frozen food research

In addition to having access to the members-only Circana Data Dashboard , powered by Unify, NFRA conducts research and state of the industry reports to provide valuable, broad-based insights on how the frozen and refrigerated food departments are positioned best for sustained growth. Check out our latest research below:

2024 consumer research, new data from atomik research national ice cream month survey data: americans say it isn’t summer without ice cream.

NFRA commissioned Atomik Research to conduct a survey of 2,005 United States adults. The margin of error is +/- 2 percentage points with a confidence level of 95 percent. Top stats revealed:

• Nearly 3 in 4 adults (72%) say a summer meal isn’t complete without ice cream for dessert.
• More than 2 in 3 adults (68%) say that hearing an ice cream truck makes them feel nostalgic, which often leads to making a trip to a grocery store to purchase ice cream.
• 70% of adults say they enjoy experimenting with new and unconventional ice cream flavors.
• More than 4 in 5 Gen Z adults (83%; n=338) and millennials (81%; n=562) say they are willing to pay more for premium ice cream made with high-quality ingredients.

Explore more statistics and data collected here:

New Data from Atomik Research June Dairy Month Survey Data: Innovation and Health Benefits Drive Consumer Purchases, with Gen Z and Millennials Leading the Trend

• 61% of U.S. adults say they often purchase dairy and dairy alternatives on the same trip to the grocery store.
• More than 2 in 5 U.S. adults (43%) say they purchase dairy alternatives on every trip or every other trip to the grocery store. More widely, 71% of U.S. adults say they purchase dairy alternatives occasionally or more.
• 2 in 5 U.S. adults (40%) describe themselves as a “flexitarian.”
• Nearly 4 in 5 U.S. adults (79%) indicate they are impressed by advancements in dairy alternatives that have a taste comparable to real dairy products.

New Data from Atomik Research March Frozen Food Month Survey Data: A Staple in any Climate

Through our ongoing partnership with 4media, NFRA tapped into over 2,000 consumers’ habits when shopping the frozen food aisle and preparing meals with a recent online survey for upcoming March Frozen Food Month. Top stats unveiled included:

• More than 4 in 5 adults (83%) say that frozen food makes it easier to meal plan.
• Nearly 2 in 3 adults (64%) say that buying frozen foods helps them combat rising costs of groceries.
• More than 3 in 5 adults (61%) say that having frozen options on hand makes eating a nourishing breakfast easier.
• Nearly 4 in 5 parents (79%; n=1,003) say that it is easier to be a parent when you have frozen options on hand.
• 81% of adults say that having their favorite foods in the freezer keeps them from ordering out more often.

New Data from Atomik Research ReDiscover Inspiration in the Dairy and Frozen Food Aisles

The new year is underway and our ReDiscover consumer survey garnered insights on consumers and their goals for the new year – whether it’s focusing on healthier habits, cleaner eating, or following a balanced budget. We shared how the dairy and frozen food aisles are a key place for consumers to start their journey. Explore stats on eating habits, mealtime preferences, and more with our latest research and interactive landing page:

2023 Consumer Research

New data from atomik research shifting consumer eating and grocery shopping habits: new opportunities for frozen and refrigerated foods.

NFRA partnered with Atomik Research, a full-service creative market division of 4media group, to conduct a comprehensive research campaign to better understand consumers’ at-home and in-store behaviors specific to frozen and refrigerated foods post-pandemic. Findings from qualitative interviews identified key themes in behaviors and attitudes that were used to inform an online survey. These primary methodological approaches were also informed by a secondary methodological approach that leveraged syndicated social and news media data – a social and news media landscape analysis.

Excel files will open in your Downloads folder

Additional Research

• NFRA Data Dashboard
• Press Releases
• Member Communications
• Infographics

National Frozen & Refrigerated Foods Association 4755 Linglestown Rd., Suite 300 Harrisburg, PA 17112 Phone: 717-657-8601 Fax: 717-657-9862 [email protected]

• Annual Promotions
• PR Campaigns
• Industry Resources

Connect with Easy Home Meals

Visit our consumer website,  EasyHomeMeals.com ! We connect with social communities with engaging content and grow our audiences through several social media channels:

• Policy Statements
• Job Listings
• Year in Review
• Latest News
• Press Credentials
• Voice of The Food Industry Blog
• Top Sellers
• How to Place an Order
• Asset Protection and Grocery Resilience Conference
• Biotechnology Vocabulary
• Biotechnology Frequently Asked Questions
• Bioengineering aka GMO
• Gene Editing
• The FoodKeeper
• Sustainability
• Hurricane Resources
• Diversity, Equity & Inclusion
• Feeding Assistance Toolkit
• White House Conference on Hunger, Nutrition and Health
• Food Price Inflation
• UPC Random Weight Perishables
• FreshForward
• Frozen Foods
• Food for Health
• Independent Operator
• Product Code Dating
• GMO Labeling
• Labor & Employment
• Omnichannel
• SmartLabel® Implementation Recommendations
• Supplier Diversity On-Demand Recording
• Supply Chain Forum
• MarkeTechnics
• Supermarket Employee Day
• Store Manager Awards
• U.S. Grocery Shopper Trends
• Food Retailing Industry Speaks
• The Food Retailing Industry Speaks
• Grocery Store Chains Net Profit
• Average Total Store Size – Square Feet
• Food Industry Glossary
• Conferences
• Digital Seminars
• On-Demand Learning
• Future Leaders eXperience
• Food Retail Leader Certificate
• Retail Management Certificate
• Food Safety News
• Backgrounders
• SafeMark Food Safety Training
• Safe Quality Food Institute
• Partnership For Food Safety Education
• Food Protection Committee Portal
• FSMA Resource Center
• Traceability Rule
• Priority Issues
• Issue Papers
• State Associations
• Government Relations Newsletters
• FoodPAC and FMI LEAD Fund
• Government Relations Staff
• Voting Resources
• Advocacy Center
• FMI v. Argus Leader
• Newsletters
• Directories
• Executive Leadership Awards
• Share Groups
• Frequently Asked Questions
• FMI Foundation
• Family Meals
• Sponsorships & Advertising
• Best Practices

New Frozen Foods Research Reveals Steady Shopping Behavior among Americans

2023 power of frozen in retail shows shopper trends, identifies opportunities for retailer success.

Austin, Texas - New research finds that frozen foods maintain their relevance to grocery shoppers and offer a suite of valuable benefits that meet their mealtime needs. The third edition of the Power of Frozen in Retail , released today by the American Frozen Food Institute (AFFI) and FMI – The Food Industry Association , reports that frozen food sales reached $74.2 billion over the last year and that the core consumer audience remains steady, indicating a bright future ahead for performance. In a survey of more than 1,700 consumers, respondents indicated they find value in frozen foods as total meal solutions that save them time, are easy to prepare, and meet their taste expectations.

“The Power of Frozen in Retail shows that the category retains reliable performance and draws consistent core shoppers since before 2020, creating predictability for retailers and opportunities for future success,” said AFFI president and CEO Alison Bodor. “Frozen foods offer the complete package of solutions for today’s shoppers.”

Frozen food’s core consumers, defined as those who consume these foods daily or every few days, held at 38% of all shoppers. In addition to appreciating the convenience and time-savings made possible by frozen foods, the core consumer also reports enjoying the quality and nutrition found in the frozen food aisle.

New this year, the Power of Frozen in Retail also showcases merchandising and retailing scenarios that may help spur additional trial and usage among shoppers. This includes tips and scenarios that retailers can take straight to the store, such as cross-merchandising ideas and secondary co-locations for frozen products. The report also includes insights on consumer demands that can help inspire new product assortment strategies, such as packaging trends.

“For food retailers, this report is filled with ideas on how to meet the shoppers’ evolving perception of value,” shared Rick Stein, vice president of industry relations at FMI. “Shoppers are looking beyond price and quality and considering the experience, convenience and relevance that products and their grocery store offer them. For shoppers, frozen foods help meet this new definition of value.”

The new research also identified that consumers turn to the frozen food aisle as they look for better-for-you products. The majority (66%) of core consumers are more likely to believe that the frozen food department offers a wide variety of better-for-you options. Additionally, nearly three-quarters of shoppers occasionally or frequently look for better-for-you attributes when purchasing frozen foods. 

“Both core consumers and the general shopper are looking for frozen foods that meet their specific lifestyle,” added Bodor. “With a range of products available in the frozen food aisle, the category is filled with options frozen at the peak of freshness and providing quality nutrition.”

Consumers also plan to continue their purchases of frozen foods into the future, with 94% predicting to buy the same or more frozen products in the coming months. Alongside a consistent core consumer base, the data illustrates a core consumer audience that appreciates the value they find in frozen foods.

“Frozen foods remain relevant to shoppers through product innovation, variety and important attributes like sustainability and health and well-being. Frozen foods continue to be essential to shoppers and there is an opportunity for food retailers to apply the insights from core frozen food shoppers to other shoppers and see real gains,” said Stein. 

The third edition of the Power of Frozen in Retail was unveiled at the Frozen IQ conference in Austin, Texas, to an audience of frozen manufacturers and retail leaders. The research was conducted by 210 Analytics and is made possible by Brecon Foods, Hillphoenix, Nortera and Wawona Frozen Foods. A gratis copy of the report is available to the media by contacting AFFI or FMI.

The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace. www.affi.org  

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org  

• Privacy Policy
• Terms of Use

© FMI All rights reserved.

Website design by Matrix Group International, Inc. ®

Terms of Use | Privacy Policy

Sign Up for the

FREE daily briefing on top stories in food retailing.

• fmi-icon-frozen-goods
• fmi-icon-workforce
• fmi-icon-certificate
• fmi-icon-pharmacy
• fmi-icon-food-safety
• fmi-icon-asset-protection
• fmi-icon-education force-icon-3
• fmi-icon-research
• fmi-icon-government-affairs
• fmi-icon-get-involved
• fmi-icon-industry-topic force-icon-3
• fmi-icon-labeling
• fmi-icon-corporate-social-responsibility
• fmi-icon-payments
• fmi-icon-crisis-management
• fmi-icon-private-brands
• fmi-icon-food-assistance
• fmi-icon-supplier-diversity
• fmi-icon-fresh-foods
• fmi-icon-supply-chain
• fmi-icon-general-merchandise
• fmi-icon-technology
• fmi-icon-health-wellness
• fmi-icon-total-store-collaboration
• fmi-icon-Health-Reform
• fmi-icon-wage-labor
• fmi-icon-independent-operator
• fmi-icon-wholesaler-topic
• fmi-icon-newsroom force-icon-3
• fmi-icon-tax-reform
• fmi-icon-about_icon force-icon-4
• fmi-icon-about_icon
• fmi-icon-cart
• fmi-icon-blog_icon force-icon-5
• fmi-icon-Communications
• fmi-icon-omnichannel
• fmi-icon-biotechnology-topic

An official website of the United States government

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock Locked padlock icon ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Publications
• Account settings
• Advanced Search
• Journal List

Changes during Food Freezing and Frozen Storage

Maria giannakourou, petros taoukis.

• Author information
• Article notes
• Copyright and License information

Correspondence: [email protected]

Received 2021 Oct 8; Accepted 2021 Oct 11; Collection date 2021 Nov.

Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( https://creativecommons.org/licenses/by/4.0/ ).

Multiple factors can directly influence frozen food quality, during processing and post-processing, in the cold chain. There is a great interest in investigating, understanding, and ultimately quantitatively expressing the effect of the quality determining factors with regards freezing method applied, ice crystal morphology, food microstructure, glass transition phenomena, temperature and temperature fluctuations during distribution and storage. This can contribute to the improvement of the freezing process and the subsequent handling, aiming at optimum frozen product quality from process to final use or consumption. In this context, this Special Issue “Changes during Food Freezing and Frozen Storage” comprises research papers and review articles focused on the different phenomena observed during food freezing and subsequent storage.

Roos (2021) [ 1 ] authoritatively and comprehensively covered glass transition and re-crystallization phenomena of frozen materials and their effect on frozen food quality. The article highlights factors leading to the formation of non-crystalline, freeze-concentrated structures in food freezing and the physicochemical properties of frozen materials with non-crystalline phases, including solute and solvent recrystallization phenomena affecting frozen food characteristics and quality.

Neri et al. (2020) [ 2 ] critically reviewed the effect of cryoprotectants, freezing process and frozen storage on the antioxidant activity of plant foods. Cryoprotectants, and their role in the preservation of the antioxidant activity of vegetables and fruits and their main derivatives (e.g., juices or pulps), is presented in depth.

Giannakourou et al. (2020) [ 3 ] reviewed research progress on the osmo-dehydrofreezing of food products, aiming to improve frozen food quality and stability, during long-term frozen storage. The effect of this combined process on different quality indices was approached in an integrated approach, aiming at an efficient design of the process and assessment of the osmo-dehydrofrozen product quality during processing, storage, and distribution in the cold chain.

By implementation of kinetics on quality degradation and shelf life prediction of frozen foods, Tsironi et al. (2021) [ 4 ] developed mathematical models to describe the effect of variable storage conditions on the quality of frozen fish and validated their applicability as effective predictive tools for frozen chain monitoring and management.

The subject of shelf life estimation of frozen meat products was studied by Leygonie et al. (2020) [ 5 ]. The interaction between different rates of freezing and thawing on whole ostrich moon steaks was investigated, in order to establish a combination or singular main effect that minimizes thaw loss and maximizes the retail display shelf life regarding moisture loss, color, lipid oxidation, and tenderness.

The reliable prediction of frozen food shelf life, at any point in the actual cold chain, was addressed by Giannakourou and Taoukis (2020) [ 6 ]. A holistic approach to shelf life calculations through a double Monte Carlo technique was applied to frozen food kinetics data, accounting for kinetic parameter uncertainty and temperature variability at all stages of the cold chain. Assessment of the factors affecting shelf life calculations through a sensitivity analysis provides a tool for reliable management and optimization of the frozen food cold chain.

In summary, the Special Issue “Changes during Food Freezing and Frozen Storage” evidences the great importance of investigating the impact of the freezing process and frozen storage conditions on food quality and shelf life and building this knowledge into effective mathematical tools that can lead into a quantitative assessment of process and post-process quality determining parameters. This will ultimately support the optimized management of the cold chain from production to use.

Author Contributions

M.G. and P.T. are participated in manuscript wiring of this editorial. All authors have read and agreed to the published version of the manuscript.

Conflicts of Interest

The authors declare no conflict of interest.

Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations All authors have read and agreed to the published version of the manuscript..

• 1. Roos Y.H. Glass Transition and Re-Crystallization Phenomena of Frozen Materials and Their Effect on Frozen Food Quality. Foods. 2021;10:447. doi: 10.3390/foods10020447. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• 2. Neri L., Faieta M., Di Mattia C., Sacchetti G., Mastrocola D., Pittia P. Antioxidant Activity in Frozen Plant Foods: Effect of Cryoprotectants, Freezing Process and Frozen Storage. Foods. 2020;9:1886. doi: 10.3390/foods9121886. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• 3. Giannakourou M.C., Dermesonlouoglou E.K., Taoukis P.S. Osmodehydrofreezing: An Integrated Process for Food Preservation during Frozen Storage. Foods. 2020;9:1042. doi: 10.3390/foods9081042. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• 4. Tsironi T.N., Stoforos N.G., Taoukis P.S. Quality and Shelf-Life Modeling of Frozen Fish at Constant and Variable Temperature Conditions. Foods. 2020;9:1893. doi: 10.3390/foods9121893. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• 5. Leygonie C., Hoffman L.C. Effect of Different Combinations of Freezing and Thawing Rates on the Shelf-Life and Oxidative Stability of Ostrich Moon Steaks (M. Femorotibialis medius) under Retail Display Conditions. Foods. 2020;9:1624. doi: 10.3390/foods9111624. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• 6. Giannakourou M., Taoukis P. Holistic Approach to the Uncertainty in Shelf Life Prediction of Frozen Foods at Dynamic Cold Chain Conditions. Foods. 2020;9:714. doi: 10.3390/foods9060714. [ DOI ] [ PMC free article ] [ PubMed ] [ Google Scholar ]
• View on publisher site
• PDF (147.8 KB)
• Collections

Similar articles

Cited by other articles, links to ncbi databases.

• Download .nbib .nbib
• Format: AMA APA MLA NLM

Add to Collections

frozen foods Recently Published Documents

Total documents.

• Latest Documents
• Most Cited Documents
• Contributed Authors
• Related Sources
• Related Keywords

Analysis of fruits, vegetables and precooked frozen foods

Development of freeze-thaw stable starch through enzymatic modification.

The use of unmodified starch in frozen foods can cause extremely undesirable textural changes after the freeze-thaw process. In this study, using cyclodextrin glucanotransferase (CGTase) and branching enzymes, an amylopectin cluster with high freeze-thaw stability was produced, and was named CBAC. It was found to have a water solubility seven times higher, and a molecular weight 77 times lower, than corn starch. According to the results of a differential scanning calorimetry (DSC) analysis, dough containing 5% CBAC lost 19% less water than a control dough after three freeze-thaw cycles. During storage for 7 days at 4 °C, bread produced using CBAC-treated dough exhibited a 14% smaller retrogradation peak and 37% less hardness than a control dough, suggesting that CBAC could be a potential candidate for clean label starch, providing high-level food stability under repeated freeze-thaw conditions.

COVID-19: A Review of What You Should Know and Do to Keep Safe

SARS-CoV-2, the cause of COVID-19, has resulted in high mortalities and global socio-economic disruptions. As knowledge of SARS-CoV-2 and COVID-19 evolves, the public requires up to date and appropriate information in order to keep safe in the absence of a proven vaccine. This review of the literature was written to provide the latest information on the virus and the disease. SARS-CoV-2 bears a higher genomic homology to SARS-CoV-1 than MERS-CoV-1. Globally, COVID-19 has caused more than 4.07 million deaths and infected over 188 million people by 16th July, 2021. In Africa, more than 4.5 million and over 106,000 people have been infected and died, respectively. In Kenya, over 191,000 have been infected and 3,746 people have died from COVID-19 by the date. The figure for Kenya is much lower than the over 150,000 deaths from the Spanish flu of 1918-20. SARS-CoV-2 is transmitted through expiratory droplets and direct contact, while faecal and airborne transmission have been documented, but not confirmed. It enters the body through nasal passages, conjunctiva , or mouth. It can survive on bank notes, vinyl plastic, mobile phone, glass, cardboard, cloth fabric and stainless steel for varying periods. At 50% Rh, it can survive on stainless steel, vinyl plastic and glass at 20, 30 and 40oC for 28, 7 days and less than a day, respectively. On cotton fabrics, it can survive for 7, 3 days and less than 24 hr at 20, 30 and 40oC, respectively. Age, late hospitalization, diabetes co-morbidity, obesity, chronic lung disease and hypertension are the major risk factors for COVID-19 mortality. Age and laboratory indicators are predictors of mortality. Vaccines allowed for emergency use include the Oxford/AstraZeneca, Pfizer/Biontech, Moderna, Sinopharm, SINOVAC, Sputnik V and Johnson and Johnson. Although they all have shown high efficacy against the original COVID-19 strains globally, they have lower efficacy against the Brazilian P.1, the UK B.1.1.7, Finnish FIN-796H, the New Jersey/New York B.1.526, the South African B.1.351 and the Indian Delta mutant. Regular hand washing, face masking, avoiding overcrowding, physical distancing, outdoor communing, seeking immediate medical attention and isolating when infected, all can minimize SARS-CoV-2 transmission. Potential infection from frozen foods packaging, frozen foods and food preparation surfaces has been demonstrated. However, good hygiene practices can minimize infection from foods, shopping bags, take-out containers and groceries. Animal foods should not be consumed raw, while groceries require thorough washing with potable water during preparation. Despite concerns posed by the continuing evolution of virulent mutants of SARS-CoV-2, researchers are working to develop effective vaccines in order to eliminate the threat of the virus.

Power Supply Fluctuation and Sales Performance of Frozen Foods Business: A Study of ABA Metropolis. Nigeria

Microbial assessment of frozen foods sold in ayobo, lagos.

This study seeks to investigate the microbial profile of frozen fish and meat. Forty samples consisting of Scomber scombrus (Titus), Clupea harengus (Shawa) and frozen meat (Chicken, Turkey) were purchased from different retail outlets in Ayobo-Ipaja markets for microbiological analysis.  The samples were analysed for the total viable count using standard microbiological procedures.  The mean bacterial and fungal counts for Scomber scombrus, Chicken, Clupea harengus and Turkey are 254.70±83.81 CFU/G and 5.50±4.45 CFU/G; 210.10±55.03 CFU/G and 6.80±3.39 CFU/G; 298.20±67.35 CFU/G and 6.10±3.87 CFU/G; 221.30±80.33 CFU/G and 4.30±2.00 CFU/G respectively. Clupea harengus has the highest bacterial count while Scomber scombrus has the lowest bacterial count. Chicken has the highest fungal count while Turkey had the lowest fungal count. The microbial isolates from the frozen food samples include species of S. aureus, E. coli, Salmonella, Micrococcus, Aspergillus, and Penicillium. Escherichia coli were susceptible to all the antibiotics while Salmonella sp., Staphylococcus aureus, and Micrococcus were resistance to Augmentin, Gentamycin, Tarivid, and susceptible to Sparfloxacin and Chloramphenicol. Although freezing retard pathogens multiplication, post-harvest contaminants can multiply during thawing to a level that can have a major impact on the quality of the final consumer product. It is advised that frozen foods must be properly cooked before consumption and effective hazard analysis and critical control point implemented.

Capturing Disruptions to Food Availability After Disasters: Assessing the Food Environment Following Hurricanes Florence and María

Abstract Objective: The aim of this study was to describe the results of food environment assessments completed after Hurricane Florence in North Carolina (2018) and Hurricane María in Puerto Rico (2017), and provide recommendations for assessing disaster food environments. Methods: Adapted structured observation protocols were used to conduct rapid assessments of the availability, price, and quality of specific foods in retail markets. Results: In both settings, unhealthful food items (soda, chips, fruit-flavored drinks) and milk were widely available and at lower prices than domestic averages. The adapted instrument in Puerto Rico allowed for documentation of greater availability of canned items compared with fresh or frozen foods. In both settings, researchers noted the inability of the instrument to document items that are important to assess postdisaster: ready-to-heat and ready-to-eat foods; food preparation facilities and supplies; hygiene supplies; and empty shelf-space. Conclusions: The instruments, despite their limitations, were able to capture food availability issues in postdisaster environments. Future instrument adaptation is necessary to capture availability of all major food groups, healthful and unhealthful options, shelf-stable, ready-to-eat, and ready-to-heat foods versus other formats (fresh, frozen), and cooking and hygiene supplies.

The Impact of COVID-19 Lockdown on Public Online Interest in Food Priorities in Thailand: A Google Trends Analysis During ‘National Hard’ and ‘Localized Soft’ Lockdown

Abstract Objectives Thailand has experienced two waves of COVID-19 pandemic with different levels of restrictive measures has been adopted. The first wave led to a ‘national hard’ shutdown with only essential merchandise and takeaway foods were allowed to serve, while a ‘localized soft’ measure with no restrictions on the operating of food supply chains have been implemented in the second wave. The study aimed to investigate the effects of these tiered lockdowns on public online interest in food priorities in Thailanders. Methods The Google query's search volume related to food priorities were extracted from a duration of December 1, 2019, to February 1, 2021. Searches were conducted in Thai. A time-series analysis of structural change in linear regression models with Chow test was performed. Results Results revealed that when the official statement of COVID-19 outbreaks and lockdown were released, trending online searches in relation to foodstuff dramatically increased independently with the level of adopted restrictions. Examining 1-month lockdown period, the changes in search frequency were more likely to be greater in ‘national hard’ than ‘localized soft’ measures, with the magnitude of differences ranged from 10% to 30% depends on distinct keywords. The searches reached the highest volume within one to two weeks after the announcement. Interests in essential food items related to health motivation appeared with higher frequency such as vegetables, fruits, and legumes as well as main protein sources like fish, pork, chicken. Searches for long-lasting foodstuffs such as sticky rice, corn, flour, bread, egg, tofu, packaged noodles, canned foods, frozen foods, milk, and dairy products were likewise more popular. Besides, comfort foods were also received more attention during the lockdown period (cakes, desserts, pizza, sausages, fried foods). Contrarily, interest was reduced among short shelf-life foods (seafood). Conclusions The contribution of this study provides initial insights into food-seeking behavioral changes during ‘hard’ or ‘soft’ pandemic lockdown in Thailand. COVID-19 has dramatically changed Thai consumer's lifestyle and their food concerns as well as the motivations behind them. Further studies are needed to explore the long-lasting impacts of food consumption behavior on the ‘new normality’. Funding Sources This research received no funding.

Glass Transition and Re-Crystallization Phenomena of Frozen Materials and Their Effect on Frozen Food Quality

Noncrystalline, freeze-concentrated structures are formed during food freezing. Such freeze-concentrated food materials often exhibit crystallization and recrystallization phenomena which can be related to the state of solutes and water. State diagrams are important tools in mapping the physical state and time-dependent properties of frozen materials at various storage temperatures. Transition of simple solutions, such as sucrose, can be used to describe vitrification and ice melting in freeze-concentrated materials. A maximally freeze-concentrated material often shows glass transition at Tg′. Ice melting occurs at temperatures above Tm′ These transitions at temperatures above Tm′ can be used to estimate crystallization and recrystallization phenomena and their rates in frozen foods. Furthermore, frozen food deterioration accelerates above Tm′ and particularly as a result of temperature fluctuations during frozen food distribution and storage.

Availability of Frozen Foods and an In-Room Freezer for Terminally Ill Patients with Malignancies in a Palliative Care Unit

Seaweeds are microalgae growing in coastal regions and resistant to salinity. Seaweeds are rich resources of natural nutrients some of which cannot be obtained from terrestrial plants. Bioactive compounds of seaweeds such as sulphated polysaccharides, peptides, minerals, phlorotannins, carotenoids and sulfolipids have proven health benefits against various diseases. Traditionally, seaweeds are used as folk medicine for treating diseases like goiter, wounds, burns, rashes, inflammation, diabetes and also gaining attention of pharmaceutical industries due to their anti-cancer, anti-aging, anti-angiogenesis, anti-bacterial, anti-viral and antioxidant properties. Seaweeds polysaccharides have wide applications in foods as well as in pharmaceutical industry due to their bio-chemical properties such as stabilizer, emulsifier and gelling property. In food industry, seaweed polysaccharides are used as a functional ingredient in many products such as frozen foods, ice-cream, jam, jelly, beverages etc. Several commercial food preparations from seaweeds are also available in the market such as sea salt, nori snack wasabi, pink rock salt, seaweed thins toasted coconuts, crunchy seaweed chips, raw unroasted seaweed under different brand names. The present review is a compilation of nutritional, pharmacological and food properties of seaweeds along with its potential towards development of functional foods.

Export Citation Format

Share document.

Conagra’s Future of Frozen Food 2025 Report Reveals New Trends, Generational Insights

 The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.   Courtesy Conagra.

The rise in GLP-1 use, appetites for spice and heat, and indulgent in-home dining experiences, are just some of the trends driving growth identified in Conagra Brands' second annual  Future of Frozen Food 2025 report. This data-driven report reveals how consumer behaviors, generational preferences, and innovations are reshaping the $91.3 billion U.S. frozen food market. 

Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report. The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.

"An increasingly diverse array of frozen foods are available, reflective of the overall shifts in what U.S. consumers are eating," said Bob Nolan, senior vice president of demand science at Conagra Brands. "New insights point to evolving generational habits and preferences. As Millennials and Gen Z enter family formation years convenience and affordability become the priority, driving a 54% increase in spending on frozen foods during this period."

The data and trends identified reflect the broader U.S. frozen food industry:

1. Modern Health: Health-conscious consumers are seeking frozen products that cater to gut health, portion control, and other dietary needs. Frozen foods with probiotics and nutrient-dense, gut-friendly ingredients have grown 33% during the past three years.   New products accommodating the 15 million+ Americans currently using GLP-1 medication with convenient options are also transforming the category. For those with a sweet tooth, better-for-you frozen desserts are also on the rise.

2. Elevated In-Home Experiences: While more people are choosing to stretch their budgets by dining at home, consumers are looking for premium, restaurant-quality options. With an additional 25.6 billion in-home eating occasions since pre-pandemic, buyers are recreating restaurant dishes at home. Frozen food is meeting this demand by offering premium, chef-inspired, and celebrity-backed products which save on preparation time while providing value, fun and unique experiences.

3. Global Cuisine: Increasingly diverse flavors continue to grow in the frozen aisle. Indian-inspired meals such as tikka masala and Japanese flavors like teriyaki are booming, while global street food hit over $543 million in sales. Younger generations are embracing these adventurous tastes and are 24% more likely to purchase globally inspired products.

4. Bites & Minis: Small but mighty, bites and mini portions continue to soar in popularity, appealing to families and younger consumers. With sales increasing to $2.4 billion and a 31% increase in consumption year-over-year, these products are not only convenient but offer a diverse array of options for any occasion. They're no longer thought of as just appetizers – 84% are now being enjoyed as meals.

5. Spice & Heat: Spicy frozen foods are heating up, with U.S. sales surpassing $2.0 billion.   Younger generations have a strong preference for spicy foods. In fact, Gen Z is 48% more likely to buy spicy frozen meals. Popular emerging spice profiles, such as gochujang also reflect the influence of global cuisines on this trend.

About Conagra Brands Conagra Brands, Inc., with headquarters in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Reddi-wip, and Slim Jim, as well as emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera, offer choices for every occasion.

Share This Story

Looking for a reprint of this article? From high-res PDFs to custom plaques, order your copy today !

Recommended Content

Already have an account? Sign In

Cold & Frozen Foods Trends to Watch in ‘24

Tillamook’s New Illinois Ice Cream Plant is Full of Firsts

Cold Storage Roadmap

Restricted Content

You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days.

Related Articles

Conagra Brands Debuts Inaugural ‘Future of Frozen Foods’ Report

Report identifies top trends for the future of food

Report reveals sustainability, nutrition, transparency key trends in food, beverage processing

Today’s cold chain, elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections., get the latest industry updates tailored your way..

Copyright ©2024. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

• Markets Data
• Equities Screener
• Sectors & Industries

Company Announcements

• Director Dealings
• World Markets

Future of Frozen Food 2025 Report Reveals New Frozen Food Trends and Generational Insights

Comprehensive Data-Driven Report Identifies Top Five Areas Shaping the $91.3 Billion U.S. Frozen Food Market

CHICAGO , Dec. 17, 2024 /PRNewswire/ -- The rise in GLP-1 use, appetites for spice and heat, and indulgent in-home dining experiences, are just some of the trends driving growth identified in Conagra Brands ' second annual Future of Frozen Food 2025 report . This data-driven report reveals how consumer behaviors, generational preferences, and innovations are reshaping the $91.3 billion U.S. frozen food market. 1  

Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report. The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.

Bob Nolan , senior vice president of demand science at Conagra Brands . "New insights point to evolving generational habits and preferences. As Millennials and Gen Z enter family formation years convenience and affordability become the priority, driving a 54% increase in spending on frozen foods during this period." 2   

2025 Emerging Trends:

While Conagra Brands is a leader in the U.S. frozen food marketplace, the data and trends identified reflect the broader U.S. frozen food industry:

1. Modern Health : Health-conscious consumers are seeking frozen products that cater to gut health, portion control, and other dietary needs. Frozen foods with probiotics and nutrient-dense, gut-friendly ingredients have grown 33% during the past three years. 3 New products accommodating the 15 million+ Americans currently using GLP-1 medication with convenient options are also transforming the category. For those with a sweet tooth, better-for-you frozen desserts are also on the rise. 4

2. Elevated In-Home Experiences : While more people are choosing to stretch their budgets by dining at home, consumers are looking for premium, restaurant-quality options. With an additional 25.6 billion in-home eating occasions since pre-pandemic 5 , buyers are recreating restaurant dishes at home. Frozen food is meeting this demand by offering premium, chef-inspired, and celebrity-backed products which save on preparation time while providing value, fun and unique experiences.

3. Global Cuisine : Increasingly diverse flavors continue to grow in the frozen aisle. Indian-inspired meals such as tikka masala and Japanese flavors like teriyaki are booming 6 , while global street food hit over $543 million in sales. 7 Younger generations are embracing these adventurous tastes and are 24% more likely to purchase globally inspired products. 8

4. Bites & Minis : Small but mighty, bites and mini portions continue to soar in popularity, appealing to families and younger consumers. With sales increasing to $2.4 billion 9 and a 31% increase in consumption year-over-year, 10 these products are not only convenient but offer a diverse array of options for any occasion. They're no longer thought of as just appetizers – 84% are now being enjoyed as meals. 11  

5. Spice & Heat : Spicy frozen foods are heating up, with U.S. sales surpassing $2.0 billion . 12 Younger generations have a strong preference for spicy foods. In fact, Gen Z is 48% more likely to buy spicy frozen meals. 13 Popular emerging spice profiles, such as gochujang also reflect the influence of global cuisines on this trend.

The full report can be viewed here: Conagra Brands' Future of Frozen Food 2025 Report

About Conagra Brands

Slim Jim ® , as well as emerging brands, including Angie's ®  BOOMCHICKAPOP ® , Duke's ® , Earth Balance ® , Gardein ® , and Frontera ® , offer choices for every occasion. For more information, visit  www.conagrabrands.com .

About the Future of Frozen Food 2025 Report:

Conagra Brands proudly shares the second edition of the Future of Frozen Food Report. This report is not based on traditional consumer surveys, and instead leverages Conagra's cutting edge demand science and insights expertise. In addition, we partnered with Circana, LLC to provide robust sales data and in-home consumption behaviors from its National Eating Trends® report. The latest social media trends are also layered in throughout from Tastewise, as are Google Search trends from Similarweb. This report provides a comprehensive, data-driven look at the future of the $91.3 billion U.S. frozen food industry,¹ as defined by Circana, LLC. The Future of Frozen Food 2025 report can be reviewed in its entirety on the Conagra Brands website.

Media Inquiries: [email protected]

• Circana, LLC , Total US – MULO+ Conv, All Frozen Department Products, Dollar Sales, 52 Weeks Ending October 20, 2024
• Circana, LLC , Total US – MULO+ Conv, Frozen Department Products, Household by LifeStage, Dollar Sales, 52 Weeks Ending November 3, 2024
• Circana, LLC , Total US – MULO+ Conv, Modern Health , Total Frozen Department , Probiotics by Category, Volume Sales Percent Change, YE October 2021 v. YE October 2024
• Circana, LLC , Scan Panel , US, Modern Health , Frozen Desserts, No Sugar by Generation, NBD Dollars, 52 Weeks Ending November 3, 2024
• Circana, LLC , National Eating Trends®, Future of Frozen Initial Exploration – November 2024, Home/Retail v. Foodservice, Annual Projected Occasions (Billions), YE Sep 2024 v. Pre-Covid YE Feb 2020
• Circana, LLC , Total US – MULO+ Conv, Ethnic Frozen Single Serve Meals by Product, Volume Percent Change, YE October 2021 v. YE October 2024
• Circana, LLC , Total US – MULO+ Conv, Frozen Global Street Foods , Volume Sales Percent Change, YE October 2022 v. YE October 2024
• Circana, LLC , Scan Panel , US, Frozen Global Street Foods by Product and Generation, NBD Dollars, 52 Weeks Ending November 3, 2024
• Circana, LLC , Total US – MULO+ Conv, Frozen Bites & Minis by Product, Dollar Sales, 52 Weeks Ending October 20, 2024
• Circana, LLC , National Eating Trends®, Future of Frozen Initial Exploration – November 2024, Home/Retail, Size/Trend Frozen Bites/Minis, YE September 2023 v. YE September 2024
• Circana, LLC , National Eating Trends®, Future of Frozen Initial Exploration – November 2024 , Frozen Bites & Minis, Occasions, Percent of Eatings, YE September 2023 v. YE September 2024
• Circana, LLC , Total US – MULO+ Conv, US, Frozen Spicy Food by Product, Dollar Sales and Volume Sales Percent Change vs. YA, 52 Weeks Ending October 20, 2024
• Circana, LLC , Scan Panel , US, Frozen Hot/Spicy Single Serve Meals by Generation, NBD Dollars, 52 Weeks Ending November 3, 2024

SOURCE Conagra Brands, Inc.

Compare market size and growth of key Food & Beverage markets

Food Ingredients and Food Additives

Food Supplements

Loading the graph. Please wait.

Interact With Data Points To Access Key Markets In The Food & Beverage Industry

Growth rate.

Click on data point to dive deeper into the details and uncover valuable insights about each segment.

We've received your request. Our team will be reaching out to you shortly.

Get Free Sample Of This Report

Please enter a valid email

Please enter your phone number

Frozen Food Research

• Ready to Drink Coffee
• Bottled Water
• Soy Beverages
• Flavored Milk
• Energy Drinks
• Sports Drinks
• Ready to Drink Beverages
• Food Processing Equipment
• Food Safety Testing
• Organic Baby Food
• Breakfast Cereals
• Cereal Bars
• Energy Bars
• Sugar Confectionery
• Food Spreads
• Gluten Free Food
• Poultry Meat
• Processed Meat
• Meat Substitutes
• Pasta, Noodles
• Plant Based Food & Beverage
• Freeze Dried Food
• Frozen Snacks
• Ready to Eat Food
• Sauces, Condiments, Dressings
• Savory Snacks
• Meal Replacement Products
• Sports Nutrition
• Anti Caking Agents
• Bakery Ingredients
• Vegetable Oil
• Flavor and Fragrance
• Food Flavors
• Spice and Herb Extract
• Food Acidulants
• Food Additives
• Food Coatings
• Food Colorants
• Food Emulsifiers
• Brewing Enzymes
• Insoluble Food Fibers
• Food Hydrocolloids
• Specialty Food Ingredients
• Food Preservatives
• Fortifying Agents
• Fruits and Vegetables Ingredients
• Beta Glucan
• Lactic Acid
• Algae Omega 3 Ingredients
• Omega 3 PUFA
• Phytosterols
• Prebiotic Ingredients
• Sodium Reduction Ingredients
• Spirulina Extract
• Compound Chocolate
• Microbial Cultures
• Marine Collagen
• Casein and Caseinates
• Milk Protein
• Whey Protein
• Algae Proteins
• Pea Protein
• Rice Protein
• Soy Protein
• Wheat Protein
• Starch Derivatives
• Low Calorie Sweetener
• Sugar Substitutes
• Water Enhancer
• Digestive Health Supplements
• Nutraceuticals
• Nutricosmetics
• Omega 3 Supplements
• Probiotic Supplements
• Vitamin Fortified, Mineral Enriched Food and Beverage

Filter Reports

By Countries

20 Frozen Food Reports

Study Period: 2019-2029

Regions Covered: North America, Europe, Asia Pacific, South America, Middle East and Africa

Major Players: Nestle SA, General Mills Inc, Unilever Plc, Tyson Foods Inc., The Kraft Heinz Company

Study Period: 2019 - 2029

Country Covered: United Arab Emirates

Major Players: Al Islami Foods, IFFCO Group, The Savola Group, Americana Restaurants International PLC , Unilever PLC

Countries Covered: South Africa, Saudi Arabia, United Arab Emirates

Major Players: BRF SA , Americana Group, Inc. , McCain Foods Limited , Avi Ltd. , Sunbulah Group

Countries Covered: United States, Canada, Mexico

Major Players: ConAgra Foods Inc, McCain Foods, Nestle SA, Tyson Foods Inc., Kraft Heinz Co.

Major Players: Conagra Brands, Inc. , McCain Foods Limited , General Mills , The Kraft Heinz Company, Tyson Foods, Inc.

Country Covered: Cambodia

Major Players: Unilever PLC, DiraFrost, Natural Garden , Les Vergers Boiron

Country Covered: Germany

Major Players: Dr. August Oetker KG, Südzucker AG , Nestle SA, Nomad Foods, Frosta Aktiengesellschaft

Regions Covered: North America, Europe, Asia-Pacific, South America, Middle East and Africa

Major Players: Conagra Brands, Mother Dairy Fruit & Vegetable Pvt. Ltd., Bonduelle Group, ITC Brands, Earthbound Farm

Country Covered: Indonesia

Major Players: Unilever , Pt. Charoen Pokphand (CP Foods) , Japfa Ltd , Aice Group Holdings, General Mills Inc.

Study Period: 2018 - 2029

Countries Covered: Spain, United Kingdom, Germany, France, Italy, Russia

Major Players: Tyson Foods, Inc., Nestle SA, Unilever PLC, General Mills Inc., Nomad Foods Europe Limited

Countries Covered: China, Japan, India, Australia

Major Players: McCain Foods Limited, Ajinomoto Co. Inc., General Mills, Inc., Conagra Brands Inc., Lantmannen

Study Period: 2021 - 2029

Country Covered: Bangladesh

Major Players: Golden Harvest Agro Industries Ltd, Pran-Rfl Group Ltd, McCain Foods, AG Agro Foods Limited, Kazi Farms Group

Country Covered: United States

Major Players: Hormel Foods Corporation, Tyson Foods Inc, The Kraft Heinz Company , Seaboard Corporation , WH Group Limited

Countries Covered: Brazil, Argentina

Major Players: Unilever PLC, General Mills Inc., JBS SA, The Kraft Heinz Company, Nestlé S.A.

Countries Covered: China, India, Japan, Australia

Major Players: McCain Foods Limited, Conagra Brands, Tyson Foods, Nestle SA, Ajinomoto Inc

Major Players: McCain Foods Ltd., BRF S.A., JBS S.A., Dr. Oetker, Mani Snacks Inc.

Countries Covered: United Arab Emirates, Saudi Arabia, South Africa

Major Players: General Mills Inc., Nestle S.A., Al Kabeer Group, Sunbulah Group, Kraft Heinz Company

Major Players: McCain Foods Limited, Conagra Brands Inc., Nomad Foods Limited, Kraft Heinz Co, Nestlé S.A.

Countries Covered: United Kingdom, France, Germany, Spain, Italy, Russia

Major Players: Nomad Foods Limited , Cooperatie Koninklijke Cosun U.A., McCain Foods Limited , Young’s Seafood Limited , Dr. August Oetker KG

Country Covered: Pakistan

Major Players: PK Meat & Food Company, Dawn Foods, McCain Foods, Icepac Limited, Multi Food Industries

Related Frozen Food Reports

Please be sure to check your spam folder too.

Get a free sample of this report

Please enter your name

Business Email

Sorry! Payment Failed. Please check with your bank for further details.

Want to use this image? X

Please copy & paste this embed code onto your site:

Images must be attributed to Mordor Intelligence. Learn more

About The Embed Code X

Mordor Intelligence's images may only be used with attribution back to Mordor Intelligence. Using the Mordor Intelligence's embed code renders the image with an attribution line that satisfies this requirement.

In addition, by using the embed code, you reduce the load on your web server, because the image will be hosted on the same worldwide content delivery network Mordor Intelligence uses instead of your web server.

• Today's news
• Reviews and deals
• Climate change
• Newsletters
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My Portfolio
• Stock Market
• The Morning Brief
• Premium News
• Biden Economy
• Stocks: Most Actives
• Stocks: Gainers
• Stocks: Losers
• Trending Tickers
• World Indices
• US Treasury Bonds Rates
• Top Mutual Funds
• Options: Highest Open Interest
• Options: Highest Implied Volatility
• Basic Materials
• Communication Services
• Consumer Cyclical
• Consumer Defensive
• Financial Services
• Industrials
• Real Estate
• Stock Comparison
• Advanced Chart
• Currency Converter
• Investment Ideas
• Research Reports
• Credit Cards
• Student Loans
• Personal Loans
• Mortgage Calculator
• Editor's Picks
• Investing Insights
• Trending Stocks
• Morning Brief
• Opening Bid
• YF Awards 2024
• Streaming Now
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing

New on Yahoo

Yahoo Finance

In This Article:

Comprehensive Data-Driven Report Identifies Top Five Areas Shaping the $91.3 Billion U.S. Frozen Food Market

CHICAGO , Dec. 17, 2024 /PRNewswire/ -- The rise in GLP-1 use, appetites for spice and heat, and indulgent in-home dining experiences, are just some of the trends driving growth identified in Conagra Brands' second annual Future of Frozen Food 2025 report . This data-driven report reveals how consumer behaviors, generational preferences, and innovations are reshaping the $91.3 billion U.S. frozen food market. 1

Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report. The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.

"An increasingly diverse array of frozen foods are available, reflective of the overall shifts in what U.S. consumers are eating," said Bob Nolan , senior vice president of demand science at Conagra Brands. "New insights point to evolving generational habits and preferences. As Millennials and Gen Z enter family formation years convenience and affordability become the priority, driving a 54% increase in spending on frozen foods during this period." 2

2025 Emerging Trends:

While Conagra Brands is a leader in the U.S. frozen food marketplace, the data and trends identified reflect the broader U.S. frozen food industry:

1. Modern Health : Health-conscious consumers are seeking frozen products that cater to gut health, portion control, and other dietary needs. Frozen foods with probiotics and nutrient-dense, gut-friendly ingredients have grown 33% during the past three years. 3 New products accommodating the 15 million+ Americans currently using GLP-1 medication with convenient options are also transforming the category. For those with a sweet tooth, better-for-you frozen desserts are also on the rise. 4

2. Elevated In-Home Experiences : While more people are choosing to stretch their budgets by dining at home, consumers are looking for premium, restaurant-quality options. With an additional 25.6 billion in-home eating occasions since pre-pandemic 5 , buyers are recreating restaurant dishes at home. Frozen food is meeting this demand by offering premium, chef-inspired, and celebrity-backed products which save on preparation time while providing value, fun and unique experiences.

3. Global Cuisine : Increasingly diverse flavors continue to grow in the frozen aisle. Indian-inspired meals such as tikka masala and Japanese flavors like teriyaki are booming 6 , while global street food hit over $543 million in sales. 7 Younger generations are embracing these adventurous tastes and are 24% more likely to purchase globally inspired products. 8

4. Bites & Minis : Small but mighty, bites and mini portions continue to soar in popularity, appealing to families and younger consumers. With sales increasing to $2.4 billion 9 and a 31% increase in consumption year-over-year, 10 these products are not only convenient but offer a diverse array of options for any occasion. They're no longer thought of as just appetizers – 84% are now being enjoyed as meals. 11

5. Spice & Heat : Spicy frozen foods are heating up, with U.S. sales surpassing $2.0 billion . 12 Younger generations have a strong preference for spicy foods. In fact, Gen Z is 48% more likely to buy spicy frozen meals. 13 Popular emerging spice profiles, such as gochujang also reflect the influence of global cuisines on this trend.

The full report can be viewed here: Conagra Brands' Future of Frozen Food 2025 Report

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), with headquarters in Chicago , is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye ® , Duncan Hines ® , Healthy Choice ® , Marie Callender's ® , Reddi-wip ® , and Slim Jim ® , as well as emerging brands, including Angie's ®  BOOMCHICKAPOP ® , Duke's ® , Earth Balance ® , Gardein ® , and Frontera ® , offer choices for every occasion. For more information, visit  www.conagrabrands.com .

About the Future of Frozen Food 2025 Report:

Conagra Brands proudly shares the second edition of the Future of Frozen Food Report. This report is not based on traditional consumer surveys, and instead leverages Conagra's cutting edge demand science and insights expertise. In addition, we partnered with Circana, LLC to provide robust sales data and in-home consumption behaviors from its National Eating Trends® report. The latest social media trends are also layered in throughout from Tastewise, as are Google Search trends from Similarweb. This report provides a comprehensive, data-driven look at the future of the $91.3 billion U.S. frozen food industry,¹ as defined by Circana, LLC. The Future of Frozen Food 2025 report can be reviewed in its entirety on the Conagra Brands website.

Media Inquiries: [email protected]

Circana, LLC, Total US – MULO+ Conv, All Frozen Department Products, Dollar Sales, 52 Weeks Ending October 20, 2024

Circana, LLC, Total US – MULO+ Conv, Frozen Department Products, Household by LifeStage, Dollar Sales, 52 Weeks Ending November 3, 2024

Circana, LLC, Total US – MULO+ Conv, Modern Health, Total Frozen Department, Probiotics by Category, Volume Sales Percent Change, YE October 2021 v. YE October 2024

Circana, LLC, Scan Panel, US, Modern Health, Frozen Desserts, No Sugar by Generation, NBD Dollars, 52 Weeks Ending November 3, 2024

Circana, LLC, National Eating Trends®, Future of Frozen Initial Exploration – November 2024, Home/Retail v. Foodservice, Annual Projected Occasions (Billions), YE Sep 2024 v. Pre-Covid YE Feb 2020

Circana, LLC, Total US – MULO+ Conv, Ethnic Frozen Single Serve Meals by Product, Volume Percent Change, YE October 2021 v. YE October 2024

Circana, LLC, Total US – MULO+ Conv, Frozen Global Street Foods, Volume Sales Percent Change, YE October 2022 v. YE October 2024

Circana, LLC, Scan Panel, US, Frozen Global Street Foods by Product and Generation, NBD Dollars, 52 Weeks Ending November 3, 2024

Circana, LLC, Total US – MULO+ Conv, Frozen Bites & Minis by Product, Dollar Sales, 52 Weeks Ending October 20, 2024

Circana, LLC, National Eating Trends®, Future of Frozen Initial Exploration – November 2024, Home/Retail, Size/Trend Frozen Bites/Minis, YE September 2023 v. YE September 2024

Circana, LLC, National Eating Trends®, Future of Frozen Initial Exploration – November 2024 , Frozen Bites & Minis, Occasions, Percent of Eatings, YE September 2023 v. YE September 2024

Circana, LLC, Total US – MULO+ Conv, US, Frozen Spicy Food by Product, Dollar Sales and Volume Sales Percent Change vs. YA, 52 Weeks Ending October 20, 2024

Circana, LLC, Scan Panel, US, Frozen Hot/Spicy Single Serve Meals by Generation, NBD Dollars, 52 Weeks Ending November 3, 2024

View original content to download multimedia: https://www.prnewswire.com/news-releases/future-of-frozen-food-2025-report-reveals-new-frozen-food-trends-and-generational-insights-302333073.html

SOURCE Conagra Brands, Inc.

Recommended Stories

• Search for:

Food Safety Research

Affi relies on science-based research to inform its policy issues and educate its members. key to affi’s scientific research efforts are assessing technical gap areas and identifying relevant collaboration with industry academia. the following studies were funded by the frozen food foundation which is a not-for-profit organization affiliated with affi that was founded to support research and education on the nutritional, safety and societal attributes of frozen foods..

Quantitative risk assessment model to investigate the public health impact of varying Listeria monocytogenes allowable levels in different food commodities: A retrospective analysis

An analysis supported by the Frozen Food Foundation investigated the public health impact of Lm in different foods and concluded that an allowable tolerance level for Lm will lead to a decrease in the number of listeriosis cases. The findings were published in Volume 338 in the International Journal of Food Microbiology.

An Assessment of Listeriosis Risk Associated with a Contaminated Production Lot of Frozen Vegetables Consumed under Alternative Consumer Handling Scenarios. 2019. Claire Zoellner, Martin Wiedmann, and Renata Ivanek. Journal of Food Protection. Vol. 82

New research funded by the Frozen Food Foundation developed a risk assessment tool to evaluate the risk of Listeria monocytogenes (Lm) in specific batches of frozen foods. The findings are published in the December 2019 issue of Journal of Food Protection.

EnABLe: An agent-based model to understand Listeria dynamics in food processing facilities. 2019. Claire Zoellner, Rachel Jennings, Martin Wiedmann and Renata Ivanek. Scientific Reports, Vol. 9

This study focused on developing and testing a computer model that has the potential to pinpoint locations in a food manufacturing facility where Listeria monocytogenes might be found.

Design Elements of Listeria Environmental Monitoring Programs in Food Processing Facilities: A Scoping Review of Research and Guidance Materials. 2018. Claire Zoellner, Kristina Ceres, Kate Ghezzi‐Kopel, Martin Wiedmann and Renata Ivanek. Comprehensive Reviewsin Food Science and Food Safety Vol.17, p. 1156

A scoping review was conducted to collate and synthesize available research and guidance materials on Listeria EM in food processing facilities. An exhaustive search was performed to identify all available research, industry and regulatory documents, and search results were screened for relevance based on eligibility criteria. The comprehensive collection of documents identified and synthesized in this review aids continued efforts to minimize the risk of Lm contaminated foods.

Thermal Inactivation of Listeria monocytogenes and Salmonella during Water and Steam Blanching of Vegetables. 2017. ERDOGAN CEYLAN, WENDY MCMAHONAND and DONNA M. GARREN. Journal of Food Protection, Vol. 80, Pages 1550–1556.

Thermal inactivation of Listeria monocytogenes and Salmonella was evaluated on peas, spinach, broccoli, potatoes, and carrots that were treated with hot water and steam. Results suggest that hot water and steam blanching practices commonly used by the frozen vegetable industry will achieve the desired 5-log lethality of L. monocytogenes and Salmonella and will enhance microbiological safety prior to freezing.

Subscribe to AFFI News

American frozen food institute.

Tel: (703) 821.0770 Email: [email protected]

Quick Links

+1-866-353-3335

• Custom Research
• Research Partners
• Enterprise Solution

PUBLISHER: SkyQuest | PRODUCT CODE:  1614919

Frozen Food Market Size, Share, Growth Analysis, By Product, By Consumption, By Type, By Distribution Channel, By Freezing Technique, By Region - Industry Forecast 2024-2031

Add to Cart

Description

Table of contents.

Global Frozen Food Market size was valued at USD 256.46 billion in 2022 and is poised to grow from USD 271.8 billion in 2023 to USD 432.55 billion by 2031, growing at a CAGR of 5.98% in the forecast period (2024-2031).

The frozen foods market is gaining traction globally due to their numerous advantages, such as reduced food waste, convenience for consumers, and superior nutrition without preservatives. Research from the British Food Journal highlights that frozen foods produce 47% less waste at home compared to their fresh counterparts, providing both cost benefits and environmental sustainability. In today's fast-paced world, where people seek quick, nutritious, and tasty meal options, frozen foods meet these demands effectively. With their short processing time-picked, washed, and blanched within an hour of freezing-these products eliminate the need for preservatives, as microorganisms are inhibited at temperatures below -9.5 degrees Celsius. Consequently, a significant segment of the working population is increasingly opting for frozen meals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Frozen Food Market Segmental Analysis

Global Frozen Food Market is segmented by Product, Consumption, Type, Distribution Channel, Freezing Technique and region. Based on Product, the market is segmented into Fruits & Vegetables, Dairy Products, Bakery Products (Proofed, Fully Baked), Meat & Seafood Products (Poultry, Red Meat, Fish/Seafood), Plant-based protein, Convenience Food & Ready Meals, Pet Food, Other Products. Based on Consumption, the market is segmented into Food Service, Retail. Based on Type, the market is segmented into Raw Material, Half-cooked, Ready-to-Eat. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Freezing Technique, the market is segmented into Individual Quick Freezing (IQF), Blast Freezing, Belt Freezing. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Frozen Food Market

The Global Frozen Food market is experiencing significant growth driven by the rising popularity of ready-made meals, which offer fresh, quick, and delicious options that cater to consumer needs. Frozen food products meet the demand for convenience, making them appealing to a diverse audience across all age groups. As modern lifestyles become increasingly hectic, individuals are seeking efficient solutions for meal preparation, and frozen food offers the perfect answer. This trend is expected to lead to a greater shift towards frozen food among consumers worldwide, as they prioritize products that save time and effort in their daily routines.

Restraints in the Global Frozen Food Market

The global frozen food market faces significant restraints largely due to consumer attitudes favoring holistic food consumption. Many individuals perceive frozen foods as inferior or stale compared to their fresh counterparts, which hampers market growth. This widespread belief is fueled by the notion that freezing food leads to a loss of essential nutrients over time. As a result, these misconceptions can deter consumers from choosing frozen options, ultimately stifling the industry's potential to expand. The challenge lies in changing these perceptions and promoting the nutritional value and convenience that frozen food can offer, in order to enhance market acceptance and growth.

Market Trends of the Global Frozen Food Market

The Global Frozen Food market is experiencing a notable shift toward healthier and fresher options, reflecting a growing consumer preference for nutritious meals. This trend is further amplified by the rising popularity of plant-based diets, driving demand for innovative frozen products such as veggie burgers and meatless chicken nuggets. Major companies are pivoting their product lines to cater to health-conscious consumers, emphasizing the incorporation of organic and wholesome ingredients in frozen offerings. This evolution is not only addressing health concerns but also aligning with the global movement toward sustainability and animal welfare, impacting market dynamics and expanding consumer choices substantially.

Introduction

Research methodology, executive summary, market dynamics & outlook, key market insights, global frozen food market size by product & cagr (2024-2031), global frozen food market size by consumption & cagr (2024-2031), global frozen food market size by type& cagr (2024-2031), global frozen food market size by distribution channel& cagr (2024-2031), global frozen food market size by freezing technique& cagr (2024-2031), global frozen food market size & cagr (2024-2031), competitive intelligence, key company profiles, conclusion & recommendation.

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Christine Sirois

Manager - Americas

+1-860-674-8796

Home » News » Frozen Food Market Trends Drive Growth Through 2025

Frozen Food Market Trends Drive Growth Through 2025

The U.S. frozen food market, valued at $91.3 billion, is evolving with generational shifts, spicy flavor preferences, and health-conscious choices, according to Conagra Brands’ Future of Frozen Food 2025 report.

Conagra’s second annual report highlights five transformative trends reshaping the frozen food industry. Insights from Circana, Tastewise, and Similarweb provide data on consumer behaviors, generational preferences, and innovative products driving market growth.

Health and Convenience Drive Modern Demand

Consumers focused on health are fueling the demand for nutrient-dense frozen products. Options featuring gut-friendly ingredients and probiotics have surged 33% in three years.

The report also identifies a significant opportunity in catering to the 15 million Americans using GLP-1 medications. Portion-controlled, nutritious frozen meals provide convenience while aligning with their dietary needs. Better-for-you frozen desserts are rising as health-conscious individuals seek balance.

“Frozen food reflects broader shifts in U.S. eating habits,” said Bob Nolan, senior vice president of demand science at Conagra Brands. “As Millennials and Gen Z form families, convenience and affordability drive a 54% increase in frozen food spending during these years.”

In-Home Dining Experiences Go Premium

Americans continue dining at home to stretch their budgets, creating demand for restaurant-quality frozen meals. With 25.6 billion additional in-home eating occasions since pre-pandemic times, premium frozen products recreate chef-inspired and globally recognized dishes.

Frozen foods offer time-saving solutions while providing exciting and indulgent experiences.

Global Flavors Transform Frozen Aisles

Younger generations are embracing globally inspired frozen meals, with Indian and Japanese flavors leading the way. Meals like tikka masala and teriyaki are proliferating alongside global street food options, which surpassed $543 million in sales.

“Gen Z and Millennials are 24% more likely to choose diverse, global flavors in frozen foods,” the report noted, reflecting their adventurous palates.

Related Article: Acosta Group Predicts Five Consumer Trends for 2025 Read the Article

Bites and Minis Appeal to All Generations

The popularity of frozen bites and mini portions continues to soar, reaching $2.4 billion in sales. These small, versatile meals appeal to busy families and young consumers, offering convenience for any occasion.

Consumption increased 31% year-over-year, with 84% of bites and minis now enjoyed as full meals, not just appetizers.

Spicy Foods Ignite Frozen Food Market Sales

Spicy frozen products are on fire, generating over $2 billion in sales. Younger consumers, particularly Gen Z, prefer bold, spicy flavors and are 48% more likely to purchase spicy frozen meals.

Global spice profiles, such as gochujang, reflect the influence of international cuisine. This trend highlights the growing appeal of heat-driven products in frozen aisles.

Frozen Food Market Poised for Continued Growth

Conagra’s Future of Frozen Food 2025 report showcases how health trends, premium dining options, global flavors, and generational preferences reshape the frozen food market.

With innovations meeting evolving demands, the U.S. frozen food industry remains positioned for strong growth.

News & Analysis on Food & Beverage Development & Technology

• Brands & manufacturers
• Promotional features
• Confectionery
• Healthy foods
• Prepared foods
• Investing & fundraising
• Startups & entrepreneurs
• Policy & legislation
• Labeling, marketing & advertising
• Food tech & digital transformation
• Health, wellness & nutrition
• Clean label
• Carbohydrates and fibers (sugar, starches)
• Cereals and bakery preparations
• Chocolate and confectionery ingredients
• Cultures, enzymes, yeast
• Dairy-based ingredients
• Emulsifiers, stabilizers, hydrocolloids
• Fats & oils
• Flavors and colors
• Food safety and labeling
• Fruit, vegetable, nut ingredients
• Health and nutritional ingredients
• Meat, fish and savory ingredients
• Preservatives and acidulants
• Sweeteners (intense, bulk, polyols)
• Shows & conferences
• Online events
• Editorial webinars

5 Food trends warming up the frozen aisle in 2025

18-Dec-2024 Last updated on 18-Dec-2024 at 15:38 GMT

Consumers are balancing healthy and adventurous flavors when buying frozen foods, Conagra shared in its annual report on the category.

In its second annual report, Conagra outlined five mega trends impacting the frozen food category, including modern health, elevated in-home experiences, global cuisine, bites and minis and spice and heat. Global cuisine and bites and mini are two returning trends from the 2024 report.

The second annual report unpacks emerging consumer behaviors and how demographics are influencing the frozen food aisle, explained Bob Nolan, senior VP of demand science at Conagra during a media briefing.

“Some of the behaviors might be ubiquitous across all generations, but some might be unique to emerging behaviors. We do think that when we look at millennials, and especially Gen Z, understanding what they eat today and how they eat today will be how everyone eats tomorrow,” Nolan elaborated.

GLP-1 spurs frozen food innovation, as minis tap into portion control

As part of modern health trend, GLP-1 drugs like Ozempic and WeGovy are not only changing how much consumers are eating but what they are eating either directly or indirectly, Megan Bullock, director of predictive science at Conagra, shared during a media briefing.

Frequently, consumers on GLP-1 drugs are searching for single-serve and portion-controlled meals that are nutrient dense with high fiber and protein.

Congara released a line of products with its “On Track” badge, designed to complement GLP-1 treatment. Earlier this year, Nestlé USA released its own line of GLP-1 support products, Vital Pursuits, designed to support weight management.

However, GLP-1-support products are not just designed for those on the drug but serve as a mean to support healthy eating even if a consumer goes off the drug, Bullock explained.

“Not all folks who go on the drug stay on the drug, but they are still looking for solutions to keep them on track right in this healthy eating lifestyle to maintain that weight that they have lost on the drug,” she elaborated.

Additionally, consumers on GLP-1 drugs are gravitating towards mini or bite-sized formats — Congara’s third trend for 2025 — which is a more than $2.4 billion industry with frozen seafood and chicken bites leading growth and mini sweet options and egg bites emerging as a go-to breakfast item.

“We are seeing really strong growth for frozen appetizers among GLP-1 consumers, probably because they might microwave, or air fry a couple of dumplings and call that their dinner,” Bullock said.

Global cuisines and swicy flavors expand frozen options

Younger consumers are also driving demand for a variety of global cuisines like Indian, Thai, Mediterranean and Cajun, in convenient and smaller formats, including boa buns, street tacos, samosas, empanadas and dumplings, Bullock said. The frozen global street food was worth $543.5 million, growing 26% year-over-year, according to Circana data ending Oct. 2024.

Similarly, Gen Z consumers are 48% more likely to buy spicy frozen meals compared to the overall consumer base, according to Circana data, year ending Nov. 3. Buffalo remains the leading spice, but hot honey increased volume sales by 74% in the year ending Oct. 20, per Circana data.

Spice profiles like gochujang, gochugaru, chili crisp and dishes like spicy dan dan noodles and spicy beef bulgogi are rising in social media mentions, Bullock said.

“Sweet Thai chili is one that continues to do well because I think it is a little bit more approachable, especially for the folks who have not kind of built up that tolerance for super, super hot spices,” Bullock added.

Related Topics

Related news.

Future of grocery: Consumers demand shelf-stable & frozen innovation, digital apps, 84.51° reports

Young and old consumers are divided on their top desires for future product innovation — with the former wanting cleaner labels and the latter wanting more high protein foods and beverages — but both agree that digital tools are crucial to keeping...

Will alternative meats thrive in frozen? Circana shows growth

Meat alternative sales dropped in the last four years, but all is not lost for the segment which has opportunity to thrive in the frozen department with a particular focus on convenience, value, ingredient quality, diverse formats and new flavors,...

Conagra ‘nudges’ up snacks, frozen food volumes with merchandising, advertising & innovation

Conagra successfully boosted “meaningful” volume sales of key snacks and frozen foods in the past year despite “a challenging consumer environment,” in which shoppers gave a cold shoulder to some competitors, including PepsiCo, thanks in part to...