulations and Compliance in E-commerce
• Crowdfunding Platforms: Opportunities for Small Businesses
• The Major Role of Influencers in Shaping Consumer Trends
• Online Marketplaces: Competition and Cooperation with Retailers
• The Impact of Free Shipping Offers on Consumer Behavior
• Digital Payment Trends: Mobile Wallets, Cryptocurrencies, etc.
• Customer Experience Management in E-commerce
• Predictive Analytics in Inventory Management
• Ethical Issues in E-commerce: Privacy, Security, and Fairness
• Subscription Box Services: Consumer Trends and Preferences
• Virtual Fitting Rooms: Enhancing the Online Apparel Shopping Experience
• Online Brand Communities: Engagement and Loyalty
• Strategies for Reducing Shopping Cart Abandonment Rates
• The Role of Product Reviews in E-commerce Success
• Social Commerce: Integrating Social Media with E-commerce Platforms
• Psychological Pricing Strategies in E-commerce
• Digital Advertising Effectiveness: Metrics and Measurement
• The Impact of Returns Policies on E-commerce Businesses
• Data-driven Decision Making in Retail
• Influencer Fraud in E-commerce Marketing
• The Role of Subscription Models in Building Recurring Revenue
• Niche E-commerce Markets: Opportunities and Challenges
• Dynamic Pricing Strategies in Online Retail
• Customer Segmentation in E-commerce: Targeting the Right Audience
• Mobile App Engagement Strategies for E-commerce Brands
• The Role of Online Communities in E-commerce Success
• Multi-channel Retailing: Coordinating Sales Across Platforms
• Artificial Intelligence in Personalized Product Recommendations
• The Influence of Visual Merchandising on Online Sales
• Online Reputation and Brand Image Management
• Ethical Consumption in E-commerce: Consumer Attitudes and Behavior
• The Role of User-generated Content in E-commerce Marketing
• Subscription-based Pricing Models: Pros and Cons
• The Impact of Augmented Reality on Retail Sales
• Digital Trust: Building Confidence in Online Transactions
• Online Market Segmentation: Identifying and Targeting Niches
• The Role of Gamification in E-commerce Platforms
• Dynamic Inventory Management in E-commerce
• Digital Marketing ROI: Measuring the Effectiveness of Campaigns
• The Impact of Voice Search on E-commerce SEO Strategies
• Price Discrimination in Online Markets
• The Influence of the Online Product Recommendations on Consumer Choices
• Mobile-first Design: Optimizing E-commerce Websites for Mobile Users
• The Role of Chatbots in E-commerce Customer Service
• E-commerce Platform Selection: Factors Influencing Choices
• The Impact of Social Proof on Online Purchasing Behavior
• Virtual Try-on Technologies: Enhancing the Online Shopping Experience
• The Role of Brand Trust in E-commerce Success
• Dynamic Pricing Algorithms and Their Effects on Consumer Behavior
• The Role of Packaging in E-commerce Branding
• Online Market Entry Strategies for Small Businesses
• The Effect of Artificial Intelligence (AI) on Supply Chain Efficiency
• Subscription-based Business Models: Lessons from Successful Companies
• The Role of Customer Reviews in E-commerce Reputation Management
• Social Media Influencers and Their Effect on Brand Awareness
• Online Personalization Techniques: Tailoring the Shopping Experience
• The Rise of Direct-to-Consumer (DTC) Brands in E-commerce
• The Role of Emotions in E-commerce Purchasing Decisions
• The Impact of Instant Gratification on E-commerce Sales
• Online Payment Security: Preventing Fraud and Identity Theft
• The Role of Data Analytics in E-commerce Fraud Detection
• Mobile-first Payments: Trends and Innovations
• The Impact of Subscription Services on Traditional Retail Models
• Digital Accessibility in E-commerce: Ensuring Inclusivity for All Users

These 100 research topics in commerce field cover a wide range of areas and can inspire research projects at various academic levels.

Key Areas of Research in Commerce

Here are some of the critical areas that commerce research tends to focus on:

Consumer Behavior 

Understanding how consumers make buying decisions, what motivates them, and how cultural, social, and psychological factors influence shopping patterns. Research often utilizes surveys, interviews, focus groups, and data analysis.

Pricing Strategies 

Testing and analyzing pricing models, promotions, and tactics to optimize revenue and profitability. Areas like dynamic pricing, personalized pricing, discounts, and price bundling are examined.

Omnichannel Retailing 

Researching strategies to integrate online, mobile, and brick-and-mortar shopping into a seamless customer experience. Topics include channel integration, order fulfillment, returns, and customer data.

Logistics and Supply Chain Management 

Studying how to optimize product delivery, inventory management, transportation, warehousing, and supply chain transparency. Ensuring efficient order fulfillment is a priority.

Marketing and Advertising

Research into emerging digital marketing tactics, personalization, influencer marketing, and advertising effectiveness across platforms like social media and mobile.

Payments and Transactions 

Analyzing developments in payment processing, point-of-sale systems, payment security, and fraud prevention, especially in e-commerce and mobile settings.

Retail Analytics 

Leveraging data analysis and AI to generate customer and operational insights for merchandising, targeted promotions, labor optimization, and loss prevention.

Retail Technology

Exploring emerging in-store tech like digital signage, intelligent shelves, self-checkout, robotics, and VR and how they impact the customer experience and operations.

Sustainability and Ethics 

Research into sustainable products, ethical sourcing, transparent supply chains, and implementing sustainable practices in retail operations.

Final Remarks

In this blog, we have discussed 100 research topics in commerce field. As this overview demonstrates, the world of commerce presents no shortage of compelling issues for research. From omnichannel retailing to payments, logistics, sustainability, and beyond, impactful research topics abound across the field. 

By selecting questions that address gaps in knowledge, leverage new tools, and catalyze innovation, students and scholars have immense opportunities to generate insights that will help shape the future of business. 

Though an exhaustive list is impossible, the diverse topics covered here aim to ignite ideas for pushing commerce research in new directions. As technologies and markets evolve rapidly, keeping pace with emerging trends will be critical. 

Academics can advance our understanding of modern commerce with rigorous scholarship and interdisciplinary collaboration. I hope you liked this post on 100 research topics in commerce field.

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21+ Best And Interesting Research Topics For Commerce Students In 2023

Choosing a research topic in commerce is a vital step. It’s the compass that guides your academic expedition. In this blog, research topics for commerce students, we delve into the intricacies of this process, offering 21+ captivating ideas for 2023.

Our topics span various subfields, from Accounting and Finance to Marketing and Sales Management. We will also share valuable tips for successfully completing your commerce research and tackling the challenges commerce students face during their research journey.

Stay tuned with us to explore the exciting research topics for commerce students.

What Is Research?

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Research is like being a detective, but instead of solving crimes, you’re solving puzzles about the world. It’s a careful and organized way to find out more about something. Imagine you have a big question, like “How do plants grow?” or “What makes people happy?” Research helps you gather information, like reading books, asking experts, or doing experiments to find answers to your questions. It’s like putting together pieces of a jigsaw puzzle until you see the full picture, and it’s how we learn new things about the world around us.

Importance Of Research In Commerce Studies

Here are some importance of research in commerce studies:

1. Informed Decision-Making

Research in commerce studies provides the information needed to make smart choices, ensuring decisions are based on facts rather than guesswork, which is essential for success.

2. Keeping Up with Trends

Commerce research keeps you updated on what’s new and popular, helping you adapt your products or services to stay appealing and competitive in the market.

3. Solving Problems and Being Creative

Research encourages creative problem-solving, offering fresh ideas and solutions to navigate challenges and improve how you do business.

4. Understanding Your Customers

Your customers’ likes and needs can help you make your products and services better, which will make them happy and keep them coming back.

5. Planning for the Future

Commerce research serves as a crystal ball, helping you prepare for future challenges and opportunities, ensuring you’re ready for what lies ahead.

How To Choose A Research Topic In Commerce?

Choosing a research topic in commerce is a crucial step in the research process. Your topic should be interesting to you and relevant and significant in the field of commerce. Here are seven key considerations to help you select the right research topic:

• Identify Your Interests: Start by exploring your own interests and passion within the field of commerce. Choosing a topic that genuinely excites you will make the research process more enjoyable and productive.
• Review Current Trends: Stay updated on the latest trends and developments in commerce. A relevant and timely topic is more likely to capture the attention of your audience and contribute to the existing knowledge.
• Narrow Down Your Focus: Commerce is a broad field; therefore, it’s essential to narrow down your research focus. Consider specific aspects of commerce, such as e-commerce, international trade, or marketing strategies.
• Research Feasibility: Assess the availability of resources, data, and information for your chosen topic. Ensure you can access the necessary research materials to support your investigation.
• Consider the Impact: Think about the potential impact of your research. Will it address a particular problem, provide practical solutions, or offer valuable insights to the commerce community?
• Consult with Advisors : Talk to your academic teachers or mentors for help. Based on their knowledge, they can give you useful advice and help you narrow down your study topic.
• Pilot Research: Before finalizing your topic, consider conducting preliminary research or a pilot study to gauge the depth and scope of the chosen subject. This can help you refine your focus further.

Tips For Successfully Completing The Commerce Research

Here are some tips for completing the commerce research:

Tip 1: Define Your Research Question Clearly

To complete your commerce research successfully, start by defining your research question clearly. This question will guide your entire study and help you stay focused on what you want to investigate. Ensure it’s specific and well-defined to avoid getting lost in irrelevant information.

Tip 2: Plan Your Research Timeline

Create a research timeline to manage your time effectively. Break down your project into smaller tasks with deadlines. This will help you stay on top of things and avoid rushing at the last minute, giving you more time to do thorough research and analysis.

Tip 3: Gather Reliable Sources

For a successful commerce research project, gather information from reliable sources. Use academic journals, books, reputable websites, and official reports. Citing credible sources will strengthen your research and demonstrate your knowledge.

Tip 4: Analyze and Interpret Data

After gathering information, don’t just show it; look it over and figure out what it means. Explain what the results mean and how they connect to your study question. If they help you get your point across, use charts, graphs, or lists.

Tip 5: Revise and Proofread Your Work

Before submitting your research, take the time to revise and proofread. Check for spelling, grammar, and formatting errors. Ensure your paper flows logically and presents your research in a well-structured manner. A polished final product will leave a positive impression on your readers.

In this section, we will discuss 21+ best and interesting research topics for commerce students in 2023:

I.  Accounting and Finance

Accounting and Finance involve the management of money and resources within an organization. Here are three project topics in this category:

1. Financial Statement Analysis

Financial statement analysis projects focus on evaluating a company’s financial health by examining its balance sheet, income statement, and cash flow statement. It helps in making informed investment decisions or assessing a company’s creditworthiness.

• Ratio analysis
• Trend analysis
• Comparative analysis
• Common-size analysis
• DuPont analysis

2. Budgeting and Forecasting

Budgeting and forecasting projects aim to create accurate financial plans for the future. This is crucial for organizations to allocate resources effectively and achieve financial goals.

• Zero-based budgeting
• Rolling budgets
• Forecasting methods (e.g., time series analysis)
• Budget variance analysis
• Flexible budgeting

3. Risk Management and Insurance

These projects explore strategies to identify, assess, and mitigate financial risks within a business. It also involves examining the role of insurance in managing various types of risk.

• Risk assessment
• Hedging strategies
• Catastrophic risk management
• Types of insurance (e.g., property, liability, health)
• Claims management

II. Business Management

Business management involves overseeing and coordinating various aspects of an organization to achieve its goals. Here are three project topics in this category:

5. Strategic Management

Strategic management projects delve into creating and implementing long-term plans to achieve a company’s vision and objectives. It includes assessing the competitive environment, formulating strategies, and ensuring their execution.

• SWOT analysis
• Porter’s Five Forces
• Strategy formulation models (e.g., Ansoff Matrix)
• Strategy execution and control
• Corporate social responsibility in strategy

6. Leadership and Team Management

Projects in this area explore leadership styles, team dynamics, and how effective leadership can enhance team performance and organizational success.

• Transformational leadership
• Conflict resolution
• Motivation and empowerment
• Building high-performance teams
• Leadership ethics

7. Change Management

Change management projects focus on planning and implementing organizational changes. It involves understanding the psychology of change, communication strategies, and overcoming resistance.

• Kotter’s 8-Step Change Model
• Change communication plans
• Employee resistance and engagement
• Change metrics and evaluation
• Change leadership roles

III. Economics

Economics examines how societies allocate resources and make choices. Here are three project topics in this category:

8. Microeconomics of Consumer Behavior

Projects in this area explore how individuals make choices regarding consumption, budgeting, and the impact of factors like prices and income on these choices.

• Utility theory
• Consumer preferences
• Budget constraints
• Price elasticity of demand
• Consumer surplus

9. Macroeconomic Policy Analysis

For these projects, you have to look at how fiscal and monetary policies, among other things, affect the economies of different countries. It looks at how they affect progress and economic stability.

• Monetary policy tools (e.g., open market operations)
• Fiscal policy tools (e.g., taxation)
• Inflation targeting
• Exchange rate policies
• Economic growth models

10. Environmental Economics

Environmental economics projects explore the economic aspects of environmental issues, including resource allocation, externalities, and the design of policies to address environmental challenges.

• The Tragedy of the Commons
• Carbon pricing mechanisms
• Cost-benefit analysis of environmental projects
• Emission trading systems
• Sustainable Development Economics

IV. E-Commerce and Information Technology

E-Commerce and Information Technology focus on online business operations and the use of technology in modern commerce. Here are three project topics in this category:

11. E-Commerce Website Development

Projects in this area involve designing, developing, and optimizing e-commerce websites, considering user experience, security, and effective product listings.

• User interface design
• Shopping cart functionality
• Payment gateway integration
• Mobile-responsive design
• Search engine optimization (SEO)

12. Cybersecurity in E-Commerce

These projects address the critical need for cybersecurity in the e-commerce sector, including risk assessments, encryption, and fraud prevention strategies.

• Data encryption protocols
• Payment card security standards (PCI DSS)
• Phishing and identity theft prevention
• Penetration testing
• Regulatory compliance (e.g., GDPR)

13. Big Data and Analytics in E-Commerce

Big data projects explore the collection and analysis of large datasets to gain insights into consumer behavior, optimize supply chains, and improve decision-making.

• Data mining
• Customer segmentation
• Predictive analytics
• Recommendation engines
• Market basket analysis

V. Entrepreneurship and Small Business Management

Entrepreneurship and small business management focus on the creation and operation of small businesses. Here are three project topics in this category:

14. Business Plan Development

Projects in this area involve creating comprehensive business plans that cover market analysis, financial projections, and strategies for success.

• Market research and validation
• Financial forecasts
• Marketing strategies
• Operational plans
• Exit strategies

15. Startup Financing and Funding

These projects explore various sources of capital for startups, such as venture capital, angel investors, loans, and crowdfunding.

• Pitching to investors
• Equity financing
• Debt financing
• Crowdfunding platforms
• Bootstrapping strategies

15. Small Business Marketing Strategies

Marketing projects focus on cost-effective strategies for small businesses, including digital marketing, social media, content marketing, and customer relationship management.

• Social media advertising
• Email marketing
• Content marketing
• Customer retention strategies

VI. Global Business and International Trade

Global business and international trade explore the dynamics of commerce on a global scale. Here are three project topics in this category:

16. Market Entry Strategies for Foreign Markets

Projects in this area examine the different methods and considerations for entering and expanding into international markets, including exporting, franchising, joint ventures, and mergers and acquisitions.

• Market research and selection
• Entry mode analysis
• Legal and cultural considerations
• Global branding

17. Global Supply Chain Management

These projects delve into the complexities of managing global supply chains, optimizing logistics, and mitigating risks associated with international sourcing and distribution.

• Supply chain visibility
• Inventory management
• Logistics and transportation
• Vendor relationship management
• Risk mitigation strategies

18. International Trade Policy and Agreements

This area explores the role of government policies and international agreements in shaping trade relations between countries and regions.

• Trade barriers (e.g., tariffs, quotas)
• Regional trade agreements (e.g., NAFTA, EU)
• Dispute resolution mechanisms (e.g., WTO)
• Trade liberalization
• Trade compliance and documentation
• Export-import regulations
• Trade finance and letters of credit

VI. Law and Commerce

Law and commerce explore the legal framework businesses operate within. Here are three project topics in this category:

19. Business Contracts and Negotiation

Projects in this area examine the principles of contract law, negotiation strategies, and the drafting of effective business contracts to protect the interests of all parties involved.

• Elements of a contract
• Contract enforcement
• Contract negotiation tactics
• Boilerplate clauses
• Remedies for contract breaches

20. Intellectual Property Rights

These projects focus on understanding and protecting intellectual property rights, including trademarks, patents, copyrights, and trade secrets, to safeguard a company’s innovations and creative works.

• Trademark registration
• Patent application process
• Copyright infringement
• Trade secret protection
• IP licensing and litigation

21. Business Ethics and Corporate Social Responsibility (CSR)

Examining the ethical dimensions of commerce, these projects address corporate social responsibility, ethical decision-making, and the legal aspects of ethical business practices.

• Ethical theories (e.g., utilitarianism, deontology)
• CSR strategies
• Whistleblowing and ethical reporting
• Environmental regulations
• Ethical codes of conduct

VI.  Marketing and Sales Management

Marketing and sales management focus on promoting products and services and driving revenue growth. Here are three project topics in this category:

22. Digital Marketing and Social Media Strategy

Projects in this area explore the use of digital channels and social media platforms for marketing, including content creation, advertising, and audience engagement.

• Social media marketing
• Content creation and curation
• Search engine marketing (SEM)
• Influencer marketing
• Analytics and ROI measurement

23. Consumer Behavior Analysis

These projects delve into understanding the psychology and behavior of consumers to develop effective marketing strategies and product positioning.

• Market segmentation
• Consumer decision-making process
• Brand loyalty and perception
• Pricing strategies
• Neuromarketing techniques

24. Sales Force Management and Sales Techniques

Examining the strategies and tactics for building and managing successful sales teams, these projects explore techniques for increasing sales revenue.

• Sales coaching training and development
• Sales performance metrics
• Customer relationship management (CRM)
• Sales prospecting and lead generation
• Sales closing techniques

Challenges Face By Commerce Students In Research And Overcome Techniques 

Here are some challenges that are faced by commerce students in research:

1.  Lack of Research Skills

Many commerce students face challenges in conducting research due to a lack of research skills, such as finding relevant sources and data, and structuring their work effectively.

Overcome Technique

• Take research skills workshops.
• Seek guidance from professors or librarians.
• Practice by starting with smaller research projects.

2. Time Management

Balancing research with coursework and other responsibilities can be difficult for commerce students, leading to time management challenges.

• Create a study schedule and stick to it.
• Break research tasks into smaller, manageable chunks.
• Use time management tools and apps.

3. Data Collection and Analysis

Many commerce students struggle with gathering and analyzing data, as it can be overwhelming and complex.

• Learn statistical tools and software.
• Collaborate with experts in data analysis.
• Seek mentorship for guidance on data handling.

4. Writing and Presentation

Communicating research findings effectively through writing and presentations can be a challenge for commerce students.

• Take writing and presentation courses.
• Practice concise and clear communication.
• Use templates and guidelines for structuring papers and presentations.

5. Lack of Motivation

Staying motivated throughout the research process can be a hurdle, particularly when facing setbacks or obstacles.

• Set clear goals and rewards.
• Find a study group or research partner for mutual motivation.
• Remember the long-term benefits of your research for motivation.

Research topics for commerce students serves as a valuable compass for budding commerce scholars. We’ve unveiled the significance of research, emphasizing its role in enhancing understanding and driving innovation in this field. Selecting a research topic is a pivotal step, and we’ve provided a diverse array of 21+ engaging research topics for commerce students, ensuring ample choices for 2023.

Furthermore, we’ve shared practical tips for successful research completion and addressed common challenges faced by commerce students, offering effective techniques for overcoming them. With this guide, you’re well-equipped to embark on your research journey, unlocking the door to discovery and academic achievement in the realm of commerce.

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Best 20 Project Topics & Ideas for Commerce in 2024

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• 4, August 2024

Introductions to Impactful Project Topics for Commerce

Project topics for commerce students are one of the most crucial aspects to think about during semesters, as choosing the best and industry-based topics can not only help to ace the project sessions but also gain an in-depth understanding of various fundamentals prevailing in today’s commerce world.

Choosing the most unique and effective one among various project topics for commerce students is challenging but can create an ever-lasting impression on your professors while enhancing your understanding and knowledge about numerous facets of the commerce world. 

So, if you are looking for project topics for commerce -related concepts that are unique and can add value to your upcoming semester, then put an end to your rigorous Google search and research as we have freshly curated 20 ideas and project topics for BCom students , that can help you stand out among your mates. 

In 2024, many new project topics for commerce students have emerged. Here are the top ones:

1. Impact of Digital Payment Systems on Small Businesses

The use of digital payment systems has increased worldwide, particularly among small firms. This study investigates how digital payment services such as PayPal, Square, and mobile wallets affect the operations, customer experience, and financial management of small businesses. 

Research methods that can used while working on such project topics for commerce students  are:

• Surveys and interviews with small business owners.
• Case studies of individual businesses.
• Analysis of transaction data before and after the adoption of digital payment systems.

2. E-commerce Trends and Consumer Behaviour

E-commerce is expanding rapidly, impacting consumer behaviour and corporate strategies. This research looks at current e-commerce trends and how they affect customer purchasing behaviours. Additionally, It will also look into consumer behaviour patterns, preferences, and the psychological variables influencing online shopping. By analyzing these trends and behaviours, you can derive valuable insights into how organizations may modify their tactics to meet changing consumer expectations.

Such project topics for BCom students include research methods such as:

• Analysis of e-commerce sales data.
• Surveys of customer preferences and behaviours.
• Case studies about successful e-commerce businesses.

3. Corporate Social Responsibility (CSR) and Customer Perception

CSR has become a crucial part of company strategy. Such project topics for commerce students look at how CSR initiatives affect consumer perception and brand loyalty.

This project entails research work with the help of:

• Surveys and focus groups with consumers.
• Analysis of CSR reports and brand reputation indices.
• Case studies of companies with notable CSR programs.

4. Financial Inclusion: The Role of Microfinance

Microfinance promotes financial inclusion, particularly in developing economies. This project focuses on the impact of microfinance organizations in increasing financial access for underprivileged groups. 

Research methods that can be used in such project topics for BCom students are:

• Field research and interviews with microfinance beneficiaries.
• Analysis of microfinance institution performance data.
• Comparative studies of different microfinance models.

5. Sustainable Supply Chain Management

Sustainability in the field of supply chain management is becoming more significant. This project looks at how organizations incorporate sustainability into their supply chain practices.

Research methodologies that can be used in this project are:

• Case studies of organizations using sustainable supply chains.
• Surveys on consumer attitudes regarding sustainable products.
• Analysis of supply chain sustainability reports.

6. Artificial Intelligence in Financial Services

AI is transforming financial services, ranging from banking to investment management. This study looks into the use and impact of AI in the financial sector.

For such type of project topics, data can be collected through the following:

• Case studies of financial institutions using AI.
• Interviews with industry experts.
• Analysis of AI implementation outcomes in financial services.

7. The Role of Blockchain in Enhancing Security and Transparency in Commerce

Blockchain technology promises to improve commercial security and transparency. This project will help you navigate the possibilities and challenges of blockchain deployment.

For this project, data can be collected with the help of the following:

• Analysis of blockchain technology use cases.
• Surveys on the perception and adoption of blockchain.

8. Consumer Attitudes Toward Ethical Branding

Ethical branding is increasingly affecting consumer decisions. This project delves into consumer sentiments towards brands that prioritise ethical behaviour.

Such project topics for BCom students can include:

• Surveys and focus groups with customers.
• Analyse case studies related to ethical branding. 
• Comparison of consumer sentiments toward ethical and unethical brands.

9. The Influence of Social Media Marketing on Consumer Behaviour

Social media marketing has a significant impact on consumer behaviour. This research investigates the efficacy and strategy of social media marketing.

These types of project topics for BCom students can involve:

• Data analysis for social media marketing.
• Surveys of consumer responses to social media marketing.
• Interviews with marketing experts.

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10. Future of Remote Work and Its Impact on Business Operations

Remote employment has become a major trend, altering business operations. This research looks at the future of remote work and its implications for enterprises.

This project can include:

• Surveys and interviews with remote workers and employers.
• Analysis of Remote work productivity data. 
• Case studies of organizations that effectively implemented remote work practices.

11. Transformation of Retail Industry: From Brick-and-Mortar to Omnichannel Models

The retail industry is shifting from traditional brick-and-mortar businesses to omnichannel tactics. This research looks at how merchants combine online and offline channels to improve customer experience.

This research project can collect data through:

• Analysis of omnichannel retail strategy.
• Surveys on consumer shopping preferences.
• Interviews with retail experts.

12. The Impact of Cryptocurrency on Global Financial Markets

Cryptocurrencies are having a huge impact on the global financial market. This study looks at the dynamics and ramifications of cryptocurrency adoption.

This project can include data from the following:

• Data analysis from the Bitcoin market.
• Interviews with financial professionals.
• Comparative study on various cryptocurrencies.

13. Consumer Preferences for Green and Sustainable Products

Consumer demand for sustainable and green products is increasing. This project topic for commerce students looks at customer preferences and the market for sustainable products.

This research project might include data like:

• Analysis of market trends for sustainable products.
• Interviews with companies that specialize in green products.

14. The Role of FinTech in Modern Banking

FinTech is transforming modern banking, offering new services and improving efficiency. This project explores the role and impact of FinTech innovations.

Some of the research methods that can be included in this project:

• Analysis of FinTech adoption in banking.
• Interviews with banking and fintech specialists.
• Surveys on consumer use of FinTech services.

15.Marketing Strategies for Entering New Markets

Emerging markets provide enormous growth potential for enterprises. This initiative looks at effective marketing tactics for entering certain sectors.

Research methods that can be used:

• Analysis of market entry methods.
• Interviews with business owners and marketing experts.
• Case studies of businesses in emerging markets.

17. Consumer Behaviour Analysis in 2024

The COVID-19 pandemic has drastically impacted consumer behaviour and habits. So, this project will delve into consumer behaviour analysis in the new-age market, the post-pandemic Era.

Research methods that can be used in the project are:

• Surveys on post-pandemic consumer behaviour.
• Analysis of sales and consumer data.

18. Impact of Global Trade Policies on Emerging Markets

This project explores how global trade policies affect emerging markets economies, emphasising trade balances, foreign investment, and GDP growth.

Such project topics for commerce students must include:

• Analysis of trade data from international databases and reports.
• Case studies of emerging markets affected by trade policies.
• Interviews with trade experts and economists.
• A literature review of academic and industry literature on global trade policies.

19. Impact of Global Trade Policies on Emerging Markets

• Case Studies of companies that have successfully implemented Big Data strategies.
• Interviews with data scientists and business analysts.
• Survey businesses on their use and outcomes of Big Data initiatives.
• Data Analysis of Big Data initiatives using statistical tools.

20. Ethical Investing and Its Impact on Financial Markets

• Data Analysis of Ethical Investment Portfolios.
• Surveys investors on their motivations and satisfaction with ethical investing.
• Interviews with fund managers and financial advisors.
• Case Studies of successful ethical investment funds.

So now, you can easily pick the best one from the above project topics for commerce students that suits your needs and aligns with your knowledge and understanding.

There are many new-age project topics for commerce students that can help you stand ahead of the competition while you pursue your BCom degree.  To learn more about such projects and the intricacies of the commerce world, you can enroll in the Online B.Com Programme – Manipal University Jaipur .

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Ph.D in Commerce Subjects and Syllabus

The PhD in Commerce syllabus is three to five years long spread across six to ten semesters. The PhD in Commerce subjects aim to introduce students to all the important aspects of commerce, finance, business and entrepreneurship. PhD in Commerce course subjects include Introduction to Research Methodology, Data Analysis for the Research Methods, and Data Collection and Sampling. They also develop business-based intellectual and interpersonal skills. 

Semester Wise PhD Commerce Syllabus

The subjects in PhD Commerce are taught in a time span of three to five years. The syllabus of PhD in Commerce is designed to help students learn about commerce in great detail and depth. The PhD Commerce course gives the students a very in-depth and clear understanding of the course and the subject.

The core subjects are subjects considered important and foundational for the education of the students. The elective subjects make the coursework flexible and diverse. Listed below are the subjects of PhD in Commerce according to the semesters:

PhD Commerce Subjects

The PhD in Commerce subjects are aimed to introduce the students to all the important aspects of the world of commerce, business, finance, and economics. The doctorate course is a three to five-year-long course, divided into six to ten semesters.

There are both core and elective subjects part of the curriculum. The core subjects are subjects that are considered essential for the learning of the students. The elective subjects are subjects that make the coursework flexible and diverse. Listed below are the core subjects that the students get a chance to study:

• Contemporary Research in Accounting
• Capital Market Theories
• Basic Economic Concepts
• Accounting Theory
• Corporate Finance Theories
• Contemporary Management Theory

PhD Commerce Course Structure

The PhD in Commerce is divided into six semesters spread across a time period of three years. The PhD Commerce course structure consists of both core and elective subjects as part of the curriculum.

Since the PhD Commerce course is a doctorate program that has a research-based study, at the end of the education, students are expected to work on a research project. The course structure is given below:

• VI Semesters
• Core Subjects
• Elective Subjects
• Research Project

PhD Commerce Teaching Methodology and Techniques

PhD Commerce teaching methodology is predominately traditional classroom teaching methods. The course is a primary research-based course, due to which the traditional classroom teaching helps the students to learn about concepts in greater depth and detail. Listed below are the teaching methodology and strategies in general:

• Theory Papers
• Group Discussions

PhD Commerce Projects

When pursuing the PhD in Commerce, the students are expected to work on a research project in their final semester. The PhD project topics in Commerce are decided by the students based on their specialization. Listed below are the list of PhD topics in Commerce previously researched by the students:

PhD Commerce Reference Books

There are many PhD in Commerce books available for the students to purchase or rent in the market. These books can be a useful resource for the students, as they can help students with their studies and research. Additionally, these books help the students ace the course and exam well. Listed below are some of the popular PhD Commerce books:

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Major Research Areas in Faculty of Commerce

•  Consumer Behaviour in Online and Off-line Platforms, Retail Business, Marketing Communication, Service Quality, Digital Marketing, Consumer Ethnocentrism, CRM.
• Sustainable Development, Sustainability, Green and Organic Products.
• Global Financial System, Financial Derivatives and Risk Management, Strategic Finance, Financial Economics.
• Advanced Economic Analysis, Monetary Theory & Practice, Transport Economics and Logistics, Quantitative Techniques for Economic Analysis, Demographic and Population Studies.
• Employee Empowerment, Leadership, Conflict, Employer Branding, Green HRM, Emotional Intelligence, Work-Life Balance, Stress Management, Ethics.
• Foreign Trade Policy Procedures & Documentation, International Trade & Banking, International Logistics, FDI.
• Small Business & Entrepreneurial Skills, Entrepreneurship, Family Business, Banking, Insurance.
• Data Mining, Soft Computing, Cloud Computing.
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School of Business

PhD in Business

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Research Topics

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The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.

• Accounting standards-setting
• Analyst forecasts
• Corporate financial reporting issues
• Initial Public offerings
• Internal control
• Mergers and acquisitions
• Securities regulation in international capital markets
• Taxes and business decisions
• Asset pricing models
• Corporate management behavior
• Risk management
• Corporate governance
• Financial distress and default
• Credit risk
• International finance
• Macro finance
• Real options
• Institutional investors
• Mutual funds
• Hedge funds
• Market efficiency
• Cost of capital
• Bank competition
• Culture and finance
• Environmental impacts on real estate value
• Capital structure
• Dividend policy
• Insurance markets
• Healthcare finance
• Teams in organizations
• Empowerment and empowering leadership
• Social networks
• Multi-level theory
• Strategic entrepreneurship
• Corporate alliance and networks
• Learning process
• Creativity and innovation
• Strategic human resource management
• International expansion
• Long-term decision making
• Big data anlytics, Branding in developed and emerging markets
• Cross-cultural research
• Cognitive computing applications
• Consumer search and decision  making
• Consumer social networks and social media
• Creativity, identity and emotions
• Digital marketing and analytics
• Digital strategies for customer relationship management
• E-commerce and online retailing
• Global citizenship and consumer behavior
• International marketing
• Interpersonal social networks and social capital
• Marketing-finance interface
• Mobile and digital marketing
• Sales management and innovation
• Product design
• Social interaction and peer effects
• Quality and innovation

Operations & Information Management

• Auction theory and applications
• Database design and security
• Database management
• Distributed computing and client/server technology
• Electronic commerce
• Economics of information and information systems
• Healthcare information systems
• Management of technology
• Manufacturing systems, planning and strategy
• Supply chain management
• Telecommunication and network modeling and analysis
• Applications of operations research and other optimization techniques to areas such as product design, production scheduling, and facility location